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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • U

    University of Illinois Urbana-Champaign

    Developing a Winning Marketing Strategy

    Skills you'll gain: Marketing Planning, Marketing, Strategic Marketing, Marketing Strategies, Marketing Management, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Brand Strategy, Brand Management, Product Planning, Product Marketing, Value Propositions, Market Analysis, Target Market, Market Research, Customer Analysis, Target Audience, Customer Insights

    ★ 4.8 (1.8K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • M

    Meta

    Marketing Analytics with Meta

    Skills you'll gain: Meta Ads Manager, A/B Testing, Data-Driven Marketing, Marketing Analytics, Advertising Campaigns, Campaign Management, Data Presentation, Presentations, Online Advertising, Marketing Effectiveness, Content Performance Analysis, Paid media, Social Media Campaigns, Advertising, Marketing Strategies, Conversion Funnel Analysis, Social Media Marketing, Facebook, Data-Driven Decision-Making, Data Analysis

    ★ 4.8 (277) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • 2

    28DIGITAL

    Marketing Strategy for Entrepreneurs

    Skills you'll gain: Closing (Sales), Cold Calling, Customer Analysis, Selling Techniques, Sales Process, Target Market, Marketing, Market Analysis, General Sales Practices, Marketing Strategy and Techniques, Marketing Strategies, Competitive Analysis, Marketing Planning, Strategic Marketing, Outbound Calls, Market Opportunities, Sales, Growth Strategies, Entrepreneurship, Digital Marketing

    ★ 4.4 (159) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • G

    Google Cloud

    Google Cloud Product Fundamentals auf Deutsch

    Skills you'll gain: Digital Transformation, Google Cloud Platform, Business Transformation, Cloud Management, Google Workspace, Cloud Applications, Collaborative Software, Leadership, Application Development, Cloud Platforms, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Cloud Infrastructure, Cloud Services, Model Training, Cost Management, Data Storage

    ★ 4.9 (9) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Maryland, College Park

    Foundations of Digital Marketing

    Skills you'll gain: Search Engine Marketing, Pay Per Click Advertising, Data-Driven Marketing, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Online Advertising, Data Visualization, Analytics, Model Evaluation, Digital Marketing, Apache Hadoop, Digital Advertising, Digital Marketing Tools, Machine Learning Methods, AI Personalization, Advertising, Social Media Strategy, Predictive Modeling

    ★ 4.5 (31) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    How to Build a Product Flow Diagram

    Skills you'll gain: Product Flow Diagram, Process Flow Diagrams, New Product Development, Go To Market Strategy, Product Development, Diagram Design, Product Improvement, Journey Mapping, Product Planning, Customer Analysis, Decision Intelligence, User Feedback, Customer experience improvement, Continuous Improvement Process, Analysis

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • A

    Alex Genadinik

    Affiliate Marketing Without Ads: Use SEO, Content Marketing

    Skills you'll gain: Search Engine Optimization, Keyword Research, Content Optimization, Conversion Funnel Analysis, Content Marketing, Product Promotion, Content Strategy, Market Opportunities, Content Creation, Video Production

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Rural Marketing: Segmentation & Consumer Insights

    Skills you'll gain: Market Opportunities, Target Market, Business Marketing, Strategic Marketing, Marketing, Target Audience, Persona Development, Customer Analysis, Marketing Strategy and Techniques, Customer Insights, Marketing Strategies, Market Research, Consumer Behaviour, Market Intelligence, Market Analysis, Market Dynamics, Marketing Design, New Business Development, Course Development, Business

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of Colorado Boulder

    International Marketing and Management

    Skills you'll gain: Global Marketing, Staff Management, People Management, Culture, Cultural Diversity, Cultural Responsiveness, Intercultural Competence, Team Management, Cultural Sensitivity, B2B Sales, Target Market, Business Management, Diversity Marketing, Human Resources, Human Resource Strategy, Human Resources Management and Planning, Marketing, Organizational Strategy, Strategic Marketing, Marketing Management

    ★ 4.8 (129) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Digital Marketing Channel Foundations

    Skills you'll gain: Email Automation, Brand Awareness, Campaign Management, Brand Marketing, Keyword Research, Content Scheduling, Canva (Software), Email Marketing, Concision, Brand Strategy, Content Marketing, Web Analytics and SEO, Marketing Effectiveness, Social Media Content, Branding, Social Media, Content Strategy, Communication, Paid media, Key Performance Indicators (KPIs)

    ★ 2 (8) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • M

    Madecraft

    Marketing Strategy and Consumer Behavior

    Skills you'll gain: Marketing Planning, Marketing Effectiveness, Marketing Strategies, Marketing Psychology, Marketing, Strategic Marketing, Marketing Budgets, Marketing Management, Market Share, Marketing Strategy and Techniques, Business Planning, Value Propositions, Competitive Analysis, Data-Driven Marketing, Customer Retention, Brand Marketing, Marketing Automation, Marketing Channel, Marketing Analytics, Consumer Behaviour

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • P

    Pearson

    Consumer Behavior and B2B Marketing

    Skills you'll gain: Business Marketing, Consumer Behaviour, Business-To-Consumer, B2B Sales, Purchasing, Target Market, Marketing Psychology, Marketing, Customer Analysis, Enterprise Sales, Market Dynamics, Strategic Marketing, Culture, Target Audience, New Product Development, Social Sciences, Marketing Strategies, Decision Making, Organizational Structure, Procurement

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
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In summary, here are 10 of our most popular product marketing courses

  • Developing a Winning Marketing Strategy: University of Illinois Urbana-Champaign
  • Marketing Analytics with Meta: Meta
  • Marketing Strategy for Entrepreneurs: 28DIGITAL
  • Google Cloud Product Fundamentals auf Deutsch: Google Cloud
  • Foundations of Digital Marketing: University of Maryland, College Park
  • How to Build a Product Flow Diagram: Coursera
  • Affiliate Marketing Without Ads: Use SEO, Content Marketing: Alex Genadinik
  • Rural Marketing: Segmentation & Consumer Insights: EDUCBA
  • International Marketing and Management: University of Colorado Boulder
  • Digital Marketing Channel Foundations: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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