• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • U

    University of Pennsylvania

    Management Fundamentals

    Skills you'll gain: People Management, Team Performance Management, Human Relations Movement, Employee Performance Management, Leadership and Management, Organizational Effectiveness, Decision Making, Organizational Change, Organizational Structure, Performance Appraisal, Team Motivation, Organizational Leadership, Industrial and Organizational Psychology, Diversity Equity and Inclusion Initiatives, Compensation Management, Compensation and Benefits, Job Analysis, Compensation Strategy, Recruitment, Leadership

    ★ 4.7 (528) · Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Study Skills for University Success

    Skills you'll gain: Learning Styles, Learning Strategies, Time Management, Honesty, Verbal Communication Skills, Social Skills, Personal Integrity, Organizational Skills, Active Listening, Literacy, Communication, Higher Education, Planning, Interpersonal Communications, Adaptability, Relationship Building, digital literacy

    ★ 4.7 (149) · Beginner · Course · 1 - 4 Weeks

  • M

    Macquarie University

    Excel Skills for Business Forecasting

    Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, Model Evaluation, Regression Analysis, Microsoft Excel, Excel Formulas, Trend Analysis, Case Studies, Business Metrics, Predictive Modeling, Strategic Thinking, Data Presentation, Statistical Visualization, Graphing, Data-Driven Decision-Making, Statistical Modeling, Model Optimization, Business Analytics, Statistical Analysis, Decision Making

    ★ 4.9 (327) · Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Getting Started with R

    Skills you'll gain: R (Software), Data Import/Export, Package and Software Management, R Programming, Data Structures, Software Installation, Data Analysis Software, Data Analysis, Data Science

    ★ 4.3 (385) · Beginner · Guided Project · Less Than 2 Hours

  • S

    Simplilearn

    Behavioral Marketing

    Skills you'll gain: Marketing Strategies, Data-Driven Marketing, Marketing Effectiveness, Email Marketing, Marketing Analytics, Digital Marketing, Driving engagement, Customer Relationship Management, Digital Advertising, Online Advertising, Google Ads, Social Media Marketing, Cross-Channel Marketing, Target Market, Personalized Campaigns, Data Collection

    ★ 4.7 (20) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Calculus: Single Variable Part 2 - Differentiation

    Skills you'll gain: Calculus, Applied Mathematics, Derivatives, Estimation

    ★ 4.8 (1.2K) · Mixed · Course · 1 - 4 Weeks

  • L

    LearnKartS

    POSH - Prevention of Sexual Harassment

    Skills you'll gain: Workplace Bullying Intervention, Diversity Awareness, Workplace inclusivity, Safety Culture, Labor Law, Accountability, Compliance Management, Disciplinary Procedures, Ethical Standards And Conduct, Strong Work Ethic, Professional Development, Behavior Management, Safety and Security, AI Enablement, Social Media, Culture

    ★ 4.8 (181) · Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Command Line Tools for Genomic Data Science

    Skills you'll gain: Unix Commands, Bioinformatics, grep, Unix Shell, Unix, Data Management, Information Management, Command-Line Interface, Linux Commands, Molecular Biology, Bash (Scripting Language), Big Data, Data Manipulation, File Management, Data Analysis Software, Data Processing, Bed Management, Data Pipelines, Life Sciences, Text Mining

    ★ 4 (571) · Mixed · Course · 1 - 4 Weeks

  • A

    Arizona State University

    Feedback and Coaching For Everyone

    Skills you'll gain: Rapport Building, Growth Mindedness, Recognizing Others, Empathy, Companionship, Relationship Building, Relationship Management, Constructive Feedback, Team Building, Interpersonal Communications, Social Skills, Pedagogy, Friendliness, Leadership, Compassion, Open Mindset, Decision Making, Independent Thinking, Conflict Management, Accountability

    ★ 4.7 (176) · Beginner · Specialization · 3 - 6 Months

  • P

    Pontificia Universidad Católica del Perú

    Operaciones Inteligentes: Lanza y gestiona tu negocio con IA Generativa

    Skills you'll gain: Customer experience improvement, Scalability, Business Process Automation, Business Operations, AI Enablement, Customer experience strategy (CX), Operations Management, Operational Efficiency, Generative AI Agents, No-Code Development, Generative AI, Process Improvement, Performance Improvement, Automation, Process Development, Customer Service, AI Integrations

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Business Execution: Ops, Team Management & Communication

    Skills you'll gain: Purchasing, Workflow Management, Business Workflow Analysis, Supplier Relationship Management, Internal Communications, Systems Thinking, Process Mapping, Operational Efficiency, Contract Management, Supplier Management, Proposal Writing, Negotiation, Leadership Studies, Team Leadership, AI Enablement, Leadership, Operations Management, Communication, Business, Team Management

    ★ 4.5 (301) · Beginner · Specialization · 1 - 3 Months

  • A

    American Psychological Association

    Methods for Quantitative Research in Psychology

    Skills you'll gain: Quantitative Research, Scientific Methods, Research Design, Science and Research, Research Methodologies, Research, Research and Design, Data Collection, Peer Review, Experimentation, Data Analysis, Psychology

    ★ 4.8 (189) · Beginner · Course · 1 - 3 Months

1…303304305…690

In summary, here are 10 of our most popular social media analytics courses

  • Management Fundamentals: University of Pennsylvania
  • Study Skills for University Success: University of California, Irvine
  • Excel Skills for Business Forecasting: Macquarie University
  • Getting Started with R: Coursera
  • Behavioral Marketing: Simplilearn
  • Calculus: Single Variable Part 2 - Differentiation: University of Pennsylvania
  • POSH - Prevention of Sexual Harassment: LearnKartS
  • Command Line Tools for Genomic Data Science: Johns Hopkins University
  • Feedback and Coaching For Everyone: Arizona State University
  • Operaciones Inteligentes: Lanza y gestiona tu negocio con IA Generativa: Pontificia Universidad Católica del Perú

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok