• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free
    Free
    U

    University of Cape Town

    Life on Earth: Diversification and Extinctions

    Skills you'll gain: Environmental Issue, Climate Change Mitigation, Mitigation, Natural Resource Management, Environment, Environmental Science, Biology, Climate Change Adaptation, Life Sciences, Sustainable Development, Ancient History, World History, Microbiology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Implementación del Marketing Mix Proyecto Capstone

    Skills you'll gain: Integrated Marketing Communications, Peer Review, Marketing Communications, Strategic Decision-Making, Strategic Marketing, Product Management, Promotional Strategies, Brand Management, Marketing Channel, Marketing Management, Marketing Strategies, Marketing Planning, Advertising, Marketing, Product Marketing, Product Strategy, Sales Presentations, Decision Making, Case Studies, Brand Strategy

    4.9
    Rating, 4.9 out of 5 stars
    ·
    28 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Strategic Brand Management: Storytelling & Positioning

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Storytelling, Brand Awareness, Brand Loyalty, Digital Brand Strategy, Strategic Marketing, Marketing Psychology, Marketing Strategies, Target Audience, Target Market, Diversity Marketing, Consumer Behaviour, Governance, Portfolio Management, Persona Development, Value Propositions, Customer Insights, Competitive Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Lean Product Portfolio Management

    Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, AI Product Strategy, Product Management, Product Planning, Responsible AI, Innovation, New Product Development, Product Strategy, User Research, Scalability, Design Thinking, Lean Methodologies, Project Portfolio Management, Product Lining, Agile Product Development, Governance, Product Development, Resource Management, Brand Management

    2.7
    Rating, 2.7 out of 5 stars
    ·
    7 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Git, Docker & CI/CD: DevOps Foundations for Data Engineers

    Skills you'll gain: Ansible, Infrastructure as Code (IaC), Configuration Management, Correlation Analysis, CI/CD, Docker (Software), GitHub, Data Strategy, Collaborative Software, Git (Version Control System), Containerization, Cloud Infrastructure, Data Security, Data Pipelines, Version Control, Continuous Deployment, Continuous Integration, Devops Tools, Kubernetes, Scalability

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Maximum Performance and Technology in Sports

    Skills you'll gain: Data Presentation, Data Literacy, Matplotlib, Data Synthesis, Probability Distribution, Data Processing, Probability & Statistics, Data Integration, Performance Analysis, Statistical Analysis, LLM Application, Probability, Applied Machine Learning, Analysis, Descriptive Analytics, Reinforcement Learning, Business Analytics, Statistical Methods, Data Collection, Machine Learning

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Create Digital Products with Visme

    Skills you'll gain: Marketing Design, Marketing Collateral, Graphic Design, Marketing Materials, Content Creation, Digital Content, Organizational Skills, Marketing, Collaborative Software, Data Sharing, Design and Product, Branding, Google Workspace, User Accounts, Advertising

    3.9
    Rating, 3.9 out of 5 stars
    ·
    11 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • A

    Alfaisal University | KLD

    دليل الاستثمار | Investment Guide

    Skills you'll gain: Financial Market, Investments, Financial Planning, Capital Markets, Investment Management, General Finance, Financial Services, Securities (Finance), Financial Management, Finance

    5
    Rating, 5 out of 5 stars
    ·
    50 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Advanced Probability and Statistical Methods

    Skills you'll gain: Regression Analysis, Statistical Hypothesis Testing, Statistical Analysis, Probability & Statistics, Statistical Methods, Statistical Programming, Probability Distribution, Data Analysis, Statistical Software, Markov Model, Data Science, Statistical Modeling, Statistical Inference, Probability, Correlation Analysis, R Programming

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Creo Incubator

    La boîte à outils de l'entrepreneuriat

    Skills you'll gain: Go To Market Strategy, Growth Strategies, Data-Driven Marketing, Market Analysis, Strategic Marketing, Entrepreneurship, Customer Analysis, Business Metrics, Entrepreneurial Finance, Target Audience, Financial Acumen, Target Market, Product Marketing, Marketing Analytics, Data-Driven Decision-Making, Ideation, Lean Methodologies, Adaptability, Fundraising, Critical Thinking and Problem Solving

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    AI-powered Marketing with Microsoft Copilot

    Skills you'll gain: Prompt Engineering, Market Analysis, Microsoft Copilot, Marketing Planning, Marketing, Marketing Strategy and Techniques, Content Marketing, Data Ethics, Customer Analysis, Business Marketing, Marketing Communications, Generative AI, Strategic Thinking, AI Workflows, AI Personalization, Market Trend, Strategic Communication, Digital Marketing, Content Creation, Business Process

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create Personas to Represent Targeted Users in Miro

    Skills you'll gain: Persona Development, Experience Design, User Experience, User Centered Design, User Research, Design and Product, Customer Analysis, Customer Insights, Collaborative Software, Diversity and Inclusion, Product Development

    4.4
    Rating, 4.4 out of 5 stars
    ·
    22 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…314315316…415

In summary, here are 10 of our most popular market research courses

  • Life on Earth: Diversification and Extinctions: University of Cape Town
  • Implementación del Marketing Mix Proyecto Capstone: IE Business School
  • Strategic Brand Management: Storytelling & Positioning: Board Infinity
  • Lean Product Portfolio Management: University of Maryland, College Park
  • Git, Docker & CI/CD: DevOps Foundations for Data Engineers: Coursera
  • Maximum Performance and Technology in Sports: Real Madrid Graduate School Universidad Europea
  • Create Digital Products with Visme: Coursera
  • دليل الاستثمار | Investment Guide: Alfaisal University | KLD
  • Advanced Probability and Statistical Methods: Johns Hopkins University
  • La boîte à outils de l'entrepreneuriat: Creo Incubator

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok