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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
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    Coursera

    GenAI for Marketing and Customer Insights

    Skills you'll gain: Customer Insights, AI Personalization, Performance marketing, Marketing Analytics, Generative AI, AI Enablement, Customer Analysis, Google Ads, Responsible AI, Data Presentation, Target Audience, AI Product Strategy, Customer experience strategy (CX), Keyword Research, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Email Marketing, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    181 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Manage Agile Workflows with Product Roadmaps in Miro

    Skills you'll gain: Product Roadmaps, Workflow Management, Agile Methodology, Miro AI, Product Management, Business Priorities, Collaborative Software, Product Strategy, Project Design, Team Management, Business Metrics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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    Alex Genadinik

    YouTube Marketing 2026: YouTube SEO & Algorithms

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Social Media Strategy, Social Media Marketing, Marketing, Video Production, Marketing Strategies, Content Creation, Paid media, Content Strategy, Advertising Campaigns, Brand Marketing, Live Streaming

    Mixed · Course · 3 - 6 Months

  • C

    Coursera

    Increase Engagement to your Instagram Business Profile

    Skills you'll gain: Instagram, Social Media, Social Media Marketing, Social Media Strategy, Content Creation, Scheduling, Branding

    4
    Rating, 4 out of 5 stars
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    372 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    Macquarie University

    Pitching, Marketing and Sales For Startups

    Skills you'll gain: Value Propositions, Sales Strategy, Sales, Marketing Strategies, Storytelling, User Research, Presentations, Social Media Marketing, Customer Insights, Strategic Marketing, Goal Setting, Fundraising and Crowdsourcing, Brand Strategy, Entrepreneurial Finance, Key Performance Indicators (KPIs), Strategic Partnership, Business Priorities, Professional Networking

    Beginner · Course · 1 - 3 Months

  • Status: Preview
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    U

    Universidad de Palermo

    Estrategia y Planificación de Marketing

    Skills you'll gain: Target Market, Marketing Management, Branding, Strategic Marketing, Marketing Strategies, Marketing, Marketing Communications, Brand Strategy, Marketing Strategy and Techniques, Market Research, Communication Strategies, Business Strategy, Competitive Analysis, Market Dynamics, Consumer Behaviour, Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
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    Coursera

    Set and Evaluate Winning Marketing KPIs

    Skills you'll gain: Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Performance Metric, Performance Analysis, Business Metrics, Marketing Analytics, Performance Management, Data-Driven Decision-Making, Benchmarking, Root Cause Analysis, Goal Setting, Gap Analysis, Statistical Hypothesis Testing, Corrective and Preventive Action (CAPA), Trend Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Coursera

    Analyze Web Metrics for Marketing Mastery

    Skills you'll gain: Google Analytics, Web Analytics, Web Analytics and SEO, Marketing Analytics, Content Performance Analysis, Data-Driven Decision-Making, Analytics, Performance Reporting, Driving engagement, Key Performance Indicators (KPIs), Performance Metric, Customer Insights, AI Personalization, Performance Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Developing Effective Sports Marketing Strategies

    Skills you'll gain: Loyalty Programs, Marketing Analytics, Branding, Customer Engagement, Brand Management, Marketing, Marketing Strategy and Techniques, Digital Transformation, Social Media Strategy, Content Strategy, Strategic Partnership, Customer experience improvement, Customer Relationship Management, Personalized Service, Data Analysis, Technology Strategies, Innovation, Cross Platform Development, Artificial Intelligence, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    The Future of Sports Marketing

    Skills you'll gain: Global Marketing, Cultural Sensitivity, Customer Engagement, Revenue Management, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Marketing Strategy and Techniques, Personalized Service, Brand Management, Price Negotiation, Customer Relationship Management, Business Modeling, Innovation, Content Strategy, User Experience Design, Digital Transformation, Data-Driven Decision-Making, Business Management, Artificial Intelligence, Metadata Management

    4.8
    Rating, 4.8 out of 5 stars
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    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    The State University of New York

    Strategic Self-Marketing and Personal Branding

    Skills you'll gain: Marketing Communications, Promotional Strategies, Branding, Presentations, Strategic Marketing, Marketing Strategies, Brand Management, Marketing, LinkedIn, Self-Awareness, Peer Review, Professional Networking, Public Relations, Constructive Feedback

    4.4
    Rating, 4.4 out of 5 stars
    ·
    232 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    Technical University of Munich (TUM)

    From Zero to Hero - Digital Product Development From Scratch

    Skills you'll gain: Amazon Bedrock, MLOps (Machine Learning Operations), Product Development, Human Centered Design, Model Evaluation, Design Thinking, User Research, Amazon Web Services, New Product Development, Generative AI, Innovation, Machine Learning, Prototyping

    4.5
    Rating, 4.5 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • GenAI for Marketing and Customer Insights: Coursera
  • Manage Agile Workflows with Product Roadmaps in Miro: Coursera
  • YouTube Marketing 2026: YouTube SEO & Algorithms: Alex Genadinik
  • Increase Engagement to your Instagram Business Profile : Coursera
  • Pitching, Marketing and Sales For Startups: Macquarie University
  • Estrategia y Planificación de Marketing : Universidad de Palermo
  • Set and Evaluate Winning Marketing KPIs: Coursera
  • Analyze Web Metrics for Marketing Mastery: Coursera
  • Developing Effective Sports Marketing Strategies: Real Madrid Graduate School Universidad Europea
  • The Future of Sports Marketing : Real Madrid Graduate School Universidad Europea

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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