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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • E

    Emory University

    Marketing Analytics Capstone Project

    Skills you'll gain: Marketing Analytics, Exploratory Data Analysis, Model Evaluation, Data-Driven Marketing, Predictive Analytics, Predictive Modeling, Logistic Regression, Analytical Skills, Business Analytics, Regression Analysis, Statistical Modeling, Model Training, Data Analysis, Data Preprocessing, Descriptive Statistics

    ★ 4.4 (30) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • A

    Arizona State University

    Business English: Marketing and Sales

    Skills you'll gain: Sales Presentations, Brainstorming, Ideation, Selling Techniques, Marketing Communications, Business Correspondence, Advertising, Promotional Strategies, Discussion Facilitation, Presentations, Consultative Selling, Persuasive Communication, Business Writing, Product Promotion, Influencing, Concision, Data Visualization, Vocabulary

    ★ 4.7 (695) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Marketing Psychology & Consumer Behavior

    Skills you'll gain: Marketing Psychology, Customer Insights, Data-Driven Marketing, Consumer Behaviour, Customer Analysis, Driving engagement, Brand Loyalty, Customer Engagement, Marketing Strategies, Customer Relationship Management, Customer Relationship Management (CRM) Software, Strategic Marketing, Behavioral Economics, Marketing Analytics, Marketing, Marketing Communications, Sustainable Business, Data-Driven Decision-Making, Growth Strategies, Business Ethics

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • R

    Real Madrid Graduate School Universidad Europea

    Sports Marketing Strategies & Innovation

    Skills you'll gain: Event Planning, Customer Engagement, Marketing, Storytelling, Marketing Strategy and Techniques, Corporate Strategy, Global Marketing, Brand Management, Strategic Communication, Digital Marketing, Sustainability Reporting, Contract Management, E-Commerce, Customer experience improvement, Virtual Teams, Augmented and Virtual Reality (AR/VR), Game Theory, Blockchain, Cross Platform Development, Influencing

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • I

    IESE Business School

    Marketing: Customer Needs and Wants

    Skills you'll gain: Value Propositions, Brand Management, Customer Analysis, Marketing, Branding, Brand Marketing, Marketing Strategies, Target Market, Product Strategy, Strategic Communication, Brand Awareness, Digital Marketing, Communication Strategies, Brand Strategy, Marketing Planning, Marketing Management, Target Audience, Marketing Communications, Marketing Analytics, Digital Marketing Campaigns

    ★ 4.5 (491) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • F

    Fundação Instituto de Administração

    Marketing e Data Science

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing Analytics, Data-Driven Marketing, Digital Marketing, Data Visualization, Conversion Funnel Analysis, Consumer Behaviour, Sales Strategy, Marketing, Performance marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Operations, Data-Driven Decision-Making, Data Visualization Software, Customer Analysis, Customer Engagement, Market Analysis, Key Performance Indicators (KPIs)

    ★ 4.4 (9) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of Illinois Urbana-Champaign

    Digital Marketing: Audience, Campaigns, and Metrics

    Skills you'll gain: Marketing Analytics, Strategic Marketing, Digital Marketing Campaigns, Web Analytics and SEO, MarTech, Social Media Campaigns, Web Content, Cross-Channel Marketing, Social Media Marketing, Search Engine Optimization, Marketing Automation, Marketing Channel, AI Personalization, Marketing, Marketing Planning, Content Management Systems, Content Performance Analysis, Integrated Marketing Communications, Media Planning, Key Performance Indicators (KPIs)

    ★ 4.6 (8K) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    GenAI for Marketing Teams

    Skills you'll gain: Collaborative Software, Marketing Operations, Ideation, Innovation, Decision Intelligence, Marketing Management, Team Management, Team Building, Project Management, Team Oriented, Team Collaboration, Internal Communications, Cross-Functional Collaboration, Content Creation, Leadership Development, Communication Strategies

    ★ 4.8 (8) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    SkillUp

    The Product Owner Profession:  Unleashing the Power of Scrum

    Skills you'll gain: Agile Product Development, Sprint Planning, Product Management, Agile Methodology, Agile Project Management, Product Strategy, Product Planning, Sprint Retrospectives, Backlogs, Project Management, Product Development, Stakeholder Communications, Stakeholder Engagement, Meeting Facilitation, Prioritization

    ★ 4.5 (170) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • M

    Madecraft

    How to Build a Marketing Plan

    Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing, Strategic Marketing, Marketing Management, Market Share, Business Planning, Marketing Strategy and Techniques, Value Propositions, Marketing Effectiveness, Brand Marketing, Marketing Budgets, Market Research, Marketing Communications, Data-Driven Marketing, Product Marketing, Market Analysis, Product Strategy, Competitive Analysis, Business Strategy

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of Colorado System

    Data Science for Marketing

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Classification And Regression Tree (CART), Probability & Statistics, AI Personalization, Statistical Software, Regression Analysis, Model Evaluation, Data-Driven Decision-Making, Data Ethics, Unsupervised Learning, Statistical Modeling, Data Visualization, Customer Analysis, Statistical Analysis, Predictive Analytics, Anomaly Detection, Statistical Hypothesis Testing, Advanced Analytics, Machine Learning

    ★ 4.9 (18) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of Illinois Urbana-Champaign

    Global Marketing: Cultural Frameworks

    Skills you'll gain: Culture, Cultural Diversity, Cultural Sensitivity, Intercultural Competence, Cultural Responsiveness, Diversity Marketing, Global Marketing, Culture Transformation, Diversity Awareness, Consumer Behaviour, Human Resource Management, Brand Marketing, Coordination

    ★ 4.9 (16) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
1…343536…477

In summary, here are 10 of our most popular product marketing courses

  • Marketing Analytics Capstone Project: Emory University
  • Business English: Marketing and Sales: Arizona State University
  • Marketing Psychology & Consumer Behavior: EDUCBA
  • Sports Marketing Strategies & Innovation: Real Madrid Graduate School Universidad Europea
  • Marketing: Customer Needs and Wants: IESE Business School
  • Marketing e Data Science: Fundação Instituto de Administração
  • Digital Marketing: Audience, Campaigns, and Metrics: University of Illinois Urbana-Champaign
  • GenAI for Marketing Teams: Coursera
  • The Product Owner Profession:  Unleashing the Power of Scrum: SkillUp
  • How to Build a Marketing Plan: Madecraft

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Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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