Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: SQL Server Reporting Services, Database Design, Microsoft Access, Microsoft Excel, Business Intelligence, Pivot Tables And Charts, Business Intelligence Software, Database Systems, Dashboard, Business Reporting, Databases, Compensation Analysis, Relational Databases, Dashboard Creation, Spreadsheet Software, Data Integrity, Data Validation, Data Visualization, Analytics, Business
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Big Data, Data Processing, Data Analysis, Analysis
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Data-Driven Decision-Making, Descriptive Statistics, Data Literacy, Data Analysis, Plot (Graphics), Probability Distribution, Statistical Software, Statistics, Statistical Visualization, R (Software), Statistical Methods, Data Visualization, Statistical Analysis, Probability, R Programming, Probability & Statistics, Statistical Programming, Descriptive Analytics, Statistical Hypothesis Testing, Data Manipulation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Statistical Hypothesis Testing, Clinical Research, Clinical Data Management, Data Analysis, Analytics, Machine Learning Methods, Healthcare Ethics, Data Literacy, Health Informatics, Regression Analysis, Descriptive Analytics, Predictive Analytics, Machine Learning Software, Supervised Learning, Statistical Analysis, Data Analysis Software, Statistics, Statistical Machine Learning, Decision Tree Learning, Random Forest Algorithm
Intermediate · Course · 1 - 4 Weeks

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity Training, Workplace inclusivity, Diversity and Inclusion, Talent Acquisition, Diversity Awareness, Diversity Programs, Cultural Diversity, Talent Recruitment, Diversity Marketing, Advocacy, Recruitment Strategies, Branding, Organizational Strategy
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Google Cloud Platform, SQL, Dashboard, Big Data, Data Visualization Software, Dashboard Creation, Applied Machine Learning, Data Access, Data Transformation, Query Languages, Machine Learning, Data Cleansing, Data Preprocessing, Model Evaluation, Model Training, Data Analysis, Data Wrangling, Analytics, Public Cloud
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Canva (Software), Logo Design, Marketing Design, Marketing Materials, Design Software, Marketing Strategy and Techniques, Creative Design, Graphic Design, Design, Promotional Strategies, Branding, Color Theory, Product Design
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Pinterest, Advertising Campaigns, Content Performance Analysis, Marketing Analytics, Social Media Content, Content Strategy, Social Media Marketing, Content Scheduling, Paid media, Social Media Campaigns, Marketing Strategies, Social Media, Marketing Automation, Social Media Strategy, Marketing, Social Media Analytics, Content Marketing, Digital Marketing Tools, Business Marketing, Promotional Strategies
Mixed · Course · 1 - 4 Weeks

Howard University
Skills you'll gain: Correlation Analysis, Business Analysis, Spreadsheet Software, Business Solutions, Data Analysis Software, Analysis, Microsoft Excel, Business Modeling, Complex Problem Solving, Data Analysis
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Model Training, Google Cloud Platform, Model Deployment, Applied Machine Learning, Predictive Modeling, Cloud Computing, Classification Algorithms, Cloud Deployment, Predictive Analytics
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Brand Awareness, Data-Driven Marketing, Digital Advertising, Marketing Effectiveness, Advertising Campaigns, Digital Marketing Campaigns, Marketing Analytics, Advertising, Branding, Performance Analysis, Customer Insights, Business Research, Data-Driven Decision-Making, Survey Creation, Performance Measurement, Target Audience, Data Collection
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Meta Ads Manager, Advertising Campaigns, Advertising, Online Advertising, Social Media Management, Social Media, Campaign Management, Resource Allocation, Social Media Marketing, Resource Management, User Provisioning, Digital Marketing Tools, User Accounts, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours