• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • E

    EDUCBA

    Analyze Commercial Banking & Customer Strategy

    Skills you'll gain: Commercial Banking, Banking, Retail Banking, Banking Services, Financial Inclusion, Commercial Lending, Bank Regulations, Customer Relationship Building, Customer Analysis, Consumer Lending, Financial Regulation, Customer Relationship Management, Financial Services, Financial Industry Regulatory Authorities, Case Studies, Customer Complaint Resolution, Competitive Analysis, Relationship Management, Regulatory Compliance, Technology Strategies

    ★ 4.9 (7) · Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    University of Colorado Boulder

    The Teacher and Social and Emotional Learning (SEL)

    Skills you'll gain: Teaching, Social Justice, Emotional Intelligence, Social Skills, Empathy, Self-Awareness, Higher Education, Behavior Management, Classroom Management, Cultural Responsiveness, Curriculum Planning, School Psychology, Empowerment, Personal Development, Childhood Education and Development, Program Evaluation, Advocacy, Professional Development, Growth Mindedness, Mindfulness

    ★ 4.7 (970) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Secure Basics and MFA

    Skills you'll gain: Multi-Factor Authentication, Authentications, Identity and Access Management, Security Controls, Security Awareness, Data Security, Safety and Security, Security Management, Human Factors (Security), Cyber Security Strategy

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • P

    PracticalGrowth

    Keeping Great People: A Team Leader’s Retention Playbook

    Skills you'll gain: Succession Planning, Employee Retention, Recognizing Others, Talent Management, Team Performance Management, Team Management, Employee Engagement, People Development, Team Leadership, People Management, Driving engagement, Workforce Planning, Professional Development, Workforce Management, Employee Coaching, Employee Surveys, Telecommuting, Interviewing Skills, Capacity Management, Process Improvement

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    University of Colorado Boulder

    Gut Check: Exploring Your Microbiome

    Skills you'll gain: Microbiology, Physiology, Epidemiology, Life Sciences, Big Data, Data Analysis, Medical Science and Research, Immunology, Molecular Biology, Nutrition and Diet, Biology, Metadata Management, Specimen Collection, Taxonomy

    ★ 4.7 (1.2K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Training, Evaluating, and Monitoring Machine Learning Models

    Skills you'll gain: Model Evaluation, Model Training, MLOps (Machine Learning Operations), System Monitoring, Continuous Monitoring, Model Deployment, Verification And Validation, Performance Metric, A/B Testing, Statistical Methods, Failure Analysis, Statistical Hypothesis Testing, Applied Machine Learning, Statistical Analysis, Scikit Learn (Machine Learning Library), Benchmarking

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    University of Minnesota

    Synaptic Pharmacology and Function

    Skills you'll gain: Pharmacotherapy, Neurology, Human Musculoskeletal System, Research, Science and Research

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • H

    Harvard Business Review

    Drive Innovation and Growth

    Skills you'll gain: Strategic Thinking, Strategic Leadership, Organizational Strategy, Innovation, Open Mindset, Stakeholder Engagement, Strategic Decision-Making, Proactivity, Creative Thinking, Ideation, Growth Strategies, Critical Thinking, New Product Development

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    University of California, Santa Cruz

    Child Nutrition and Health

    Skills you'll gain: Infant Care, Nutrition Education, Pediatrics, Nutrition Counseling, Nutrition and Diet, Childhood Education and Development, Child Welfare, Meal Planning And Preparation, Working With Children, Nutritional Assessment, Child Development, Preventative Care, Health Education, Caregiving, Food Safety and Sanitation, Public Health and Disease Prevention, Health Assessment, Health Care, Public Health, Health Equity

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
  • E

    Edureka

    Salesforce Agentforce: Multi-Agent Systems & Exam Prep

    Skills you'll gain: Prompt Engineering, Prompt Patterns, AI Workflows, AI Orchestration, Salesforce, Agentic Workflows, Generative AI Agents, AI Integrations, Agentic systems, Responsible AI, Artificial Intelligence, Coordinating, AI Security, Coordination, Software Testing, Performance Testing, Enterprise Architecture, Customer Relationship Management (CRM) Software, Model Evaluation, Application Lifecycle Management

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • I

    IE Business School

    Branding and Customer Experience

    Skills you'll gain: Customer experience strategy (CX), Customer experience improvement, Branding, Brand Strategy, Brand Management, Journey Mapping, Customer Insights, Consumer Behaviour, Value Propositions, Experience Design, Internal Communications, Subcontracting, Managed Services, Supplier Management

    ★ 4.7 (561) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • S

    SkillsBooster Academy

    Fundamentals of Gen AI Retrieval Dynamics

    Skills you'll gain: Retrieval-Augmented Generation, Embeddings, Generative AI, LLM Application, Large Language Modeling, Performance Tuning, Data Architecture, Data Integrity, Data Collection, System Monitoring, Document Control, Data Infrastructure, Document Management, Data Preprocessing, Data Transformation, Technical Documentation, Data Structures, Data Management, Classification Algorithms, Regulatory Documents

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
1…363738…118

In summary, here are 10 of our most popular consumer behavior courses

  • Analyze Commercial Banking & Customer Strategy: EDUCBA
  • The Teacher and Social and Emotional Learning (SEL): University of Colorado Boulder
  • Secure Basics and MFA: Coursera
  • Keeping Great People: A Team Leader’s Retention Playbook: PracticalGrowth
  • Gut Check: Exploring Your Microbiome: University of Colorado Boulder
  • Training, Evaluating, and Monitoring Machine Learning Models: Coursera
  • Synaptic Pharmacology and Function: University of Minnesota
  • Drive Innovation and Growth: Harvard Business Review
  • Child Nutrition and Health: University of California, Santa Cruz
  • Salesforce Agentforce: Multi-Agent Systems & Exam Prep: Edureka

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok