• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    U

    Universidad de Palermo

    Matemática Financiera - Cálculo de intereses e inflación

    Skills you'll gain: Loans, Business Mathematics, Finance, Consumer Lending, Arithmetic, Credit Risk, Financial Analysis, Financial Acumen, General Lending, Accruals, Payment Systems, Financial Planning, Applied Mathematics, Investments, Data Analysis, Calculus

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Geneva

    A life with ADHD

    Skills you'll gain: Family Support, Personal Development, Overcoming Obstacles, Clinical Psychology, School Psychology, Disabilities, Developmental Disabilities, Behavioral Management, Mental Concentration, Psychiatry, Mental and Behavioral Health, Family Therapy, Organizational Skills, Mental Health Diseases and Disorders, Behavior Management, Psychotherapy, Psychiatric Assessments, Mental Health Therapies, Patient Evaluation, Patient Education And Counseling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    85 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    K

    KodeKloud

    EFK Mastery: Scaling Kubernetes Logging with Hands-on Labs

    Skills you'll gain: Kubernetes, Cloud-Native Computing, Application Deployment, Devops Tools, DevOps, Cloud Deployment, Scalability, Cloud Management, Event Monitoring, Cloud Services, Managed Services, System Monitoring, Security Strategy, Software Visualization, Dashboard Creation, Data Security, Interactive Data Visualization

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Market and Competition in Pricing Strategy

    Skills you'll gain: Market Dynamics, Product Lifecycle Management, Competitive Analysis, Target Market, Market Opportunities, Competitive Intelligence, Business Strategy, Revenue Management, Strategic Marketing, Product Lining, Value Propositions, Game Theory, Consumer Behaviour, Strategic Partnership, Regulation and Legal Compliance, Commercial Laws

    4.8
    Rating, 4.8 out of 5 stars
    ·
    235 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Sciences Po

    Entreprendre dans les Industries Culturelles à l'ère du numérique

    Skills you'll gain: Business Modeling, Entrepreneurship, Promotional Strategies, Commercialization, New Business Development, Digital Content, Content Creation, Digital Publishing, Innovation, Entrepreneurial Finance, Digital Transformation, Target Audience, Consumer Behaviour, Fundraising and Crowdsourcing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    166 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Google Analytics Insights

    Skills you'll gain: Google Analytics, Web Analytics, Journey Mapping, Digital Analysis, Marketing Analytics, Data Validation, Data-Driven Marketing, Data Collection, Analytics, Auditing, Debugging, Exploratory Data Analysis, Performance Measurement, Event Monitoring, Performance Reporting, Data Quality, Gap Analysis, Issue Tracking

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Advanced Credit Risk Management

    Skills you'll gain: Credit Risk, Risk Modeling, Derivatives, Retail Banking, Portfolio Risk, Securities (Finance), Risk Management, Lending and Underwriting, Risk Management Framework, Risk Analysis, Financial Modeling, Performance Stress Testing, Consumer Lending, Risk Mitigation, Banking, Analysis, Probability, Estimation, Performance Measurement, Analytical Skills

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Gestión de Marca

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Marketing, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Persona Development, Organizational Strategy, Internal Communications, Business Strategy, Marketing Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    335 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Xbox Product Manager

    Skills you'll gain: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, User Interface (UI) Design, Usability, Design Thinking, User Experience Design, Stakeholder Engagement, AI Product Strategy, Mockups, Consumer Behaviour, Usability Testing, Product Strategy, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    71 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Institute for the Future

    Ready, Set, Future! Introduction to Futures Thinking

    Skills you'll gain: Forecasting, Innovation, Proactivity, Strategic Thinking, Creative Thinking, Optimism, Action Oriented, Trend Analysis, Creativity, Adaptability, Empowerment, Leadership, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Interest Rates and Bond Valuation Fundamentals

    Skills you'll gain: Market Data, Financial Market, Return On Investment, Cash Flows, Investments, Finance, Investment Management, Financial Analysis, Securities (Finance), Market Dynamics, Investment Banking, Market Trend, Financial Management, Analysis, Market Analysis, Banking, Performance Measurement, Real Time Data, Risk Management, Environment

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Mind and Machine

    Skills you'll gain: Problem Solving, Agentic systems, Computational Thinking, Computer Vision, Game Theory, Image Analysis, Artificial Neural Networks, Statistical Modeling, Probability Distribution, Decision Intelligence, Convolutional Neural Networks, Logical Reasoning, Algorithms, Human Development, Behavioral Economics, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, AI literacy, Theoretical Computer Science, Psychology

    4.4
    Rating, 4.4 out of 5 stars
    ·
    373 reviews

    Beginner · Specialization · 3 - 6 Months

1…363738…140

In summary, here are 10 of our most popular consumer behavior courses

  • Matemática Financiera - Cálculo de intereses e inflación: Universidad de Palermo
  • A life with ADHD: University of Geneva
  • EFK Mastery: Scaling Kubernetes Logging with Hands-on Labs: KodeKloud
  • Market and Competition in Pricing Strategy: University of Virginia
  • Entreprendre dans les Industries Culturelles à l'ère du numérique: Sciences Po
  • Google Analytics Insights: Coursera
  • Advanced Credit Risk Management: EDUCBA
  • Gestión de Marca: Tecnológico de Monterrey
  • Xbox Product Manager: Xbox
  • Ready, Set, Future! Introduction to Futures Thinking: Institute for the Future

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok