Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fundação Instituto de Administração
Skills you'll gain: Communication Planning, Stakeholder Engagement, Stakeholder Communications, Corporate Communications, Business Communication, Strategic Communication, Internal Communications, Stakeholder Management, Communication, Interpersonal Communications, Communication Strategies, Public Relations, Leadership, Media Relations, Discussion Facilitation, Business Leadership, Influencing, Employee Engagement
Beginner · Course · 1 - 3 Months

Skills you'll gain: Social Media, Live Streaming, Driving engagement, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

Microsoft
Skills you'll gain: Data Pipelines, Databases, Extract, Transform, Load, Data Lakes, NoSQL, Data Processing, Data Architecture, Azure Synapse Analytics, Data Warehousing, Database Systems, Data Management, Microsoft Azure, Data Transformation, Database Management Systems, Data Integration, Data Governance, Data Storage Technologies, Analytics, Data Storage, Real Time Data
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Sheets, Query Languages, Spreadsheet Software, Data Manipulation, Google Workspace, Data Transformation, Data Cleansing, Data Management, Data Analysis, Cloud Computing
Intermediate · Project · Less Than 2 Hours

Chris Croft Training
Skills you'll gain: People Management, Strategic Marketing, People Development, Operational Efficiency, Marketing Communications, Entrepreneurship, Talent Management, Sales Strategy, Growth Strategies, Sales Management, Cash Management, Marketing Strategies, Business Leadership, Human Resources Management and Planning, Leadership Development, Profit and Loss (P&L) Management, Business Management, Leadership, Leadership and Management, Strategic Leadership
Mixed · Course · 1 - 3 Months

Skills you'll gain: Sales Presentations, Proposal Writing, Proposal Development, Business Writing, Presentations, Company, Product, and Service Knowledge, Business Strategy, Entrepreneurship
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Newsletters, Target Audience, Email Marketing, Communication Strategies, Marketing Communications, Marketing Materials, Campaign Management, Advertising Mail, Testability, Digital Marketing, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer Data Management, Customer Retention, Record Keeping, MarTech, Data Entry, Journey Mapping, Data Maintenance
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Descriptive Statistics, Descriptive Analytics, Jupyter, Microsoft Azure, Statistical Visualization, Plot (Graphics), Model Training, Data Analysis, Statistics, Exploratory Data Analysis, Data Visualization Software, Correlation Analysis, Applied Machine Learning, Machine Learning Methods
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Keyword Research, Research, Search Engine Optimization, Search Engine Marketing, Content Strategy, Content Optimization, Web Analytics and SEO
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI Agents, Prompt Engineering Tools, Generative AI, ChatGPT, Self Service Technologies, Customer Service, AI Personalization, Content Performance Analysis, Customer Support, Customer Communications Management, Customer Inquiries, AI Workflows, Customer experience improvement, Customer and Client Support, Microsoft Copilot, Customer Insights, Knowledge Transfer, Customer Relationship Management
Beginner · Course · 1 - 4 Weeks

Università di Napoli Federico II
Skills you'll gain: Data Visualization, Interactive Data Visualization, Dashboard, Data Storytelling, Peer Review, Dashboard Creation, Data Presentation, Tableau Software, Data Visualization Software, Data Wrangling, Business Intelligence, Data Preprocessing, Data Sharing, Business Analytics, Data Transformation, Data Cleansing
Advanced · Course · 1 - 3 Months