Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Erasmus University Rotterdam
Skills you'll gain: Data Analysis, Statistical Reporting, Analytical Skills, Data Analysis Software, Quantitative Research, Statistical Analysis, Statistical Software, Small Data, Qualitative Research, Research, R (Software), R Programming, Sampling (Statistics), Research Methodologies, Data Collection
Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Peer Review, Data Literacy, Research, Quantitative Research, Report Writing, Analytical Skills, Science and Research, Data Analysis, Research Methodologies
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Spreadsheet Software, Data Storytelling, Data Presentation, Business Analytics, Excel Formulas, Ad Hoc Reporting, Analytics, Data Visualization, Data Analysis, Performance Reporting, Data Synthesis, Statistical Reporting, Analytical Skills, Scalability, Data Compilation, Data Manipulation, Operational Efficiency
Mixed · Course · 1 - 4 Weeks

Packt
Skills you'll gain: Data Cleansing, Data Manipulation, Advanced Analytics, Applied Machine Learning, Fraud detection, Data Transformation, Data Processing, Machine Learning Software, Machine Learning, Data Analysis, Application Design, Operational Databases, Model Training, Sampling (Statistics), Data Integration
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Exploratory Data Analysis, Logistic Regression, Correlation Analysis, Applied Machine Learning, Model Evaluation, Data Modeling
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Stakeholder Communications, Customer Relationship Management (CRM) Software, Customer Analysis, Brand Awareness, HubSpot CRM, User Feedback, Customer Retention, Customer Engagement, Customer Service, Content Marketing, Marketing Analytics, Brand Marketing, Email Marketing, Social Media Marketing, Google Analytics, Digital Marketing, Performance Measurement, Search Engine Optimization, AI Enablement, Generative AI
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Plotly, Plot (Graphics), Data Visualization, Scientific Visualization, Datamaps, Interactive Data Visualization, Data Visualization Software, Scatter Plots, Python Programming, Exploratory Data Analysis, Data Import/Export, Data Analysis, Medical Science and Research, Analysis
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Entry, Data Visualization, Microsoft Excel, Data Presentation, Data Literacy, Spreadsheet Software, Data Visualization Software, Data Analysis, Data Management, Business Strategy
Intermediate · Guided Project · Less Than 2 Hours

AI Business School
Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Generative AI, AI Personalization, Sales Presentations, General Sales Practices, AI Enablement, Artificial Intelligence, Ideation, Automation, Digital Transformation, Innovation
Intermediate · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Business Strategies, Business Strategy, Digital Analysis, Business Planning, Technology Strategies, Strategic Planning, Digital Transformation, Innovation, Organizational Strategy, Business Transformation, Business Modeling, Emerging Technologies, Business Analysis Tools, Customer Relationship Management
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Diagram Design, Persona Development, User Accounts, Target Audience, Customer Analysis, Business Modeling, Graphic Design, Productivity Software, Market Analysis
Beginner · Guided Project · Less Than 2 Hours

Fred Hutchinson Cancer Center
Skills you'll gain: Molecular Biology, Bioinformatics, Data Literacy, Science and Research, Data Analysis, Spatial Data Analysis, Scientific Methods, Data Processing, Cell Biology, Informatics, Biology, Data Collection
Intermediate · Course · 1 - 3 Months