• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Build a BigQuery Processing Pipeline with Events for Cloud Run for Anthos

    Skills you'll gain: Google Cloud Platform, Data Pipelines, Big Data, Data Presentation, Email Automation, Data Processing, Kubernetes, Data Analysis, Microservices, Application Development

    Intermediate · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Data Science Fundamentals Part 2: Unit 2

    Skills you'll gain: A/B Testing, Sampling (Statistics), Statistical Inference, Estimation, Statistical Analysis, Analytics, Probability & Statistics, Data Analysis, Correlation Analysis, Descriptive Statistics

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidades Anáhuac

    Modelos predictivos con Machine Learning

    Skills you'll gain: Predictive Modeling, Time Series Analysis and Forecasting, Predictive Analytics, Statistical Modeling, Data Modeling, Forecasting, Supervised Learning, Machine Learning Software, Regression Analysis, Feature Engineering, Classification And Regression Tree (CART), Scikit Learn (Machine Learning Library), Unsupervised Learning, Statistical Analysis, Machine Learning, Jupyter

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    G

    Google Cloud

    Enabling Sensitive Data Protection Discovery for BigQuery

    Skills you'll gain: Data Management, Data Loss Prevention, Data Security, Google Cloud Platform, Personally Identifiable Information, Big Data, Identity and Access Management

    Intermediate · Project · Less Than 2 Hours

  • G

    Google Cloud

    Filtering Explores with LookML

    Skills you'll gain: Looker (Software), Google Cloud Platform, Data Analysis Expressions (DAX), Data Analysis, Data Visualization Software

    Beginner · Project · Less Than 2 Hours

  • G

    Google Cloud

    Building Realtime Pipelines in Cloud Data Fusion

    Skills you'll gain: Cloud-Based Integration, Real Time Data, Data Pipelines, Apache Spark, Data Integration, Data Transformation, Data Wrangling, Data Analysis, Data Visualization, Data Management

    Beginner · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Generative AI for Developers: All you need to know!

    Skills you'll gain: Prompt Engineering, ChatGPT, Responsible AI, Generative AI, OpenAI, Microsoft Copilot, Application Development, Business Process Automation, Scripting, Python Programming, Web Applications, Full-Stack Web Development, Data Processing, GitHub, Application Programming Interface (API), Data Analysis, Development Environment, Front-End Web Development, Web Development, Jupyter

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Facebook Watch: Create Engaging Videos

    Skills you'll gain: Video Production, Storyboarding, Videography, Storytelling, Video Editing, Media Production, Facebook, Content Creation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    ETL pipelines con Python: recopila datos de Spotify

    Skills you'll gain: Interactive Data Visualization, Data Transformation, Data Presentation, Data Visualization Software, Business Intelligence, Data Analysis, Extract, Transform, Load, Exploratory Data Analysis, Pandas (Python Package), Data Collection, Data Pipelines, Jupyter, Virtual Environment, Python Programming

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    P

    Packt

    Founder's Legacy

    Skills you'll gain: Governance, People Management, Team Building, Team Management, Relationship Management, Financial Management, Business Leadership, Leadership Development, Organizational Leadership, Personal Development, Overcoming Obstacles, Leadership, Entrepreneurship, Resilience, Innovation, Entrepreneurial Finance, Business Strategy, Culture Transformation, Business Operations, Growth Strategies

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Facebook Insights: Crack the Algorithm

    Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Analysis, Social Media, Drive Engagement, Social Media Strategy, Content Creation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Simple Parallel Coordinates Plot using d3 js

    Skills you'll gain: Data Visualization, Data Visualization Software, Data Presentation, Interactive Data Visualization, Data Literacy, Visualization (Computer Graphics), Javascript, Data Analysis, Microsoft Visual Studio

    Intermediate · Guided Project · Less Than 2 Hours

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: know your customers
marketing analytics: data predictions and dashboards
marketing analytics capstone project
meta marketing analytics
digital marketing analytics
text marketing analytics
1…360361362…387

In summary, here are 10 of our most popular marketing analytics courses

  • Build a BigQuery Processing Pipeline with Events for Cloud Run for Anthos: Google Cloud
  • Data Science Fundamentals Part 2: Unit 2: Pearson
  • Modelos predictivos con Machine Learning: Universidades Anáhuac
  • Enabling Sensitive Data Protection Discovery for BigQuery: Google Cloud
  • Filtering Explores with LookML: Google Cloud
  • Building Realtime Pipelines in Cloud Data Fusion: Google Cloud
  • Generative AI for Developers: All you need to know!: Pearson
  • Facebook Watch: Create Engaging Videos: Coursera
  • ETL pipelines con Python: recopila datos de Spotify: Coursera
  • Founder's Legacy: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok