Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Skills you'll gain: Collaborative Software, Data Sharing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Facebook, Social Media Content, Social Media Management, Social Media, Group Policy, Social Media Marketing, Drive Engagement, Promotional Strategies
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Scientific Visualization, Data Visualization Software, Visualization (Computer Graphics), Statistical Visualization, Computer Displays, Data Presentation, Time Series Analysis and Forecasting, Display Devices, Scalability, Data Validation, Computer Graphics, 3D Modeling, Medical Imaging, Computer Graphic Techniques
Intermediate · Course · 1 - 3 Months

Skills you'll gain: User Feedback, Customer Insights, Customer experience improvement, Analysis, Social Media, Business, Account Management, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Content Scheduling, Hootsuite, Pinterest, Social Media Management, Instagram, Facebook, Scheduling, Social Media, Social Media Content, Digital Marketing Tools, Social Media Marketing, Planning, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Content Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Content Scheduling, Social Media Management, Social Media Content, Social Media, Digital Publishing, Social Media Marketing, Content Creation, Web Presence, Driving engagement, Scheduling, Drive Engagement, Photo/Video Production and Technology, Shared Media, Live Streaming, Cross-Channel Marketing, Android Studio
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: AI Workflows, Prompt Patterns, Agentic Workflows, Agentic systems, Multimodal Prompts, AI Orchestration, Prompt Engineering Tools, Workflow Management, AI Integrations, Marketing Automation, Social Media Content, LLM Application, Content Scheduling, Generative AI, Authorization (Computing)
Beginner · Course · 1 - 3 Months

Skills you'll gain: Wireframing, User Interface and User Experience (UI/UX) Design, User Interface (UI), User Interface (UI) Design, Prototyping, Usability, User Experience Design, User Experience, UI Components, Application Design, Interactive Design, Layout Design, Design Software
Beginner · Guided Project · Less Than 2 Hours

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Media and Communications, Digital Transformation, Journalism, Media Strategy, Media Relations, Digital Media Strategy, Revenue Management, Content Creation, Storytelling, Social Media Marketing, Social Media Campaigns, Advertising, Brand Management, Social Media, Digital Marketing, Public Relations, Intellectual Property, Video Production, Crisis Management, Communication Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Prompt Engineering, Generative AI, AI Product Strategy, Model Optimization, Risk Management Framework, Governance Risk Management and Compliance, Content Performance Analysis, Risk Management, Governance, Retrieval-Augmented Generation, Compliance Management, Data-Driven Decision-Making, Performance Analysis, Cross-Functional Team Leadership, Gap Analysis, Large Language Modeling, Performance Metric, Quality Assessment, Cost Benefit Analysis
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Social Media Marketing, Social Media Campaigns, Social Media Strategy, Social Media Content, Social Media, Facebook, Marketing Materials, Data Visualization, Graphic Design, Content Creation, User Accounts
Beginner · Guided Project · Less Than 2 Hours