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  2. Marketing Management

Marketing Management Courses

Marketing management courses can help you learn strategic planning, market analysis, brand development, and customer relationship management. You can build skills in digital marketing tactics, campaign management, and data analytics to measure campaign effectiveness. Many courses introduce tools like Google Analytics, CRM software, and social media platforms, showing how these resources can enhance your marketing strategies and improve engagement with target audiences.

Popular Marketing Management Courses and Certifications


  • C

    Coursera

    Marketing Project & Campaign Management

    Skills you'll gain: Go To Market Strategy, Performance Analysis, Digital Advertising, Project Management, Persuasive Communication, Storytelling, Digital Marketing Campaigns, Product Marketing, Project Performance, Presentations, Team Leadership, Project Management Software, Campaign Planning, Data Visualization, Driving engagement, Data Sharing, Marketing Analytics, Brand Strategy, Agile Methodology, Cross-Functional Collaboration

    2.8 stars, 9 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 2.8 (9) · Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
  • U

    University of Illinois Urbana-Champaign

    Marketing in a Digital World

    Skills you'll gain: Digital Marketing Tools, Digital Marketing, Marketing, Promotional Strategies

    4.7 stars, 17K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (17K) · Beginner · Course · 1 - 4 Weeks

    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    Product Marketing Manager with AI Professional Certificate

    Skills you'll gain: Data Storytelling, Product Marketing, Conversion Funnel Analysis, Marketing Planning, Google Analytics, Data Presentation, Marketing Analytics, Campaign Management, Customer Analysis, Market Research, Value Propositions, Marketing Communications, Campaign Planning, Project Planning, Competitive Intelligence, Digital Marketing Campaigns, Prompt Engineering, Go To Market Strategy, Marketing Strategies, Performance Management

    Beginner · Professional Certificate · 3 - 6 Months

    Category: New
    New
  • I

    IESE Business School

    Foundations of Management

    Skills you'll gain: Value Propositions, Financial Statements, Brand Management, Customer Analysis, Marketing, Financial Statement Analysis, Branding, Strategic Leadership, Leadership Development, Business Analytics, Marketing Strategies, Income Statement, Business Analysis, Intercultural Competence, Financial Analysis, Accounting, Financial Management, Financial Acumen, Leadership, Finance

    4.8 stars, 5.7K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (5.7K) · Beginner · Specialization · 3 - 6 Months

  • T

    Tecnológico de Monterrey

    Analíticas de Marketing Digital

    Skills you'll gain: Web Analytics, Google Analytics, Social Media Analytics, Social Media, Search Engine Marketing, Social Media Management, Conversion Funnel Analysis, Digital Analysis, Marketing Analytics, Digital Marketing Campaigns, Market Research, Data-Driven Marketing, Customer Analysis, Analytical Skills, Online Advertising, Social Media Strategy, Email Marketing, Digital Marketing, Key Performance Indicators (KPIs), Performance Analysis

    4.7 stars, 322 reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 4.7 (322) · Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Marketing Strategy & Positioning

    Skills you'll gain: Value Propositions, Strategic Thinking, Target Market, Strategic Decision-Making, Product Marketing, Marketing Strategies, Go To Market Strategy, Strategic Marketing, Data-Driven Marketing, Marketing Planning, Content Performance Analysis, Content Marketing, Competitive Analysis, Marketing Strategy and Techniques, Brand Strategy, Constructive Feedback, Campaign Planning, Content Strategy, Copywriting, Target Audience

    2.2 stars, 6 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 2.2 (6) · Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
  • I

    IE Business School

    Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Campaign Planning, Communication Planning, Marketing and Public Relations, Brand Strategy, Brand Loyalty, Marketing Management, Consumer Behaviour, Communication Strategies, Communication, Budget Management, Budgeting

    4.7 stars, 2.5K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (2.5K) · Beginner · Course · 1 - 4 Weeks

  • U

    Università Bocconi

    Arts and Heritage Management

    Skills you'll gain: Leadership and Management, Branding, Brand Strategy, Brand Loyalty, Fundraising, Data-Driven Decision-Making, Marketing, Consumer Behaviour

    4.8 stars, 1.5K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (1.5K) · Mixed · Course · 1 - 3 Months

  • S

    Sage Publications

    Marketing Strategy & Management

    Skills you'll gain: Strategic Marketing, Marketing Planning, Product Strategy, Marketing Management, Customer Relationship Management, Target Market, Marketing Strategies, Marketing, Consumer Behaviour, Business Strategy, Customer Relationship Building, Go To Market Strategy, Marketing Strategy and Techniques, Value Propositions, Design Thinking, Environmental Social And Corporate Governance (ESG), Promotional Strategies, Strategic Decision-Making, Market Intelligence, Competitive Intelligence

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
  • E

    EDUCBA

    Consumer Behavior & Service Marketing

    Skills you'll gain: Service Recovery, Marketing Psychology, Customer experience improvement, Customer experience strategy (CX), Integrated Marketing Communications, Customer Insights, Data-Driven Marketing, Consumer Behaviour, Service Design, Media and Communications, Customer Analysis, Brand Strategy, Customer Relationship Building, Experience Design, Communication Strategies, Brand Marketing, Branding, Marketing, Electronic Media, Social Media Analytics

    4.9 stars, 15 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.9 (15) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
  • U

    University of Colorado Boulder

    International Marketing and Management

    Skills you'll gain: Global Marketing, Staff Management, People Management, Culture, Cultural Diversity, Team Management, B2B Sales, Target Market, Business Marketing, Business Management, Human Resources, Human Resource Strategy, Human Resources Management and Planning, Marketing, Strategic Marketing, Marketing Strategies, Labor Compliance, Organizational Structure

    4.8 stars, 133 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (133) · Beginner · Course · 1 - 3 Months

  • O

    O.P. Jindal Global University

    Machine Learning for Marketing

    Skills you'll gain: Marketing Analytics, Anomaly Detection, Digital Marketing, Data-Driven Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Digital Marketing Campaigns, Digital Analysis, Online Advertising, Customer Retention, Digital Marketing Tools, Text Mining, Google Analytics, Data Ethics, Unstructured Data

    3.8 stars, 19 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 3.8 (19) · Beginner · Specialization · 3 - 6 Months

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