• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • A

    Alfaisal University | KLD

    تجربة العملاء وخلق القيمة

    Skills you'll gain: Market Dynamics, Customer experience improvement, Product Knowledge, Customer experience strategy (CX), Team Oriented, Product Lifecycle Management, Customer Analysis, Value Propositions, User Experience, Competitive Analysis, Strategic Thinking, Cost Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    123 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Python Packages for Data Science

    Skills you'll gain: Matplotlib, Seaborn, Plot (Graphics), Pandas (Python Package), NumPy, Data Visualization Software, Data Visualization, Data Manipulation, Statistical Visualization, Data Wrangling, Data Science, Package and Software Management, Exploratory Data Analysis, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    79 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Plan Your Job Search with AI

    Skills you'll gain: Web Presence, Google Gemini, Brand Strategy, Business Writing, Writing and Editing, LLM Application, Timelines

    4.7
    Rating, 4.7 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Inteligência Artificial Aplicada ao CRM

    Skills you'll gain: Customer Relationship Management, Customer Data Management, Big Data, Data Mining, Data-Driven Decision-Making, Sales Pipelines, Predictive Analytics, Machine Learning Methods, Data Strategy, Customer Relationship Management (CRM) Software, Customer Analysis, Sales Management, Data Engineering, Customer Engagement, Predictive Modeling, Data Literacy, Customer Relationship Building, Customer Insights, Analytics, Advanced Analytics

    4.4
    Rating, 4.4 out of 5 stars
    ·
    105 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Minnesota State University, Mankato

    Performance Management and Talent Development

    Skills you'll gain: Talent Management, Management Training And Development, Smart Goals, Industrial and Organizational Psychology, Employee Onboarding, Performance Review, Employee Performance Management, Performance Management, Goal Setting, Organizational Development, Leadership Development, Team Management, New Hire Orientations, Employee Retention, Performance Improvement, Team Leadership, Performance Analysis, Behavioral Management, Job Evaluation, Leadership

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Sensors for a Carbon Free World

    Skills you'll gain: Electrical Power, Power Electronics, Electrical Systems, Electrical Equipment, Torque (Physics), Electronic Components, Electric Power Systems, Basic Electrical Systems, Electrical Engineering, Semiconductors, Engineering, Scientific, and Technical Instruments, Mechanical Engineering, Machine Controls, Electronic Systems, Plant Operations and Management, Electronics, Engineering Calculations, High Voltage, Energy and Utilities, Thermal Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    96 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Austral

    Proyecto Final - Programa Especializado en Marketing Digital

    Skills you'll gain: Google Ads, Content Performance Analysis, Digital Marketing Campaigns, Digital Analysis, Digital Marketing, Digital Media Strategy, Marketing Strategies, Campaign Management, Media Buying, Social Media Content, Performance Analysis, Digital Brand Strategy, Paid media, Social Media Marketing, Marketing, Digital Advertising, Marketing Planning, Pay Per Click Advertising, Digital Marketing Tools, Online Advertising

    4.9
    Rating, 4.9 out of 5 stars
    ·
    68 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Requirements Specifications: Goals and Conflict Analysis

    Skills you'll gain: Requirements Analysis, Security Requirements Analysis, Requirements Elicitation, Goal Setting, User Requirements Documents, Unified Modeling Language, Meeting Facilitation, Conflict Management, Discussion Facilitation, System Requirements, Risk Management Framework, Negotiation, Security Awareness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    66 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Keep Templates On-Brand

    Skills you'll gain: Email Marketing, Brand Strategy, Brand Management, Brand Awareness, Branding, Compliance Management, Marketing Design, Strategic Marketing, Compliance Auditing, Auditing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    GitHub Copilot for Project Management

    Skills you'll gain: GitHub Copilot, Microsoft Visual Studio, GitHub, Microsoft Development Tools, Code Review, Program Development, Software Documentation, Maintainability, AI Integrations, Web Development Tools, Technical Documentation, Development Testing, Test Case, Debugging

    4.4
    Rating, 4.4 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Vector Databases: An Introduction with Chroma DB

    Skills you'll gain: Vector Databases, Embeddings, Data Store, Database Management Systems, Generative AI, Databases, Database Systems, LLM Application, AI Personalization, NoSQL, Database Management, Development Environment

    4.6
    Rating, 4.6 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Data Integration, Data Storage, & Data Migration

    Skills you'll gain: Data Migration, Cloud Storage, Data Management, Data Integration, Data Storage, Data Infrastructure, Data Storage Technologies, Data Architecture, Data Security, File Systems, Data Loss Prevention

    4.8
    Rating, 4.8 out of 5 stars
    ·
    37 reviews

    Intermediate · Course · 1 - 4 Weeks

1…420421422…834

In summary, here are 10 of our most popular brand management courses

  • تجربة العملاء وخلق القيمة: Alfaisal University | KLD
  • Python Packages for Data Science: University of Colorado Boulder
  • Plan Your Job Search with AI: Google
  • Inteligência Artificial Aplicada ao CRM: Fundação Instituto de Administração
  • Performance Management and Talent Development: Minnesota State University, Mankato
  • Sensors for a Carbon Free World: University of Colorado Boulder
  • Proyecto Final - Programa Especializado en Marketing Digital: Universidad Austral
  • Requirements Specifications: Goals and Conflict Analysis: University of Colorado System
  • Keep Templates On-Brand: Coursera
  • GitHub Copilot for Project Management: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok