• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • U

    Universidade de São Paulo

    I. Missões jesuíticas nos territórios guaranis: história

    Skills you'll gain: Social Studies, Culture, World History, Timelines, Social Sciences, Sociology, Anthropology, Cultural Diversity, European History, Public History, International Relations, Economics

    ★ 4.6 (36) · Beginner · Course · 1 - 4 Weeks

  • C

    Columbia University

    Pets, Politics and Pandemics

    Skills you'll gain: Systems Thinking, Social Justice, Economics, Policy, and Social Studies, Social Sciences, Complex Problem Solving, Problem Solving, Political Sciences, Policy Analysis, Systems Analysis, Persuasive Communication, Personal Development, Critical Thinking, Education and Training, Scientific Methods

    Beginner · Course · 1 - 3 Months

  • L

    L&T EduTech

    Industrial Fluid systems & Smart Factory Automation

    Skills you'll gain: Electrical Systems, Automation Engineering, Electrical Equipment, Hydraulics, Machine Controls, Control Systems, Mechanical Engineering, Real Time Data, Internet Of Things, Automation, Industrial Engineering, Robotics, Hardware Troubleshooting, Manufacturing Processes, Sustainable Technologies, Maintenance, Repair, and Facility Services, Production Process, Emerging Technologies, Manufacturing Operations

    ★ 4.5 (33) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Data Science for Professionals

    Skills you'll gain: Predictive Modeling, Data Visualization, Predictive Analytics, Statistical Analysis, Data Manipulation, Data Analysis, Data Science, Statistical Methods, Data Visualization Software, Statistics, Data Wrangling, Data Cleansing, Analytics, Data Preprocessing, Data-Driven Decision-Making, Business Analytics, Model Evaluation, Data Collection, Machine Learning

    ★ 4.7 (25) · Beginner · Course · 1 - 4 Weeks

  • T

    The University of Notre Dame

    Ethics of Communication

    Skills you'll gain: Active Listening, Conflict Management, Communication Strategies, Business Communication, Corporate Communications, Business Ethics, Interpersonal Communications, Crisis Management, Strategic Communication, Communication, Ethical Standards And Conduct, Analysis

    ★ 4.8 (76) · Mixed · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Introdução à Ciência e Engenharia de Dados

    Skills you'll gain: Big Data, Data Mining, Data-Driven Decision-Making, Data Strategy, Data Engineering, Analytics, Data Science, Data Processing, Predictive Analytics, Strategic Decision-Making, Machine Learning Methods, Decision Making, Data Collection

    ★ 4.4 (42) · Beginner · Course · 1 - 4 Weeks

  • T

    The State University of New York

    Advanced Information Literacy

    Skills you'll gain: digital literacy, Information Management, Research, Literacy, Lifelong Learning, Critical Thinking, Investigation, Intellectual Property, Planning, Communication, Constructive Feedback, Data Access, Style Guides

    ★ 4.9 (10) · Intermediate · Course · 1 - 3 Months

  • H

    Howard University

    Linear Algebra for Data Science Using Python

    Skills you'll gain: Data Wrangling, Linear Algebra, Regression Analysis, Data Manipulation, Predictive Modeling, Dimensionality Reduction, Data Science, Data Visualization, Applied Mathematics, Plot (Graphics), Mathematical Modeling, Scientific Visualization, Data Preprocessing, NumPy, Predictive Analytics, Statistical Modeling, Mathematical Software, Statistical Methods, Algebra, Python Programming

    ★ 4.3 (33) · Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Les Statistiques d'Audience Facebook

    Skills you'll gain: Target Audience, Facebook, Target Market, Meta Ads Manager, Online Advertising, Social Media Campaigns, Market Opportunities, Customer Analysis, Customer Insights, Social Media Analytics, Social Media Marketing, Data-Driven Marketing, Social Media, Marketing, Data Validation

    Beginner · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Infectious Disease Modeling in Practice

    Skills you'll gain: Epidemiology, Mathematical Modeling, Infectious Diseases, Public Health, Public Health and Disease Prevention, Infection Control, Statistical Modeling, Predictive Modeling, Health Policy, Forecasting, Model Evaluation, Data Analysis

    ★ 4.8 (15) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Create website videos with Canva

    Skills you'll gain: Product Demonstration, Web Content, Video Production, Marketing Materials, Graphic Design, Data Visualization, Content Creation, Shared Media, Video Editing, Web Design, Storytelling, Content Marketing

    ★ 4.5 (80) · Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Comprendre l'Utilisateur Moyen de Facebook

    Skills you'll gain: Marketing Strategies, Facebook, Persona Development, Target Audience, Marketing, Target Market, Social Media Marketing, Social Media, Customer Analysis, Social Media Management, Driving engagement, E-Commerce, Business

    Beginner · Guided Project · Less Than 2 Hours

1…425426427…688

In summary, here are 10 of our most popular social media analytics courses

  • I. Missões jesuíticas nos territórios guaranis: história: Universidade de São Paulo
  • Pets, Politics and Pandemics: Columbia University
  • Industrial Fluid systems & Smart Factory Automation: L&T EduTech
  • Data Science for Professionals: Coursera
  • Ethics of Communication: The University of Notre Dame
  • Introdução à Ciência e Engenharia de Dados: Fundação Instituto de Administração
  • Advanced Information Literacy: The State University of New York
  • Linear Algebra for Data Science Using Python: Howard University
  • Les Statistiques d'Audience Facebook: Coursera
  • Infectious Disease Modeling in Practice: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok