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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • I

    IE Business School

    Storytelling in Branding and Content Marketing

    Skills you'll gain: Storytelling, Content Marketing, Brand Strategy, Content Creation, Driving engagement, Drive Engagement, Branding, Brand Awareness, Advertising, Brand Loyalty, Journalism, Customer Engagement, Target Audience

    ★ 4.4 (357) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    Università di Napoli Federico II

    Business Intelligence con la Product Suite di Tableau

    Skills you'll gain: Data Storytelling, Data Visualization, Data Presentation, Interactive Data Visualization, Tableau Software, Dashboard, Dashboard Creation, Data Visualization Software, Business Intelligence, Data Wrangling, Business Intelligence Software, Data Preprocessing, Data Transformation, Data Sharing

    Advanced · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Social Media Marketing Strategies & Analytics

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Social Media Analytics, Social Media Management, Social Media Content, Pinterest, Marketing Strategies, Marketing Planning, Instagram, Content Performance Analysis, Campaign Planning, LinkedIn, Smart Goals, Facebook, Customer Relationship Management, Marketing Channel, Goal Setting, Customer Engagement

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • S

    Sage Publications

    Foundations and Strategies of Social Media Marketing

    Skills you'll gain: Consumer Behaviour, Social Media Marketing, Global Marketing, Social Media Strategy, Social Media Campaigns, Social Media Management, Marketing, Social Media Analytics, Digital Media Strategy, Business-To-Consumer, Marketing Management, Social Network Analysis, Marketing Communications, Digital Marketing Campaigns, Digital Marketing, Business Ethics, Driving engagement, Cultural Diversity, Community Development, Digital Communications

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Consumer Psychology for Marketing Decisions

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Advertising, Data Collection, Market Research, Customer Analysis, Marketing, Surveys, Customer Insights, Target Market, Data-Driven Marketing, Marketing Strategies, Target Audience, Market Analysis, Qualitative Research, Global Marketing, Research Methodologies, Persuasive Communication, Marketing Communications, Marketing Strategy and Techniques

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of Maryland, College Park

    New Map for Product Managers: Superpower Grand Strategies

    Skills you'll gain: Gerontology, Product Management, Climate Change Adaptation, Strategic Thinking, Market Opportunities, Market Intelligence, Brand Strategy, Branding, Competitive Analysis, Target Market, Market Analysis, Social Sciences, Political Sciences

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Optimization with Next.js: Build a Product Portfolio Website

    Skills you'll gain: Frontend Performance, Web Frameworks, Web Development Tools, React.js, Web Components, JavaScript Frameworks, Front-End Web Development, HTML and CSS, Web Development, Cascading Style Sheets (CSS)

    Intermediate · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Content Marketing: Strategy, SEO & Conversion

    Skills you'll gain: Content Marketing, Blogs, Copywriting, Content Creation, Content Optimization, Web Content, Content Strategy, Digital Content, Marketing Strategies, Search Engine Optimization, Marketing Communications, Persuasive Communication, Driving engagement, Brand Strategy, Web Analytics and SEO, Writing, Brand Awareness

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Craft Omni-Channel Marketing Plans

    Skills you'll gain: Data-Driven Marketing, Marketing Planning, Campaign Planning, Performance Measurement, Customer Retention, Integrated Marketing Communications, Digital Marketing Campaigns, Performance Analysis, Analysis, Customer Insights, Brand Management, Data Analysis

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    AI Marketing and Campaign Optimization

    Skills you'll gain: Content Performance Analysis, Marketing Analytics, Data-Driven Marketing, Content Scheduling, Marketing Automation, Performance marketing, Web Analytics, Email Automation, Customer Analysis, Campaign Management, Customer Retention, Content Optimization, Promotions and Campaigns, Revenue Forecasting, Search Engine Optimization, Content Development and Management, Financial Forecasting, Strategic Partnership, Budget Management, Copywriting

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Copywriting for Digital Marketing & SEO

    Skills you'll gain: Copywriting, Target Audience, Blogs, Web Content, Search Engine Optimization, Content Creation, Content Optimization, Digital Publishing, Content Marketing, Target Market, WordPress, Digital Content, Content Development and Management, Customer Analysis, Content Management Systems, Digital Marketing, Web Analytics and SEO, Writing, Persuasive Communication, Driving engagement

    ★ 5 (6) · Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Product Reviews Text-based Search - OpenAI Text Embedding

    Skills you'll gain: OpenAI API, Embeddings, Dimensionality Reduction, AI Integrations, OpenAI, Text Mining, Generative AI, Python Programming, Data Analysis, Program Development, Data Manipulation

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular product marketing courses

  • Storytelling in Branding and Content Marketing: IE Business School
  • Business Intelligence con la Product Suite di Tableau: Università di Napoli Federico II
  • Social Media Marketing Strategies & Analytics: EDUCBA
  • Foundations and Strategies of Social Media Marketing: Sage Publications
  • Consumer Psychology for Marketing Decisions: EDUCBA
  • New Map for Product Managers: Superpower Grand Strategies: University of Maryland, College Park
  • Optimization with Next.js: Build a Product Portfolio Website: Coursera
  • Content Marketing: Strategy, SEO & Conversion: EDUCBA
  • Craft Omni-Channel Marketing Plans: Coursera
  • AI Marketing and Campaign Optimization: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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