• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • A B Testing

A/B Testing Courses

A/B testing courses can help you learn experimental design, statistical analysis, and user behavior insights. You can build skills in hypothesis formulation, result interpretation, and optimizing conversion rates. Many courses introduce tools like Google Optimize, Optimizely, and Adobe Target, which facilitate the implementation of tests and analysis of outcomes, allowing you to apply your skills in real-world marketing and product development scenarios.

Popular A/B Testing Courses and Certifications


  • Status: Preview
    Preview
    É

    École Polytechnique

    Density Functional Theory

    Skills you'll gain: Semiconductors, Materials science, Differential Equations, Integral Calculus, Numerical Analysis, Linear Algebra, Derivatives, Applied Mathematics, Chemistry, Physics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    254 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Combinatorics and Probability

    Skills you'll gain: Combinatorics, Probability, Probability & Statistics, Algorithms, Bayesian Statistics, Mathematical Modeling, Computational Thinking, Statistical Methods, Arithmetic, Applied Mathematics, Program Development, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    872 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Strategic Innovation: Managing Innovation Initiatives

    Skills you'll gain: Innovation, Engineering Management, New Product Development, Strategic Leadership, Agile Methodology, Team Management, Leadership and Management, Product Lifecycle Management, Agile Product Development, Technology Strategies, Strategic Thinking, Team Leadership, Strategic Partnership, Corporate Strategy, Organizational Effectiveness, Entrepreneurship, Organizational Structure, Business Strategy, New Business Development, Cross-Functional Collaboration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    735 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Columbia University

    Camera and Imaging

    Skills you'll gain: Image Quality, Image Analysis, Computer Vision, Photography, Color Theory, Digital Signal Processing, Semiconductors, Algorithms

    4.7
    Rating, 4.7 out of 5 stars
    ·
    161 reviews

    Beginner · Course · 1 - 3 Months

  • I

    Instituto Tecnológico de Aeronáutica

    Princípios de Desenvolvimento Ágil de Software

    Skills you'll gain: User Story, Agile Software Development, Backlogs, Agile Methodology, Scrum (Software Development), Sprint Retrospectives, Agile Product Development, Test Driven Development (TDD), Agile Project Management, Requirements Elicitation, Requirements Analysis, Sprint Planning, Software Development Methodologies, Program Development, Diagram Design, Software Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    221 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to UX/UI Design

    Skills you'll gain: User Experience, Adobe XD, Design Thinking, User Research, Wireframing, Augmented and Virtual Reality (AR/VR), Emerging Technologies, Collaborative Software, Prototyping, Software Development Life Cycle

    4.7
    Rating, 4.7 out of 5 stars
    ·
    95 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The Hong Kong University of Science and Technology

    Fibonacci Numbers and the Golden Ratio

    Skills you'll gain: Geometry, Mathematical Theory & Analysis, Advanced Mathematics, Algebra, Applied Mathematics, Linear Algebra

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Introduction to Microsoft 365 Copilot

    Skills you'll gain: Microsoft Copilot, Prompt Engineering, Microsoft 365, Productivity Software, Microsoft Office, Workflow Management, AI powered creativity, Collaborative Software, Data Management, AI Enablement, Strategic Communication, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Presentations, Generative AI, Data Security

    4.6
    Rating, 4.6 out of 5 stars
    ·
    849 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Technical University of Munich (TUM)

    Basics of Cost Accounting: Product Costing

    Skills you'll gain: Cost Accounting, Corporate Accounting, Management Accounting, Accounting Systems, Resource Allocation, Depreciation, Production Process, Financial Accounting, Fixed Asset

    4.7
    Rating, 4.7 out of 5 stars
    ·
    224 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Accounting for Non-Finance Professionals

    Skills you'll gain: Financial Statements, Accounting, Bookkeeping, Financial Statement Analysis, Financial Accounting, Income Statement, Ledgers (Accounting), Accruals, General Accounting, Accrual Accounting, Accounting Records, Financial Reporting, Cash Flows, Balance Sheet, Equities

    4.8
    Rating, 4.8 out of 5 stars
    ·
    114 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Codio

    Intro to Operating Systems 1: Virtualization

    Skills you'll gain: OS Process Management, Operating Systems, C (Programming Language), Memory Management, System Programming, Virtualization, System Software, Virtualization and Virtual Machines, C and C++, Programming Principles, Application Programming Interface (API)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    184 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A
    A

    Multiple educators

    Real-World AI for Everyone

    Skills you'll gain: AI literacy, Retrieval-Augmented Generation, AI powered creativity, AI Product Strategy, Productivity Software, Generative AI, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Responsible AI, Business Communication, Productivity, Operational Efficiency, Administration, Business Operations, Planning, Project Planning, Business Planning, Project Management, Business Administration, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    75 reviews

    Beginner · Specialization · 1 - 3 Months

1…458459460…834

In summary, here are 10 of our most popular a/b testing courses

  • Density Functional Theory: École Polytechnique
  • Combinatorics and Probability: University of California San Diego
  • Strategic Innovation: Managing Innovation Initiatives: University of Illinois Urbana-Champaign
  • Camera and Imaging: Columbia University
  • Princípios de Desenvolvimento Ágil de Software: Instituto Tecnológico de Aeronáutica
  • Introduction to UX/UI Design: IBM
  • Fibonacci Numbers and the Golden Ratio: The Hong Kong University of Science and Technology
  • Introduction to Microsoft 365 Copilot: Microsoft
  • Basics of Cost Accounting: Product Costing: Technical University of Munich (TUM)
  • Accounting for Non-Finance Professionals: Rice University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok