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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • E

    EDUCBA

    Master LinkedIn Marketing for B2B Growth

    Skills you'll gain: LinkedIn, Professional Networking, Content Marketing, Business Marketing, Content Development and Management, Advertising Campaigns, Sales Prospecting, Content Creation, Campaign Planning, Campaign Management, Social Media Campaigns, B2B Sales, Brand Marketing, Performance Measurement, Prospecting and Qualification, Content Performance Analysis, Brand Strategy, Digital Marketing Tools, Brand Awareness, General Networking

    Mixed · Course · 1 - 3 Months

  • L

    LearnKartS

    Marketing Analytics Mastery: KPIs, Funnels & Growth

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Customer Acquisition Management, Conversion Funnel Analysis, Google Analytics, Data-Driven Decision-Making, Marketing Strategies, Campaign Management, Web Analytics, Analytics, Customer Analysis, Marketing, Business Analytics, Data Analysis, Performance marketing, Key Performance Indicators (KPIs), Microsoft Excel, Business Analysis, E-Commerce, Data Visualization

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Global Strategy I: How The Global Economy Works

    Skills you'll gain: Global Marketing, International Relations, International Finance, Intercultural Competence, World History, Economics, Market Dynamics, Cultural Diversity, Business Management, Political Sciences, Export Control, Business Economics, Business Strategy, Economic Development, Policy Analysis, Corporate Strategy, Investments, Risk Management, Competitive Analysis, Business Development

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    303 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Sustainable Marketing and Consumer Trends

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Branding, Marketing Communications, Brand Marketing, Sustainability Standards, Customer Engagement, Advertising, Regulatory Compliance, Data-Driven Marketing, Law, Regulation, and Compliance, Driving engagement, Regulatory Requirements, Market Opportunities, Ethical Standards And Conduct, Digital Marketing, Engineering Management, Emerging Technologies

    Build toward a degree

    Beginner · Course · 1 - 4 Weeks

  • B

    Brightline Initiative

    Bridging the Gap between Strategy Design and Delivery

    Skills you'll gain: Strategic Leadership, Organizational Strategy, Program Implementation, Plan Execution, Solution Delivery, Strategic Thinking, Organizational Effectiveness, Gap Analysis, Initiative and Leadership, Strategic Planning, Leadership and Management, Business Strategy, Leadership, Leadership Studies, Organizational Change, Organizational Development, Operational Analysis, Case Studies, Change Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    796 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    GenAI for Marketing and Customer Insights

    Skills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, Personalized Campaigns, AI Personalization, Keyword Research, Big Data, Performance marketing, Risking, Marketing Analytics, Data Presentation, Customer experience improvement, AI Product Strategy, Generative AI, Collaborative Software, Email Marketing, Marketing Automation, Social Media Marketing, Campaign Management, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    205 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    Unilever

    Customer Understanding and Digital Marketing Channels

    Skills you'll gain: Customer Insights, Digital Marketing, Digital Media Strategy, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Strategic Marketing, Marketing Planning, Digital Analysis, Digital Marketing Campaigns, Content Marketing, Data-Driven Marketing, Journey Mapping, Target Audience, Customer Engagement, Persona Development, Personalized Service, Marketing Analytics, Brand Marketing, Smart Goals

    4.7
    Rating, 4.7 out of 5 stars
    ·
    252 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Simplilearn

    ROI-Driven Digital Marketing Analytics

    Skills you'll gain: Search Engine Marketing, Data-Driven Marketing, Google Ads, Marketing Analytics, Web Analytics, Conversion Funnel Analysis, Key Performance Indicators (KPIs), Digital Marketing Campaigns, Marketing Effectiveness, Pay Per Click Advertising, Performance Measurement, Business Metrics, Meta Ads Manager, Google Analytics, Online Advertising, Marketing Budgets, Performance Metric, MarTech, Marketing Automation, AI Personalization

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 1 - 3 Months

  • E

    Emory University

    Managing Uncertainty in Marketing Analytics

    Skills you'll gain: Probability Distribution, Marketing Analytics, Probability, Microsoft Excel, Statistics, Data-Driven Marketing, Statistical Methods, Statistical Modeling, Probability & Statistics, Risk Modeling, Excel Formulas, Decision Making, Risk Management, Simulation and Simulation Software, Insurance and Warranty Claims Processing, Risk Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    68 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Google Ads for Beginners

    Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Advertising, Online Advertising, Digital Advertising, Paid media, Marketing, Digital Marketing, Return On Investment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    6K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Goldman Sachs

    Innovation Strategy with Goldman Sachs 10,000 Women

    Skills you'll gain: Market Research, New Product Development, Product Development, Entrepreneurship, Product Planning, Innovation, Focus Group, Ideation, Business Development, Product Testing, Logistics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    84 reviews

    Mixed · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Managing AI Projects: From Strategy to Delivery

    Skills you'll gain: Responsible AI, Stakeholder Engagement, Stakeholder Management, Team Performance Management, Project Management, Technical Management, Project Risk Management, Human Capital, Data Ethics, Workforce Management, Risk Mitigation, Project Management Life Cycle, Stakeholder Communications, Agile Methodology, Risk Analysis, Artificial Intelligence, Team Management, Team Building, Scalability, Diversity Training

    4.5
    Rating, 4.5 out of 5 stars
    ·
    49 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing strategy courses

  • Master LinkedIn Marketing for B2B Growth: EDUCBA
  • Marketing Analytics Mastery: KPIs, Funnels & Growth: LearnKartS
  • Global Strategy I: How The Global Economy Works: University of Illinois Urbana-Champaign
  • Sustainable Marketing and Consumer Trends: University of Colorado Boulder
  • Bridging the Gap between Strategy Design and Delivery: Brightline Initiative
  • GenAI for Marketing and Customer Insights: Coursera
  • Customer Understanding and Digital Marketing Channels: Unilever
  • ROI-Driven Digital Marketing Analytics: Simplilearn
  • Managing Uncertainty in Marketing Analytics: Emory University
  • Google Ads for Beginners: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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