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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
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    Digital Marketing Institute

    An Introduction to Digital Marketing and Digital Strategy

    Skills you'll gain: Marketing Budgets, Customer experience strategy (CX), Customer experience improvement, Cross-Channel Marketing, Digital Media Strategy, Digital Marketing, Digital Transformation, Marketing Planning, Marketing Effectiveness, MarTech, Marketing Strategy and Techniques, Customer Insights, Return On Investment, Agile Methodology, Consumer Behaviour, Strategic Thinking, Key Performance Indicators (KPIs), Social Media, Social Media Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    SkillUp

    Mastering Advanced Data and Analytics Features in Tableau

    Skills you'll gain: Tableau Software, Data Transformation, Data Integration, SQL Server Integration Services (SSIS), Data Visualization Software, Relational Databases, Data Management, Advanced Analytics, Data Manipulation, Data Analysis, Data Cleansing, Business Intelligence, Forecasting

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    S

    Starweaver

    Gen AI Sales Forecasting and Marketing Analysis

    Skills you'll gain: Responsible AI, Data Ethics, Google Gemini, Customer Analysis, Marketing Analytics, Generative AI, Governance, Artificial Intelligence, Sales Strategy, AI Personalization, Customer Insights, Marketing Strategies, ChatGPT, Marketing Effectiveness, Sales Enablement, Forecasting, Automation, Analysis, Process Optimization, Visualization (Computer Graphics)

    Intermediate · Course · 1 - 3 Months

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    Northeastern University

    Intro to Improving the Patient Experience Through Analytics

    Skills you'll gain: Patient-centered Care, Health Informatics, Patient Communication, Healthcare Industry Knowledge, Health Technology, Analytics, Data Analysis, Predictive Analytics, Innovation, Big Data, Data-Driven Decision-Making, Decision Support Systems, Social Determinants Of Health, Artificial Intelligence

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Social Media Content and Strategy

    Skills you'll gain: Social Media Content, Social Media, Content Creation, Social Media Strategy, Social Media Marketing, Content Performance Analysis, Social Media Management, Social Media Campaigns, Intellectual Property, Target Audience, Adobe Creative Cloud, Web Content, Marketing Materials, Instagram, Drive Engagement, Customer Engagement, Content Strategy, Ethical Standards And Conduct, Content Management, Branding

    4.8
    Rating, 4.8 out of 5 stars
    ·
    278 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Master The Art of Digital Marketing with Canva

    Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Marketing Collateral, Marketing Materials, Advertising, Branding, Marketing, Promotional Materials, Graphic Design, Aesthetics, Design Elements And Principles, Digital Marketing

    4.7
    Rating, 4.7 out of 5 stars
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    25 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
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    Status: Free Trial
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    S

    Skillshare

    Freelance Editor Marketing: Attract Your Ideal Clients

    Skills you'll gain: Social Media Strategy, Social Media Marketing, Instagram, Video Editing, Professional Development, Digital Content, Branding, Portfolio Management, Promotional Strategies

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    BI Dashboards with IBM Cognos Analytics and Google Looker

    Skills you'll gain: IBM Cognos Analytics, Data Visualization, Dashboard, Business Intelligence, Interactive Data Visualization, Data Presentation, Looker (Software), Data Visualization Software, Business Intelligence Software, Analytics

    4.6
    Rating, 4.6 out of 5 stars
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    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    Data Warehousing Essentials for Analytics and AI Support

    Skills you'll gain: Data Warehousing, Data Modeling, Database Design, Extract, Transform, Load, SQL, Star Schema, Business Intelligence, Databases, Relational Databases, Database Architecture and Administration, Data Mart, Data Integrity, Data Analysis, Snowflake Schema, Data-Driven Decision-Making, Data Manipulation, Data Visualization

    Mixed · Course · 1 - 4 Weeks

  • Status: New
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    SkillsBooster Academy

    DeepSeek R1 for AI Marketing and Business Strategy

    Skills you'll gain: Marketing Automation, Strategic Leadership, Dashboard, Business Intelligence, Business Marketing, Marketing Strategies, Strategic Marketing, AI Personalization, Business Strategy, Marketing Analytics, Customer Analysis, Generative AI, Business Modeling, Deepseek, Market Analysis, Content Marketing, Media Planning, Prompt Engineering, Online Advertising, Digital Marketing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    The 4 A's of Marketing with Jagdish Sheth

    Skills you'll gain: Global Marketing, Marketing Effectiveness, Marketing, Regulatory Compliance, Strategic Marketing, Stakeholder Management, Innovation, Stakeholder Communications, Corporate Sustainability, Business Marketing, Stakeholder Engagement, Stakeholder Analysis, Internal Communications, MarTech, Marketing Planning, Value Propositions, Social Media Marketing, Marketing Strategies, Business Strategy, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    AWS Certified Data Analytics Specialty (2023) Hands-on

    Skills you'll gain: AWS Kinesis, Amazon DynamoDB, Amazon S3, Data Pipelines, Real Time Data, Amazon CloudWatch, AWS Identity and Access Management (IAM), Cloud Storage, Apache Spark, Dashboard, Amazon Web Services, Apache Hive, Interactive Data Visualization, Apache Hadoop, Data Visualization Software, Data Processing, Extract, Transform, Load, Data Storage, Database Management Systems, Big Data

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • An Introduction to Digital Marketing and Digital Strategy: Digital Marketing Institute
  • Mastering Advanced Data and Analytics Features in Tableau: SkillUp
  • Gen AI Sales Forecasting and Marketing Analysis: Starweaver
  • Intro to Improving the Patient Experience Through Analytics: Northeastern University
  • Social Media Content and Strategy: Adobe
  • Master The Art of Digital Marketing with Canva : Coursera
  • Freelance Editor Marketing: Attract Your Ideal Clients: Skillshare
  • BI Dashboards with IBM Cognos Analytics and Google Looker: IBM
  • Data Warehousing Essentials for Analytics and AI Support: Northeastern University
  • DeepSeek R1 for AI Marketing and Business Strategy: SkillsBooster Academy

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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