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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Introduction to Accounting Data Analytics and Visualization

    Skills you'll gain: Data Visualization, Data Literacy, Tableau Software, Data Presentation, Interactive Data Visualization, Data Visualization Software, Excel Macros, Analytics, Accounting Software, Specialized Accounting, Analytical Skills, Accounting Systems, Business Analytics, Microsoft Excel, Spreadsheet Software, Data Collection, Data-Driven Decision-Making, Data Analysis, Predictive Analytics, Data Architecture

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    458 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Data Analytics Capstone: Complete a Case Study

    Skills you'll gain: LinkedIn, Data Analysis, Data Analysis Software, Data Processing, Spreadsheet Software, Case Studies, Analytics, Analytical Skills, Interviewing Skills, AI Enablement, Data Visualization Software, Artificial Intelligence, Portfolio Management, Data Presentation, Data Cleansing, Data Visualization, Presentations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI: Enhance your Data Analytics Career

    Skills you'll gain: Analytics, Generative AI, Data Analysis, Data Storytelling, Data Presentation, Generative Model Architectures, Dashboard Creation, Interactive Data Visualization, Responsible AI, AI literacy, Data Synthesis, Data Literacy, Data Ethics, Large Language Modeling, Prompt Engineering, Data Manipulation, Data Preprocessing, Prompt Patterns, Data Cleansing, Query Languages

    4.6
    Rating, 4.6 out of 5 stars
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    187 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Excel Dashboards for Business Analytics

    Skills you'll gain: Dashboard, Microsoft Excel, Excel Macros, Performance Analysis, Excel Formulas, People Analytics, Compensation Analysis, Payroll, Trend Analysis, Key Performance Indicators (KPIs), Business Metrics, Performance Measurement, Data Visualization, Data Integration, Database Management

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Email, Mobile and Content Marketing

    Skills you'll gain: Google Analytics, Email Marketing, Web Analytics, Content Marketing, Marketing Analytics, Blogs, Direct Marketing, Brand Marketing, Digital Analysis, Driving engagement, Content Creation, Content Strategy, Customer Engagement, Digital Content, Conversion Funnel Analysis, Digital Marketing, Marketing Strategies, Digital Marketing Campaigns, Data-Driven Marketing, Online Advertising

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Google Analytics Course: Track, Analyze & Grow

    Skills you'll gain: Google Analytics, Web Analytics, Web Analytics and SEO, Marketing Analytics, Conversion Funnel Analysis, Looker (Software), Real Time Data, Digital Analysis, Data-Driven Marketing, Analytics, Data Analysis, Customer Insights, Business Reporting, Target Audience, Campaign Management, Dashboard Creation, Performance Analysis, Customer Retention

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Arizona

    Marketing Communications: Culture and Messaging

    Skills you'll gain: Brand Strategy, Brand Marketing, Branding, Marketing Communications, Brand Management, Brand Awareness, Marketing Effectiveness, Advertising, Marketing, Marketing Strategies, Strategic Marketing, Brand Loyalty, Social Media Marketing, Online Advertising, Direct Marketing, Product Marketing, Marketing Strategy and Techniques, Digital Advertising, Advertising Campaigns, Digital Marketing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Advanced Excel Analytics, Automation & Data Analysis

    Skills you'll gain: Excel Macros, Data Validation, Scatter Plots, Plot (Graphics), Pivot Tables And Charts, Microsoft Excel, Data Visualization, Regression Analysis, Excel Formulas, Statistical Visualization, Histogram, Data Analysis, Data Integrity, Statistical Modeling, Descriptive Statistics, Spreadsheet Software, Analytics, Financial Data, Financial Analysis, Automation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    34 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Survey analysis to Gain Marketing Insights

    Skills you'll gain: Customer Analysis, Statistical Analysis, Target Market, Marketing Analytics, Market Analysis, Customer Insights, Market Research, Data Analysis, Data Analysis Software, Strategic Marketing, Business Research, Correlation Analysis, Marketing, Marketing Strategies, Exploratory Data Analysis, Data-Driven Decision-Making, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Model Evaluation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    126 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    B

    Birla Institute of Technology & Science, Pilani

    Introduction to Social Media Analytics

    Skills you'll gain: Social Network Analysis, Social Media Analytics, Graph Theory, Big Data, Network Analysis, AI Personalization, Network Model, Graphing, Analytics, Data Mining, AI Security, Deep Learning, Applied Machine Learning, Responsible AI, Artificial Intelligence, Data Ethics, Unsupervised Learning, Machine Learning, Algorithms, Research

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Introduction to Business Analytics: Communicating with Data

    Skills you'll gain: Data Storytelling, Business Analytics, Responsible AI, Analytics, Data-Driven Decision-Making, Data Literacy, Data Presentation, Exploratory Data Analysis, Data Analysis, Business Communication, Dashboard, Analytical Skills, Decision Intelligence, Storytelling, Dashboard Creation, Analysis, Data Ethics, Data Visualization, Artificial Intelligence, Strategic Communication

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    663 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Impulsando la transformación del marketing digital

    Skills you'll gain: Brand Management, Digital Media Strategy, Digital Analysis, Digital Marketing, Digital Brand Strategy, Digital Marketing Tools, Marketing Communications, Social Media Analytics, Digital Transformation, Marketing Analytics, Social Media Marketing, Marketing Strategies, Business Transformation, Digital Communications, Marketing Automation, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    108 reviews

    Beginner · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
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