• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • D

    DeepLearning.AI

    Applied Statistics for Data Analytics

    Skills you'll gain: Probability & Statistics, Statistical Analysis, Statistics, Data Literacy, Data Visualization, Statistical Hypothesis Testing, Statistical Visualization, Descriptive Statistics, Data Analysis, Analytics, Statistical Methods, Histogram, Plot (Graphics), Probability, Simulations, Probability Distribution, Correlation Analysis, Statistical Inference, Estimation, Sampling (Statistics)

    ★ 4.9 (62) · Beginner · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    Customer Centricity as Competitive Advantage - Jagdish Sheth

    Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Advocacy, Customer Insights, Customer experience strategy (CX), Customer Engagement, Customer Relationship Management, Customer Analysis, Value Propositions, Innovation, Organizational Change, Cost Accounting, Organizational Structure, Strategic Marketing, Consumer Behaviour, Culture Transformation, Market Share

    ★ 4.7 (53) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Cómo inspirar y a motivar personas

    Skills you'll gain: Team Motivation, Visionary, Motivational Skills, Goal Setting, Constructive Feedback, Employee Performance Management, Organizational Leadership, Performance Review, Performance Appraisal, Team Performance Management, Leadership, Team Leadership, Drive Engagement, Employee Engagement, Behavior Management, Communication

    ★ 4.8 (193) · Mixed · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Organizational Concepts and Language

    Skills you'll gain: Business Analytics, Data Visualization, Data Literacy, Business Strategy, Accounting, Organizational Effectiveness, Business, Analytical Skills, Organizational Structure, Organizational Strategy, Business Communication, Marketing, Financial Accounting, Strategic Marketing, Corporate Strategy, Strategic Thinking, Consumer Behaviour, Innovation, Product Lifecycle Management, Value Propositions

    ★ 4.9 (16) · Beginner · Course · 1 - 3 Months

  • U

    University of North Texas

    Management Foundations in the Hospitality Industry

    Skills you'll gain: Hospitality Services, Hospitality Management, Hotel And Restaurant Management, Hospitality and Food Services, Hospitality, Employee Training, Human Resources Management and Planning, Human Resource Management, Performance Appraisal, Talent Recruitment, Leadership and Management, Staff Management, Team Motivation, Human Capital, Management Training And Development, Training Programs, Human Resources, Training and Development, Customer experience improvement, Initiative and Leadership

    ★ 4.4 (86) · Beginner · Course · 1 - 4 Weeks

  • N

    New York University

    Richard Schechner's Introduction to Performance Studies

    Skills you'll gain: Performing Arts, Art History, Peer Review, World History, Intercultural Competence, Liberal Arts, Culture, Music, Ancient History, Cultural Diversity, Sociology, Anthropology, Media and Communications, Digital Communications

    ★ 4.8 (83) · Beginner · Course · 3 - 6 Months

  • U

    University of Colorado Boulder

    Robotic Path Planning and Task Execution

    Skills you'll gain: Robotics, Graph Theory, Algorithms, Python Programming

    ★ 4.4 (18) · Intermediate · Course · 1 - 3 Months

  • B

    Board Infinity

    ABAP RESTful Programming Model (RAP) and Extensions

    Skills you'll gain: ABAP RESTful Programming Model (RAP), SAP S/4HANA, Business Logic, SAP Applications, Unit Testing, Restful API, Application Deployment, Behavior-Driven Development, Full-Stack Web Development, Test Script Development, Application Development, Development Testing, Web Applications, Enterprise Application Management, Application Frameworks, Software Architecture, Enterprise Architecture, UI Components, Data Modeling, Database Development

    ★ 3.2 (11) · Advanced · Course · 1 - 4 Weeks

  • U

    Universidad de Palermo

    Introduction to ADHD: What It Is and How It’s Treated

    Skills you'll gain: Autism Spectrum Disorders, Clinical Psychology, Psychiatry, Mental Health Diseases and Disorders, Mental and Behavioral Health, Developmental Disabilities, Disabilities, Cognitive Behavioral Therapy, Behavioral Health, Neurology, Functional Behavior Assessment, Patient Treatment, Behavioral Management, Psychological Evaluations, Working With Children, Clinical Assessment

    ★ 4.5 (17) · Beginner · Course · 1 - 4 Weeks

  • I

    Illinois Tech

    Business Economics and Game Theory for Decision Making

    Skills you'll gain: Game Theory, Market Dynamics, Business Economics, Strategic Decision-Making, Strategic Thinking, Business Strategy, Supply And Demand, Revenue Management, Economics, Customer Analysis, Market Analysis, Competitive Analysis, Consumer Behaviour, Profit and Loss (P&L) Management, Policy Analysis

    ★ 4.5 (51) · Intermediate · Course · 1 - 3 Months

  • U

    University of California, Davis

    Beer Quality: Freshness

    Skills you'll gain: Production Process, Process Control, Chemistry, Biochemistry, Packaging and Labeling, Consumer Behaviour, Laboratory Testing, Analytical Chemistry, Analytical Testing, Experimentation

    ★ 4.8 (8) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Improving Classroom Management with Class Dojo

    Skills you'll gain: Classroom Management, Education Software and Technology, Real Time Data, Data Management, Record Keeping

    ★ 4.6 (155) · Beginner · Guided Project · Less Than 2 Hours

1…575859…124

In summary, here are 10 of our most popular consumer behavior courses

  • Applied Statistics for Data Analytics: DeepLearning.AI
  • Customer Centricity as Competitive Advantage - Jagdish Sheth: Kennesaw State University
  • Cómo inspirar y a motivar personas: University of Michigan
  • Organizational Concepts and Language: University of Illinois Urbana-Champaign
  • Management Foundations in the Hospitality Industry: University of North Texas
  • Richard Schechner's Introduction to Performance Studies : New York University
  • Robotic Path Planning and Task Execution: University of Colorado Boulder
  • ABAP RESTful Programming Model (RAP) and Extensions: Board Infinity
  • Introduction to ADHD: What It Is and How It’s Treated: Universidad de Palermo
  • Business Economics and Game Theory for Decision Making: Illinois Tech

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok