• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • K

    Kennesaw State University

    Cybersecurity and the X-Factor

    Skills you'll gain: Cyber Threat Intelligence, Human Factors (Security), Threat Management, Security Awareness, Cybersecurity, Computer Security Awareness Training, Cyber Security Strategy, Cyber Risk, Cyber Attacks, Security Management, End User Training and Support, Human Factors, Behavioral Management

    ★ 4.7 (260) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • I

    IE Business School

    Marketing Mix Implementation Capstone

    Skills you'll gain: Data-Driven Marketing, Marketing Analytics, Brand Management, Data-Driven Decision-Making, Marketing Management, Product Management, Strategic Marketing, Integrated Marketing Communications, Brand Strategy, Marketing, Product Planning, Marketing Strategies, Marketing Communications, Marketing Channel, Strategic Decision-Making, Marketing Effectiveness, Promotional Strategies, Marketing Planning, Product Strategy, Presentations

    ★ 4.6 (132) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • L

    L&T EduTech

    VLSI Chip Design and Simulation with Electric VLSI EDA Tool

    Skills you'll gain: Electronic Systems, Electronic Hardware, Electronics, Hardware Design, Electronics Engineering, Electrical and Computer Engineering, Microarchitecture, Electrical Engineering, Computer Architecture, Schematic Diagrams, Semiconductors, Electronic Components, Diagram Design, Low Voltage, Simulation and Simulation Software, Computational Logic, Verification And Validation, Software Installation

    ★ 4.5 (39) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    Universitat Autònoma de Barcelona

    Tu consultorio de Coaching en las ondas

    Skills you'll gain: Team Leadership, Conflict Management, Team Management, Employee Coaching, Change Management, Expectation Management, Constructive Feedback, Diversity and Inclusion, Organizational Change, Coaching, Teamwork, Verbal Communication Skills, Leadership, Communication Strategies, Communication, Proactivity

    ★ 4.8 (510) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
  • U

    University of Colorado Boulder

    Packaging Design for the Circular Economy

    Skills you'll gain: Packaging and Labeling, Sustainable Design, Sustainable Business, Sustainable Technologies, Sustainable Development, Environmental Laws, Waste Minimization, Sustainable Engineering, Environmental Regulations, Corporate Sustainability, Sustainable Systems, Logistics, Environmental Issue, Design, Consumer Behaviour, Innovation, Materials science

    ★ 5 (16) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • U

    University of Colorado Boulder

    Product Design for the Circular Economy

    Skills you'll gain: Sustainable Design, Sustainable Technologies, Sustainable Engineering, Sustainable Business, Strategic Leadership, Organizational Leadership, Business Leadership, Waste Minimization, Product Design, Sustainable Development, Product Lifecycle Management, Biological Engineering, Corporate Sustainability, Environment and Resource Management, Environmental Issue, Environmental Regulations, Process Analysis, Material Handling, Cost Reduction, Consumer Behaviour

    ★ 4.6 (17) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • U

    University of Illinois Urbana-Champaign

    Ethics, Culture, and Global Perspectives

    Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Cultural Sensitivity, Cultural Diversity, Brand Management, Culture, Cultural Responsiveness, Global Marketing, Branding, Brand Strategy, Corporate Sustainability, Intercultural Competence, Decision Making, Stakeholder Management, Stakeholder Engagement, Stakeholder Analysis, Case Studies

    ★ 4.7 (258) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • P

    Parsons School of Design, The New School

    Economics: Society, Markets, and [In]equality

    Skills you'll gain: Economics, Policy, and Social Studies, Socioeconomics, Sustainable Systems, Economics, Market Dynamics, Social Justice, Economic Development, Labor Relations, Sustainable Development, Social Sciences, International Relations, Business Economics, World History, Behavioral Economics, Employee Relations, Financial Policy, Innovation, Leadership, Critical Thinking, Communication

    ★ 4.7 (56) · Beginner · Course · 1 - 3 Months

    Category: Free
    Free
    Category: Credit offered
    Credit offered
  • R

    Real Madrid Graduate School Universidad Europea

    Foundations of Sports Marketing

    Skills you'll gain: Marketing Analytics, Strategic Partnership, Marketing, Key Performance Indicators (KPIs), Customer Engagement, Product Marketing, Marketing Strategy and Techniques, Return On Investment, Stakeholder Management, Branding, Digital Marketing, Brand Management, Advertising, Consumer Behaviour, Sales Process, Public Relations, Emotional Intelligence, Price Negotiation, Data Analysis, Creative Thinking

    ★ 4.9 (7) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Codio

    Software Engineering Tools and Practices

    Skills you'll gain: Jest (JavaScript Testing Framework), CI/CD, Model View Controller, User Acceptance Testing (UAT), Continuous Integration, Cucumber (Software), Postman API Platform, Ansible, Software Testing, OAuth, Web Development Tools, Behavior-Driven Development, Application Performance Management, Prometheus (Software), Authentications, Test Driven Development (TDD), Package and Software Management, Cloud API, Javascript, Software Engineering

    ★ 4 (58) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • F

    Fundação Instituto de Administração

    Introdução ao Marketing Digital

    Skills you'll gain: Digital Marketing Tools, Marketing Strategies, Strategic Marketing, Marketing, Digital Marketing, Marketing Planning, Customer Analysis, Cross-Channel Marketing, Marketing Operations, Persona Development, Target Market, Consumer Behaviour, Integrated Marketing Communications

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • G

    Goldman Sachs

    Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women

    Skills you'll gain: Marketing Effectiveness, Digital Marketing Tools, Marketing, Sales Process, Marketing Strategies, Sales Strategy, Marketing Planning, Value Propositions, Sales, Brand Strategy, Marketing Communications, Digital Marketing, Marketing Analytics, Branding, Brand Management, Business Metrics, Performance Metric, Goal Setting

    ★ 4.7 (217) · Mixed · Course · 1 - 4 Weeks

    Category: Free
    Free
    Category: Credit offered
    Credit offered
1…575859…119

In summary, here are 10 of our most popular consumer behavior courses

  • Cybersecurity and the X-Factor: Kennesaw State University
  • Marketing Mix Implementation Capstone : IE Business School
  • VLSI Chip Design and Simulation with Electric VLSI EDA Tool: L&T EduTech
  • Tu consultorio de Coaching en las ondas: Universitat Autònoma de Barcelona
  • Packaging Design for the Circular Economy: University of Colorado Boulder
  • Product Design for the Circular Economy: University of Colorado Boulder
  • Ethics, Culture, and Global Perspectives: University of Illinois Urbana-Champaign
  • Economics: Society, Markets, and [In]equality: Parsons School of Design, The New School
  • Foundations of Sports Marketing: Real Madrid Graduate School Universidad Europea
  • Software Engineering Tools and Practices: Codio

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok