• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: Preview
    Preview
    Y

    Yale University

    Digital Media for Health Outcomes, English

    Skills you'll gain: Health Promotion, Health Education, Media and Communications, Advertising Campaigns, Program Evaluation, Patient Communication, Surveys, Behavioral Health, Digital Communications, Driving engagement, Persuasive Communication, Instagram, Facebook, Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    50 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Macroeconomics: Foundations and Insights

    Skills you'll gain: Economics, Financial Policy, Economic Development, International Finance, Supply And Demand, Policy Analysis, Sustainable Development, Socioeconomics, Behavioral Economics, Accounting, Market Dynamics, Critical Thinking

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    System Dynamics

    Skills you'll gain: Systems Thinking, Simulations, Process Flow Diagrams, Systems Analysis, Complex Problem Solving, Growth Strategies, Market Dynamics, Business Modeling, Product Lifecycle Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Game Developers and Esports Organizations

    Skills you'll gain: Video Game Development, Branding, Organizational Structure, Organizational Strategy, Game Design, Competitive Analysis, Brand Management, Team Management, Entrepreneurial Finance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    210 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Toma de Decisiones

    Skills you'll gain: Game Theory, Decision Making, Strategic Decision-Making, Coordination, Behavioral Economics, Organizational Leadership, Team Oriented, Systems Thinking, Emotional Intelligence, Creative Thinking, Psychology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Cucumber BDD Made Easy + Automation Framework Design

    Skills you'll gain: Cucumber (Software), Behavior-Driven Development, Selenium (Software), Gherkin (Scripting Language), Test Automation, JUnit, Apache Maven, Test Case, Scenario Testing, Test Execution Engine, User Story, Java Programming, Maintainability

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Hôtel “De l'étoile” - a hotel in crisis?

    Skills you'll gain: Revenue Management, Competitive Analysis, Stakeholder Communications, Hospitality Management, Hotel Operations, Financial Analysis, Strategic Planning, Presentations, Case Studies, Business Planning, Brand Management, Market Analysis, Profit and Loss (P&L) Management, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    113 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Communicating Data Science Results

    Skills you'll gain: Data Ethics, Data Presentation, Data Storytelling, Data Visualization Software, Data Governance, Big Data, Technical Communication, Cloud Computing, Amazon Web Services, Information Privacy, Ethical Standards And Conduct, Scalability

    3.4
    Rating, 3.4 out of 5 stars
    ·
    142 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The Hong Kong University of Science and Technology

    Understanding China, 1700-2000: A Data Analytic Approach, Part 2

    Skills you'll gain: Social Sciences, Big Data, Sociology, Demography, Socioeconomics, Anthropology, Economics, Data Analysis, Analytics, Cultural Diversity, World History, Quantitative Research

    4.5
    Rating, 4.5 out of 5 stars
    ·
    61 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Basic Robotic Behaviors and Odometry

    Skills you'll gain: Artificial Intelligence, Embedded Software, Mechanics, Simulation and Simulation Software, Control Systems, Programming Principles, Algorithms, Linear Algebra, Python Programming

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    54 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Software Testing, Deployment, and Maintenance Strategies

    Skills you'll gain: Release Management, Application Deployment, Test Planning, CI/CD, Software Quality Assurance, Performance Testing, Software Development Life Cycle, Software Testing, Maintainability, Risk Management, Test Driven Development (TDD), Data Validation, Behavior-Driven Development, Product Lifecycle Management, Systems Analysis, Systems Thinking, Business Process Automation, Data Modeling, Process Flow Diagrams, Digital Transformation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Human Decision Making and its Biases

    Skills you'll gain: Decision Making, Critical Thinking, Analytical Skills, Behavioral Economics, Complex Problem Solving, Data Analysis, Artificial Intelligence, Emotional Intelligence, Self-Awareness, Psychology, Communication, Algorithms

    4.9
    Rating, 4.9 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to consumer behavior

market research and consumer behavior
firm level economics: consumer and producer behavior
the power of markets i: the basics of supply and demand and consumer behavior
1…575859…87

In summary, here are 10 of our most popular consumer behavior courses

  • Digital Media for Health Outcomes, English: Yale University
  • Macroeconomics: Foundations and Insights: O.P. Jindal Global University
  • System Dynamics: Fundação Instituto de Administração
  • Game Developers and Esports Organizations: University of California, Irvine
  • Toma de Decisiones : Universidad de Palermo
  • Cucumber BDD Made Easy + Automation Framework Design: Packt
  • Hôtel “De l'étoile” - a hotel in crisis? : ESSEC Business School
  • Communicating Data Science Results: University of Washington
  • Understanding China, 1700-2000: A Data Analytic Approach, Part 2: The Hong Kong University of Science and Technology
  • Basic Robotic Behaviors and Odometry : University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok