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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • U

    University of Michigan

    Model Thinking

    Skills you'll gain: Mathematical Modeling, Mathematics and Mathematical Modeling, Systems Thinking, Strategic Decision-Making, Innovation, Diversity Awareness, Social Sciences, Predictive Modeling, Data-Driven Decision-Making, Social Studies, Strategic Thinking, Decision Making, Critical Thinking, Network Analysis, Economics, Economic Development, Probability, Probability & Statistics, Market Dynamics, Coordination

    4.8 stars, 2.3K reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (2.3K) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Copenhagen Business School

    Strategy Formulation

    Skills you'll gain: Business Strategy, Business Planning, Strategic Decision-Making, Strategic Thinking, Organizational Strategy, Resource Management, Corporate Strategy, Competitive Analysis, Decision Making, Market Analysis, Global Marketing, Growth Strategies, Market Opportunities, Value Propositions, Market Dynamics

    4.5 stars, 1.5K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.5 (1.5K) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • A

    AI CERTs

    Microsoft 365 Copilot for Marketing and Campaign Automation

    Skills you'll gain: Prompt Engineering, Marketing Automation, Personalized Campaigns, Microsoft Copilot, Prompt Engineering Tools, Marketing Operations, Marketing, Campaign Planning, Data-Driven Marketing, Campaign Management, AI Enablement, Market Intelligence, Marketing Analytics, Email Marketing, AI Personalization, Predictive Analytics, Data-Driven Decision-Making, Power BI, Business, Leadership Development

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • T

    The University of Chicago

    Internet Giants: The Law and Economics of Media Platforms

    Skills you'll gain: Intellectual Property, Electronic Media, Law, Regulation, and Compliance, Information Privacy, Media and Communications, Personally Identifiable Information, Digital Assets, Digital Content, Digital Publishing, Network Infrastructure, Telecommunications, Legal Strategy, Legal Risk, Market Dynamics, Case Law, Lawsuits, Open Source Technology, Market Share, Economics, Legal Proceedings

    4.8 stars, 1.1K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (1.1K) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • S

    S.P. Jain Institute of Management and Research

    Business Intelligence & Analytics

    Skills you'll gain: Business Analytics, Business Intelligence, Analytics, Supervised Learning, Regression Analysis, Customer Analysis, Applied Machine Learning, Data Mining, Advanced Analytics, Dimensionality Reduction, Analytical Skills, Marketing Analytics, Target Market, Data-Driven Decision-Making, Classification And Regression Tree (CART), Analysis, Predictive Analytics, Business Analysis, Predictive Modeling, Data-Driven Marketing

    Beginner · Course · 1 - 3 Months

    Category: New
    New
  • P

    Pearson

    Integrated Marketing Communication

    Skills you'll gain: Integrated Marketing Communications, Marketing Communications, Promotional Strategies, Target Audience, Promotions and Campaigns, Advertising, Cross-Channel Marketing, Marketing Management, Product Promotion, Campaign Planning, Marketing, Online Advertising, Digital Advertising, Digital Media Strategy, Digital Marketing Campaigns, Target Market, Persona Development, Paid media, Public Relations, Digital Marketing

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Chegg Skills

    Audience Targeting for Digital Marketing

    Skills you'll gain: Target Audience, Contextual Advertising, Target Market, Paid media, Online Advertising, Advertising Campaigns, Digital Advertising, Marketing, Marketing Effectiveness, Campaign Planning, Campaign Management, Advertising, Driving engagement, Marketing Strategy and Techniques, Marketing Strategies, Customer Engagement, Digital Marketing, Customer Insights, Marketing Communications, Strategic Planning

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • D

    DeepLearning.AI

    Natural Language Processing with Classification and Vector Spaces

    Skills you'll gain: Natural Language Processing, Supervised Learning, Embeddings, Applied Machine Learning, Dimensionality Reduction, Text Mining, Statistical Machine Learning, Classification Algorithms, Logistic Regression, Feature Engineering, Probability & Statistics

    4.6 stars, 4.6K reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (4.6K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    Universidad de Palermo

    Administración de Empresas

    Skills you'll gain: Human Capital, Management Accounting, Human Resource Strategy, Human Resources Management and Planning, Human Resources, Branding, Cost Management, Cost Accounting, Brand Marketing, Marketing, Talent Management, Brand Management, Budget Management, Marketing Management, Business Economics, Leadership Development, Business Leadership, Organizational Strategy, Market Dynamics, Economics

    4.8 stars, 3.4K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (3.4K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Virginia

    Agile Development

    Skills you'll gain: Usability Testing, Agile Product Development, User Story, Continuous Delivery, Persona Development, Agile Software Development, Sprint Planning, Peer Review, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Product Improvement, User Interface (UI), Software Architecture, Design Thinking, Customer Analysis, Product Development, Persona (User Experience)

    4.7 stars, 4.9K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (4.9K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    Università Bocconi

    International Leadership and Organizational Behavior

    Skills you'll gain: Conflict Management, Team Motivation, Intercultural Competence, Professional Networking, Organizational Leadership, Cultural Diversity, Cultural Responsiveness, Cultural Sensitivity, Leadership and Management, Cross-Functional Team Leadership, Communication, Leadership, Team Leadership, Behavior Management, Leadership Development, Communication Strategies, Drive Engagement, Relationship Building, Team Management, Ethical Standards And Conduct

    4.8 stars, 3.5K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (3.5K) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • S

    Sage Publications

    Statistics for Politics & International Relations with SPSS

    Skills you'll gain: Statistical Reporting, Plot (Graphics), SPSS, Data Visualization, Correlation Analysis, Statistical Visualization, Descriptive Statistics, Regression Analysis, Research Reports, Report Writing, Histogram, Social Sciences, Political Sciences, Data Entry, Data Visualization Software, Scatter Plots, Statistical Inference, Data Analysis, International Relations, IBM Cloud

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
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In summary, here are 10 of our most popular market research courses

  • Model Thinking: University of Michigan
  • Strategy Formulation: Copenhagen Business School
  • Microsoft 365 Copilot for Marketing and Campaign Automation: AI CERTs
  • Internet Giants: The Law and Economics of Media Platforms: The University of Chicago
  • Business Intelligence & Analytics: S.P. Jain Institute of Management and Research
  • Integrated Marketing Communication: Pearson
  • Audience Targeting for Digital Marketing: Chegg Skills
  • Natural Language Processing with Classification and Vector Spaces: DeepLearning.AI
  • Administración de Empresas: Universidad de Palermo
  • Agile Development: University of Virginia

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Market (economics) (28)
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Digital Marketing (13)
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Plan (11)
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Modeling (9)
Social Media Marketing (9)
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