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  • Integrated Marketing Communications

Integrated Marketing Communications Courses

Integrated Marketing Communications courses can help you learn campaign strategy, audience segmentation, brand messaging, and channel integration. You can build skills in crafting compelling narratives, analyzing consumer behavior, and measuring campaign effectiveness. Many courses introduce tools like Google Analytics, Hootsuite, and Adobe Creative Suite, that support executing and evaluating marketing strategies across various platforms.

Popular Integrated Marketing Communications Courses and Certifications


  • I

    IBM

    Capstone: Integrated Sales Excellence

    Skills you'll gain: Sales Territory Management, Account Strategy, Sales Development, Sales Presentation, B2B Sales, Sales Strategy, Consultative Selling, Sales Operations, Sales, Selling Techniques, Phone Sales, Sales Prospecting, Sales Presentations, Consultative Approaches, Sales Process, Closing (Sales), Sales Pipelines, Prospecting and Qualification, Negotiation, Engineering Calculations

    Advanced · Course · 1 - 3 Months

  • C

    Coursera

    Email Strategy & Communication

    Skills you'll gain: Newsletters, Email Marketing, Email Automation, Stakeholder Communications, Stakeholder Management, Stakeholder Engagement, Campaign Management, Content Performance Analysis, Communication Planning, Marketing Automation, Strategic Communication, Marketing Communications, Personalized Campaigns, Campaign Planning, Generative AI Agents, Performance Analysis, Marketing Strategy and Techniques, Digital Marketing, Digital Advertising, Market Analysis

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Marketing Automation with AI and HubSpot: Plan to Execution

    Skills you'll gain: Lead Generation, Marketing Automation, HubSpot CRM, Prompt Engineering, Prospecting and Qualification, Email Automation, ChatGPT, Dashboard, MarTech, Marketing Analytics, Customer Relationship Management (CRM) Software, AI Integrations

    ★ 4.8 (12) · Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Agentic AI Content for Practitioners: Marketing

    Skills you'll gain: Prompt Engineering, Data-Driven Marketing, Personalized Campaigns, Prompt Engineering Tools, Prompt Patterns, Marketing Automation, Marketing Operations, AI Personalization, Marketing Effectiveness, Content Marketing, Campaign Planning, Social Media Campaigns, Content Performance Analysis, Marketing Strategies, Agentic Workflows, Marketing Analytics, Customer Relationship Management (CRM) Software, Customer Relationship Management, Data-Driven Decision-Making, Driving engagement

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of California, Irvine

    External Communications Channels

    Skills you'll gain: Corporate Communications, Media Relations, Strategic Communication, Target Audience, Public Relations, Social Media Marketing, Social Media Management, Social Media, Stakeholder Communications, Marketing Communications, Branding, Brand Strategy, Brand Management, Communication Strategies, Social Media Strategy, Stakeholder Management, Internal Communications, Corporate Sustainability, User Feedback

    ★ 4.6 (36) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Capstone Project AI Marketing Specalist

    Skills you'll gain: Content Performance Analysis, Marketing Strategies, Digital Marketing Campaigns, Marketing Automation, Campaign Management, Business Marketing, Marketing Channel, Marketing Effectiveness, Campaign Planning, Email Marketing, Social Media Marketing, Content Marketing, Social Media Strategy, Business Communication, Professional Development, Business Strategy, Analytics, Project Management, Data Analysis, Quality Assurance

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Customer Engagement and Collaboration

    Skills you'll gain: Stakeholder Communications, Customer Relationship Management (CRM) Software, Customer Analysis, Brand Awareness, HubSpot CRM, User Feedback, Customer Retention, Customer Engagement, Customer Service, Content Marketing, Marketing Analytics, Brand Marketing, Email Marketing, Social Media Marketing, Google Analytics, Digital Marketing, Performance Measurement, Search Engine Optimization, AI Enablement, Generative AI

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Effective Marketing in the Global Marketplace

    Skills you'll gain: Target Audience, Target Market, Data-Driven Marketing, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Brand Strategy, Marketing Planning, Marketing Strategies, Branding, Marketing Analytics, Brand Awareness, Data-Driven Decision-Making, Content Optimization, Customer Analysis, Market Research, Cultural Diversity, Consumer Behaviour

    ★ 4.8 (70) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Arizona

    Marketing Communications: The Customer's Journey

    Skills you'll gain: Integrated Marketing Communications, Advertising, Advertising Campaigns, Marketing Communications, Media Strategy, Paid media, Owned Media, Customer Advocacy, Journey Mapping, Branding, Cross-Channel Marketing, Digital Media Strategy, Earned Media, Search Engine Optimization, Customer Engagement, Content Development and Management, Goal Setting, Brand Awareness, Culture, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    Emory University

    Marketing Channel Governance

    Skills you'll gain: Cross-Channel Marketing, Marketing Strategies, E-Commerce, New Business Development, Coordinating, B2B Sales, Business Relationship Management, Market Dynamics, Brand Management, Strategic Partnership, Relationship Management, Coordination, Case Studies, Marketing Channel

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • N

    Northwestern University

    The Business of Social

    Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Strategy, Social Media, Business Marketing, Social Media Analytics, Marketing Effectiveness, Marketing, Performance Measurement, Performance Analysis, Performance Metric, Business Metrics, Customer Engagement, Business-To-Consumer, Driving engagement, Legal Risk, Key Performance Indicators (KPIs), Sales Enablement, Integrated Marketing Communications, A/B Testing

    ★ 4.7 (826) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Align Emails & Brand Voice

    Skills you'll gain: Email Marketing, Brand Marketing, Brand Management, Campaign Management, Branding, Brand Strategy, Brand Awareness, Stakeholder Management, Business Priorities

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
1…789…588

In summary, here are 10 of our most popular integrated marketing communications courses

  • Capstone: Integrated Sales Excellence: IBM
  • Email Strategy & Communication: Coursera
  • Marketing Automation with AI and HubSpot: Plan to Execution: Coursera
  • Agentic AI Content for Practitioners: Marketing: Coursera
  • External Communications Channels: University of California, Irvine
  • Capstone Project AI Marketing Specalist: Coursera
  • Customer Engagement and Collaboration: Coursera
  • Effective Marketing in the Global Marketplace: Coursera
  • Marketing Communications: The Customer's Journey: University of Arizona
  • Marketing Channel Governance: Emory University

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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