Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

SkillsBooster Academy
Skills you'll gain: Prompt Engineering, Business Leadership, Dashboard Creation, Strategic Leadership, Prompt Engineering Tools, Project Management, Generative AI Agents, AI powered creativity, ChatGPT, Generative AI, Email Marketing, Digital Marketing, Leadership and Management, Artificial Intelligence and Machine Learning (AI/ML), Deepseek, Artificial Intelligence, Initiative and Leadership, Responsible AI, Business, Business Operations
Beginner · Specialization · 3 - 6 Months

Macquarie University
Skills you'll gain: Business Strategy, Strategic Thinking, Business Strategies, Customer Analysis, Organizational Strategy, Strategic Marketing, Growth Strategies, Corporate Strategy, Competitive Analysis, Business Planning, Market Analysis, Strategic Decision-Making, Market Opportunities, Value Propositions, New Business Development, Organizational Effectiveness, Analysis, Innovation
Beginner · Course · 1 - 3 Months

University of Washington
Skills you'll gain: Text Mining, Social Media Analytics, Unstructured Data, Quantitative Research, Data Visualization, Statistical Analysis, Data Presentation, Data Analysis, Statistical Methods, Correlation Analysis, R (Software), Application Programming Interface (API), R Programming, Regression Analysis, Data Collection, Python Programming
Intermediate · Course · 1 - 4 Weeks

University of Virginia Darden School Foundation
Skills you'll gain: Branding, Brand Marketing, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, AI Product Strategy, Digital Advertising, Customer Insights
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Media Relations, Organizational Strategy, Marketing Management, Business Planning, Marketing, Business Management, Administration, Financial Management, Media and Communications, Public Relations, Business Strategy, Governance, Organizational Structure, Strategic Marketing, Finance, Financial Analysis, Economics
Beginner · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Product Lifecycle Management, Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Product Management, Product Strategy, New Product Development, Customer Engagement, Journey Mapping, Product Development, Experience Design, Internal Communications, Portfolio Management, Competitive Analysis, Employee Engagement, Conversion Funnel Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Target Audience, Facebook, Target Market, Advertising Campaigns, Advertising Sales, Advertising, Online Advertising, Marketing, Social Media, Customer Data Management, Digital Marketing
Advanced · Guided Project · Less Than 2 Hours

Universidad de Palermo
Skills you'll gain: Online Advertising, E-Commerce, Marketing Strategy and Techniques, Digital Marketing, Digital Advertising, Digital Brand Strategy, Business Strategy, Social Media Strategy, New Business Development, Google Ads, Advertising, Technology Strategies, Digital Transformation, Email Marketing, Social Media, Search Engine Optimization, Business Transformation, Advertising Campaigns, Social Media Campaigns
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer experience improvement, User Feedback, Customer Service, Customer experience strategy (CX), Customer Engagement, Customer Insights, Customer Analysis, Communication, Product Improvement, Continuous Improvement Process, Service Improvement, Data Collection, Surveys, Case Studies, Culture Transformation
Beginner · Course · 1 - 4 Weeks

SkillUp
Skills you'll gain: Google Ads, Data-Driven Marketing, Meta Ads Manager, Paid media, Keyword Research, Social Media Campaigns, Campaign Planning, Marketing Analytics, Marketing Effectiveness
Beginner · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Branding, Brand Marketing, Marketing Planning, Strategic Marketing, Brand Strategy, Brand Awareness, Brand Management, Social Media, Marketing, Social Media Marketing, Marketing Strategies, Persona Development, Marketing Design, Professional Development, Goal Setting, Content Creation, Market Opportunities, Value Propositions, Entrepreneurship, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Responsible AI, Culture Transformation, Innovation, Organizational Change, Design Thinking, Business Transformation, Strategic Leadership, Product Lifecycle Management, Machine Learning Methods, Global Marketing, Data Ethics, Entrepreneurship, Artificial Intelligence, Change Management, Organizational Leadership, Business Strategies, Machine Learning Algorithms, Business Modeling, Product Strategy, Strategic Planning
Build toward a degree
Intermediate · Specialization · 3 - 6 Months