Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Marketing, Marketing, Marketing Planning, Marketing Strategies, MarTech, Digital Transformation, Digital Advertising, E-Commerce, Consumer Behaviour, Product Development, Product Promotion, Innovation, Customer Engagement
Build toward a degree
Beginner · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Responsive Web Design, HTML and CSS, Web Design, Cascading Style Sheets (CSS), Bootstrap (Front-End Framework), Wireframing, User Interface (UI) Design, Browser Compatibility, Usability, Web Content Accessibility Guidelines, Mobile Development, Javascript
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: ASP.NET, .NET Framework, Responsive Web Design, HTML and CSS, C# (Programming Language), Web Applications, Web Development, Javascript and jQuery, UI Components, Application Frameworks, Bootstrap (Front-End Framework), Development Environment, Restful API, Microsoft Development Tools, React Redux, Model View Controller, Middleware
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Bootstrap (Front-End Framework), Web Applications, Web Development Tools, Microsoft Azure, Authentications, Authorization (Computing)
Intermediate · Course · 1 - 3 Months

Knowledge Accelerators
Skills you'll gain: Power BI, Data Presentation, Microsoft Excel, Dashboard, Excel Formulas, Data Modeling, Data Analysis, Data Entry, Data Synthesis, Data Storytelling, Data-Driven Decision-Making, Analytics, Data Manipulation, Business Modeling, Data Processing, Business Analysis, Data Cleansing, Data Science, Trend Analysis, Data Management
Beginner · Specialization · 3 - 6 Months

Fractal Analytics
Skills you'll gain: Vector Databases, Responsible AI, Data Strategy, Data Ethics, Data Management, Data Architecture, Data Security, Generative AI, AI Security, Generative AI Agents, Data Governance, Retrieval-Augmented Generation, Interoperability, Data Store, AI Workflows, Enterprise Architecture, AI Enablement, Metadata Management, Data Pipelines, Artificial Intelligence and Machine Learning (AI/ML)
Intermediate · Specialization · 1 - 3 Months

The State University of New York
Skills you'll gain: Web Design, Web Design and Development, WordPress, Web Language, HTML and CSS, Browser Compatibility, Web Content, Web Development, Web Analytics and SEO, Cross Platform Development, Content Management, Web Applications
Mixed · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Data Manipulation, Data Cleansing, Data Integration, Data Preprocessing, Data Import/Export, Data Collection, Data Management, Web Scraping, Data Access, R Programming, MySQL, Application Programming Interface (API)
Mixed · Course · 1 - 4 Weeks

DeepLearning.AI
Skills you'll gain: Natural Language Processing, Supervised Learning, Transfer Learning, Recurrent Neural Networks (RNNs), Markov Model, Embeddings, Text Mining, Dimensionality Reduction, Machine Learning Methods, Statistical Machine Learning, Artificial Neural Networks, Classification Algorithms, Data Preprocessing, PyTorch (Machine Learning Library), Deep Learning, Tensorflow, Feature Engineering, Applied Machine Learning, Algorithms, Keras (Neural Network Library)
Intermediate · Specialization · 3 - 6 Months

Meta
Skills you'll gain: Jest (JavaScript Testing Framework), React.js, Web Development Tools, JavaScript Frameworks, Application Programming Interface (API), Unit Testing, UI Components, Front-End Web Development, Software Design Patterns, Javascript, Context Management
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Strategy, Branding, Brand Marketing, Logo Design, Social Media, Social Media Strategy, Social Media Campaigns, Target Audience, Social Media Marketing, Style Guides, AI Personalization, Email Marketing, Data Presentation, Digital Marketing, Generative AI, Marketing Analytics, Content Creation
Intermediate · Specialization · 3 - 6 Months

Logical Operations
Skills you'll gain: Microsoft Word, Microsoft Office, Microsoft 365, Document Management, Spreadsheet Software, Productivity Software, Microsoft Windows, Business Writing, Writing and Editing, Web Content, Technical Documentation, Writing, Report Writing, Collaborative Software, Editing, Productivity, Collaboration, Computer Literacy, Business Communication, Web Content Accessibility Guidelines
Mixed · Course · 1 - 3 Months