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  • Web Analytics

Web Analytics Courses

Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Popular Web Analytics Courses and Certifications


  • C

    Coursera

    Suivre les actions des visiteurs du site Web à l'aide de Facebook Pixel

    Skills you'll gain: Marketing, Marketing Strategies, Facebook, Web Analytics, Social Media Analytics, Marketing Analytics, Social Media Marketing, Data-Driven Marketing, Customer Insights, Digital Marketing, Business Communication

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Data Analysis with SQL, Excel & Power BI

    Skills you'll gain: Data Visualization, Data Storytelling, Power BI, Dashboard, Data Presentation, Transact-SQL, SQL, Microsoft SQL Servers, Excel Formulas, Microsoft Excel, Statistical Visualization, Data Cleansing, Transaction Processing, Prompt Engineering, Data Manipulation, Data Processing, Data Analysis, Dashboard Creation, Business Intelligence, Data Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Human Resources (HR) Professionals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Responsible AI, HR Tech, ChatGPT, Human Resources Software, Human Resources Management and Planning, Human Resources, Workforce Planning, Human Resource Strategy, AI Enablement, LLM Application, AI literacy, Human Resource Management, Model Evaluation, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Augmented and Virtual Reality (AR/VR), Employee Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Microsoft

    Microsoft Business Analyst

    Skills you'll gain: Excel Formulas, Process Flow Diagrams, Microsoft Power Platform, Business Process Modeling, User Story, Business Requirements, Stakeholder Management, Data Modeling, Process Modeling, Microsoft Excel, Software Development Life Cycle, Requirements Analysis, Requirements Elicitation, Quality Management, Diagram Design, Power BI, Microsoft Visio, Stakeholder Engagement, Business Analysis, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.6K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    N

    National Taiwan University

    商管統計資料分析一 (Analytics for Business and Management (I))

    Skills you'll gain: Exploratory Data Analysis, Regression Analysis, R Programming, Statistical Analysis, Statistical Programming, R (Software), Statistical Modeling, Business Analytics, Analytics, Data Analysis, Statistics, Statistical Methods, Predictive Modeling, Statistical Inference, Data Transformation, Estimation, Statistical Hypothesis Testing, Model Evaluation

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    National Taiwan University

    商管統計資料分析二 (Analytics for Business and Management (II))

    Skills you'll gain: Regression Analysis, Statistical Modeling, Statistical Methods, Plot (Graphics), Statistical Programming, Data Visualization, R Programming, Box Plots, Statistical Visualization, R (Software), Histogram, Statistical Analysis, Case Studies, Business Analytics, Statistical Software, Predictive Modeling, Analytics, Data Analysis, Variance Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Unilever

    Unilever Supply Chain Data Analyst

    Skills you'll gain: Data Governance, Descriptive Analytics, Data Storytelling, Supply Chain, Data Presentation, Supply Chain Management, Demand Planning, Data Literacy, Presentations, Supply Chain Systems, Supply Chain Planning, Process Improvement, Data Management, Process Improvement and Optimization, Data Lakes, Supply Management, Predictive Analytics, Data Analysis, Data Visualization, Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
    ·
    690 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    N

    National Taiwan University

    商管統計資料分析三 (Analytics for Business and Management (III))

    Skills you'll gain: Logistic Regression, Sampling (Statistics), Model Evaluation, Statistical Methods, Regression Analysis, Statistical Hypothesis Testing, Statistical Modeling, Statistical Programming, Statistical Analysis, R Programming, Business Analytics, Predictive Modeling, Advanced Analytics, Estimation, Probability & Statistics, Statistical Inference

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Analysis with Python

    Skills you'll gain: Data Wrangling, Exploratory Data Analysis, Model Evaluation, Data Cleansing, Data Preprocessing, Data Manipulation, Data Analysis, Data Processing, Model Training, Scatter Plots, Statistical Analysis, Predictive Modeling, Regression Analysis, Statistical Methods, Data Transformation, Feature Engineering, Data Import/Export, Scientific Visualization, Data Visualization, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Introduction to Data Analysis using Microsoft Excel

    Skills you'll gain: Microsoft Excel, Excel Formulas, Pivot Tables And Charts, Data Analysis, Data Manipulation, Microsoft Office, Data Mining

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.8K reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Business Intelligence

    Skills you'll gain: Data Modeling, Stakeholder Engagement, Dashboard, Business Intelligence, Tableau Software, Extract, Transform, Load, Data Warehousing, Database Systems, Interactive Data Visualization, Data Visualization, Data Pipelines, Interviewing Skills, Business Process, Business Analysis, Database Design, Data Mart, Applicant Tracking Systems, Data Analysis, SQL, Stakeholder Communications

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9.3K reviews

    Advanced · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Microsoft

    Microsoft Power BI Data Analyst

    Skills you'll gain: Power BI, Dashboard Creation, Microsoft Excel, Data Visualization, Model Optimization, Advanced Analytics, Data Integrity, Data Analysis, Snowflake Schema, Statistical Visualization, Data Storage, Data Quality, Database Design, Microsoft Power Platform, Business Intelligence, Analytics, Statistical Analysis, Data Analysis Software, Business Intelligence Software, SQL

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9.5K reviews

    Beginner · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular web analytics courses

  • Suivre les actions des visiteurs du site Web à l'aide de Facebook Pixel: Coursera
  • Microsoft Data Analysis with SQL, Excel & Power BI: Microsoft
  • Generative AI for Human Resources (HR) Professionals: IBM
  • Microsoft Business Analyst: Microsoft
  • 商管統計資料分析一 (Analytics for Business and Management (I)): National Taiwan University
  • 商管統計資料分析二 (Analytics for Business and Management (II)): National Taiwan University
  • Unilever Supply Chain Data Analyst: Unilever
  • 商管統計資料分析三 (Analytics for Business and Management (III)): National Taiwan University
  • Data Analysis with Python: IBM
  • Introduction to Data Analysis using Microsoft Excel: Coursera

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