• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • U

    University of Pennsylvania

    Operations Analytics

    Skills you'll gain: Descriptive Analytics, Business Analytics, Analytics, Predictive Analytics, Operational Analysis, Predictive Modeling, Data Analysis, Operations Management, Demand Planning, Forecasting, Simulation and Simulation Software, Business Modeling, Risk Modeling, Risk Analysis, Supply Chain Planning, Decision Making, Strategic Decision-Making, Decision Tree Learning, Spreadsheet Software, Microsoft Excel

    4.7 stars, 5.1K reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (5.1K) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • N

    Novartis

    Fundamentals of Good Clinical Practice: Prep and Personnel

    Skills you'll gain: Good Clinical Practices (GCP), Institutional Review Board (IRB), Clinical Research Ethics, Clinical Research Coordination, Clinical Trials, Clinical Research, Clinical Data Management, Drug Development, Document Management

    4.8 stars, 171 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (171) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    SkillsBooster Academy

    Public Speaking with Generative AI

    Skills you'll gain: Prompt Engineering, Presentations, AI literacy, Oral Expression, Prompt Engineering Tools, Generative AI, Public Speaking, ChatGPT, Storytelling, Research, Writing, Verbal Communication Skills, Data Storytelling, Data Visualization, Concision, Target Audience, Scripting, Persuasive Communication, Business Communication, Google Docs

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • I

    IE Business School

    Marketing Mix Fundamentals

    Skills you'll gain: Product Strategy, Product Planning, Product Marketing, Marketing Communications, Product Lining, Strategic Marketing, Marketing, Marketing Management, Product Lifecycle Management, Media Planning, Go To Market Strategy, Marketing Planning, Brand Strategy, Product Promotion, Marketing Channel, Competitive Analysis, Brand Management, Integrated Marketing Communications, Promotional Strategies, Market Share

    4.6 stars, 1.1K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (1.1K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • W

    Wesleyan University

    Data Analysis and Interpretation

    Skills you'll gain: Regression Analysis, Data Storytelling, Logistic Regression, Classification And Regression Tree (CART), Statistical Hypothesis Testing, Descriptive Statistics, Data Presentation, Statistical Analysis, Statistical Software, Correlation Analysis, Exploratory Data Analysis, Data Manipulation, Decision Tree Learning, Data Visualization Software, Data Management, Statistical Machine Learning, Data Analysis, Statistical Methods, Machine Learning, Statistics

    4.4 stars, 1.4K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.4 (1.4K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • M

    Microsoft

    Microsoft Business Analyst

    Skills you'll gain: Excel Formulas, Process Flow Diagrams, Microsoft Power Platform, Business Process Modeling, User Story, Business Requirements, Stakeholder Management, Data Modeling, Process Modeling, Microsoft Excel, Software Development Life Cycle, Requirements Analysis, Requirements Elicitation, Quality Management, Diagram Design, Power BI, Microsoft Visio, Stakeholder Engagement, Business Analysis, Data Analysis

    4.6 stars, 1.6K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.6 (1.6K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job skills
    Job skills
    Status: Free trial
    Free trial
  • E

    ESSCA School of Management

    The User Journey Mapping Method for Innovation

    Skills you'll gain: Journey Mapping, Design Thinking, Innovation, User Experience, Persona (User Experience), Ideation, Experience Design, User Research, User Centered Design, Customer experience improvement, UI/UX Strategy, Customer Insights, Customer Analysis, Needs Assessment, Generative AI

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Pearson

    Consumer Behavior and B2B Marketing

    Skills you'll gain: Consumer Behaviour, Business Marketing, Business-To-Consumer, B2B Sales, Purchasing, Target Market, Marketing Psychology, Marketing, Customer Analysis, Enterprise Sales, Market Dynamics, Strategic Marketing, Culture, Target Audience, New Product Development, Social Sciences, Marketing Strategies, Decision Making, Organizational Structure, Procurement

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Glasgow

    Applied AI for Engineers and Scientists: Practitioners

    Skills you'll gain: NumPy, Generative AI, Data Preprocessing, Model Evaluation, Scikit Learn (Machine Learning Library), LLM Application, Deep Learning, Python Programming, Prompt Engineering, Feature Engineering, Operations Research, Dimensionality Reduction, Algorithms, Object Oriented Programming (OOP), Mathematical Modeling, Matplotlib, Data Structures, Unit Testing, Data Visualization, Performance Analysis

    Intermediate · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    California Institute of the Arts

    Web Design: Strategy and Information Architecture

    Skills you'll gain: Information Architecture, Persona (User Experience), UI/UX Strategy, User Experience Design, Web Design, User Interface and User Experience (UI/UX) Design, User Experience, Wireframing, User Interface (UI), User Research, UI/UX Research, Web Design and Development, User Centered Design, Design Strategies, Persona Development, Design Research, Mockups, Usability Testing, Software Development Methodologies, Target Audience

    4.8 stars, 1.3K reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (1.3K) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of London

    Business and Marketing Strategies

    Skills you'll gain: Operations Management, Operations, Process Design, Operational Excellence, Business Operations, Consumer Behaviour, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Marketing, Social Sciences, International Relations, Culture, Data-Driven Marketing, Business Management, Business, Sustainable Business

    4.6 stars, 579 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (579) · Beginner · Specialization · 3 - 6 Months

    Category: Job skills
    Job skills
    Status: Free trial
    Free trial
  • U

    University of London

    Authentic Communication With Confidence And Impact

    Skills you'll gain: Oral Expression, Storytelling, Persuasive Communication, Empathy, Rapport Building, Drive Engagement, Emotional Intelligence, Communication Strategies, Personal Attributes, Public Speaking, Communication, Relationship Building, Interpersonal Communications, Verbal Communication Skills, Target Audience, Workplace inclusivity, Non-Verbal Communication, Self-Awareness, Executive Presence, Active Listening

    4.7 stars, 1.3K reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (1.3K) · Beginner · Specialization · 1 - 3 Months

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
1…747576…469

In summary, here are 10 of our most popular market research courses

  • Operations Analytics: University of Pennsylvania
  • Fundamentals of Good Clinical Practice: Prep and Personnel: Novartis
  • Public Speaking with Generative AI: SkillsBooster Academy
  • Marketing Mix Fundamentals: IE Business School
  • Data Analysis and Interpretation: Wesleyan University
  • Microsoft Business Analyst: Microsoft
  • The User Journey Mapping Method for Innovation: ESSCA School of Management
  • Consumer Behavior and B2B Marketing: Pearson
  • Applied AI for Engineers and Scientists: Practitioners: University of Glasgow
  • Web Design: Strategy and Information Architecture: California Institute of the Arts

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok