Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Toronto
Skills you'll gain: Data Ethics, Data Collection, Quantitative Research, Qualitative Research, Data Analysis, Statistical Analysis, Analytical Skills, Statistical Methods, Regression Analysis, Research, Focus Group, Correlation Analysis, Diversity and Inclusion, Surveys, Business Analytics, Stakeholder Analysis, Probability, Stakeholder Engagement
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Minitab, Data Analysis, Statistical Hypothesis Testing, Regression Analysis, Descriptive Statistics, Statistical Analysis, Predictive Modeling, Analytics, Predictive Analytics, Data-Driven Decision-Making, Exploratory Data Analysis, Statistical Methods, Statistical Inference
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Instagram, Facebook, Brand Awareness, Marketing Effectiveness, Content Marketing, Marketing, Marketing Analytics, Drive Engagement, Business
Beginner · Guided Project · Less Than 2 Hours
Macquarie University
Skills you'll gain: Dashboard, Microsoft Excel, Excel Formulas, Spreadsheet Software, Data Analysis Expressions (DAX), Data Cleansing, Business Intelligence Software, Data Validation, Financial Modeling, Data Visualization, Loans, Depreciation, Automation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Dashboard, Web Scraping, Data Analysis, Data Presentation, Real Time Data, Data Visualization Software, Graphing, Pandas (Python Package), Data Science, Data Wrangling, Jupyter, Python Programming, Data Collection
Intermediate · Course · 1 - 4 Weeks

Copenhagen Business School
Skills you'll gain: Business Strategy, Business Planning, Strategic Decision-Making, Strategic Thinking, Organizational Strategy, Resource Management, Competitive Analysis, Strategic Leadership, Strategic Planning, Market Analysis, Global Marketing, Market Opportunities, Value Propositions, Market Dynamics
Mixed · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Magnetic Resonance Imaging, Neurology, Medical Imaging, Diagnostic Radiology, Anatomy, Image Analysis, Data Analysis, X-Ray Computed Tomography, Correlation Analysis, Data Manipulation, Radiology, Analytical Skills, Experimentation, Research Design, Statistical Analysis, Biomedical Technology, Advanced Analytics, Network Analysis, R Programming, Statistics
Intermediate · Specialization · 3 - 6 Months

Erasmus University Rotterdam
Skills you'll gain: Econometrics, Time Series Analysis and Forecasting, Regression Analysis, Data Analysis, Statistical Analysis, Quantitative Research, Statistical Modeling, Statistics, Case Studies, Forecasting, Probability, Linear Algebra, Peer Review
Mixed · Course · 1 - 3 Months

Skills you'll gain: Regression Analysis, Statistical Hypothesis Testing, Data Analysis, Advanced Analytics, Statistical Analysis, Correlation Analysis, Analytical Skills, Business Analytics, Supervised Learning, Statistical Modeling, Scikit Learn (Machine Learning Library), Variance Analysis, Predictive Modeling, Probability & Statistics, Exploratory Data Analysis, Machine Learning, Python Programming
Advanced · Course · 1 - 3 Months

Skills you'll gain: Retail Management, Retail Store Operations, Merchandising, Revenue Management, Customer Analysis, Market Intelligence, Business Strategies, Competitive Analysis, Business Management, Organizational Strategy, Consumer Behaviour, Inventory Management System, Market Analysis, Case Studies, Market Share, Strategic Decision-Making, Sustainable Business, Intellectual Property, Financial Analysis, Geographic Information Systems
Beginner · Specialization · 1 - 3 Months

University of Michigan
Skills you'll gain: UI/UX Research, Surveys, Qualitative Research, Usability Testing, User Experience Design, User Research, User Experience, User Story, Prototyping, Wireframing, User Centered Design, Survey Creation, Sampling (Statistics), Design Research, Interaction Design, Ideation, A/B Testing, Conceptual Design, Web Analytics, Usability
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Content Performance Analysis, Drive Engagement, Content Strategy, Web Analytics, Social Media Content, Customer Engagement, Content Creation, Strategic Communication, Branding, Marketing Analytics, Media Strategy, Social Media Strategy, Social Media, Marketing Channel, Video Production, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours