• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • A

    Arizona State University

    Creatividad, diseño e innovación: Técnicas y herramientas

    Skills you'll gain: Design Research, Innovation, Creativity, Design Thinking, Creative Thinking, Stakeholder Analysis, Design, Brainstorming, Creative Problem-Solving, Ideation, Peer Review, Design Strategies, Aesthetics, Case Studies, User Experience Design, Customer experience improvement, New Product Development, Business Modeling, Sustainable Design, Consumer Behaviour

    ★ 4.7 (4.2K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of Illinois Urbana-Champaign

    e-Learning Ecologies: Innovative Approaches to Teaching and Learning for the Digital Age

    Skills you'll gain: Differentiated Instruction, Digital pedagogy, Collaborative Software, Education Software and Technology, digital literacy, Emerging Technologies, Innovation, Digital Communications

    ★ 4.8 (1.6K) · Mixed · Course · 1 - 4 Weeks

  • U

    Universidad Nacional Autónoma de México

    Claves para la igualdad de género

    Skills you'll gain: Social Justice, Diversity Awareness, Culture, Socioeconomics, Health Equity, Cultural Diversity, Diversity Training, Social Sciences, Diversity Equity and Inclusion Initiatives, Sociology, Advocacy, Social Work, Cultural Sensitivity, Community Development, Family Law, Community and Social Work, Ethical Standards And Conduct, Public Policies

    ★ 4.8 (1K) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Pennsylvania

    Business Foundations

    Skills you'll gain: Financial Statements, Operations Management, Customer Analysis, Operations, Operational Efficiency, Financial Statement Analysis, Operational Excellence, Return On Investment, Accrual Accounting, Human Capital, Process Improvement and Optimization, Process Analysis, Branding, Marketing, People Management, Capital Budgeting, Finance, Peer Review, Project Design, Corporate Finance

    ★ 4.7 (27K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • P

    Pearson

    Monopolistic Competition & Oligopoly

    Skills you'll gain: Game Theory, Advertising, Market Dynamics, Marketing, Business Strategy, Competitive Analysis, Business Economics, Strategic Thinking, Consumer Behaviour, Market Analysis, Supply And Demand, Branding, Economics, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
  • U

    Universidad de Chile

    América Latina en los cambios internacionales: amenazas y oportunidades.

    Skills you'll gain: International Relations, Diplomacy, World History, Social Sciences, Social Studies, Political Sciences, Economics, Policy, and Social Studies, Socioeconomics, Public Policies, Cultural Diversity, Strategic Partnership, Economic Development, Governance, Human Development

    ★ 4.5 (1.4K) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • T

    The University of Hong Kong

    Making Sense of the News: News Literacy Lessons for Digital Citizens

    Skills you'll gain: Journalism, digital literacy, Media and Communications, Research, Digital Communications, Ethical Standards And Conduct

    ★ 4.8 (238) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • P

    Pearson

    The Real Economy

    Skills you'll gain: Financial Systems, Economic Development, Economics, Financial Market, Banking, Loans, Public Policies, Finance, Human Capital, Growth Strategies, Fiscal Management, Supply And Demand, Innovation

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
  • L

    Lund University

    European Business Law

    Skills you'll gain: Intellectual Property, Legal Strategy, Legal Writing, Labor Law, Arbitration, Tax Compliance, Environmental Regulations, Environmental Laws, Case Law, Legal Research, Regulation and Legal Compliance, Labor Relations, Labor Compliance, Tax Laws, Mediation, Law, Regulation, and Compliance, International Relations, Court Systems, Compliance Management, Regulatory Compliance

    ★ 4.8 (1.9K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • S

    Sciences Po

    International migrations: a global issue

    Skills you'll gain: International Relations, Immigration Law, European History, Cultural Diversity, Social Sciences, Demography, Environmental Issue, Sociology, Political Sciences, Policy Analysis, Research, and Development, Governance, Public Policies, Economics

    ★ 4.7 (564) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • T

    The University of Sydney

    Information & Digital Literacy for University Success

    Skills you'll gain: Critical Thinking, digital literacy, Information Management, Digital Communications, Personal Integrity, Data Sharing, Professionalism, Data Ethics, Organizational Skills, Ethical Standards And Conduct, Identity and Access Management

    ★ 4.9 (4.8K) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of California, Irvine

    Emerging Trends & Technologies in the Virtual K-12 Classroom

    Skills you'll gain: Education Software and Technology, Learning Management Systems, Collaborative Software, Digital pedagogy, Teaching, Augmented Reality, Game Design, Virtual Environment, Emerging Technologies, Technology Strategies, Information Privacy, Personally Identifiable Information, Content Management, Social Media

    ★ 4.6 (670) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…878889…591

In summary, here are 10 of our most popular social media marketing courses

  • Creatividad, diseño e innovación: Técnicas y herramientas: Arizona State University
  • e-Learning Ecologies: Innovative Approaches to Teaching and Learning for the Digital Age: University of Illinois Urbana-Champaign
  • Claves para la igualdad de género: Universidad Nacional Autónoma de México
  • Business Foundations: University of Pennsylvania
  • Monopolistic Competition & Oligopoly: Pearson
  • América Latina en los cambios internacionales: amenazas y oportunidades.: Universidad de Chile
  • Making Sense of the News: News Literacy Lessons for Digital Citizens: The University of Hong Kong
  • The Real Economy: Pearson
  • European Business Law: Lund University
  • International migrations: a global issue: Sciences Po

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok