Copywriting courses can help you learn persuasive writing techniques, audience analysis, brand voice development, and SEO strategies. You can build skills in crafting compelling headlines, structuring engaging content, and optimizing text for digital platforms. Many courses introduce tools like Google Analytics for tracking engagement, Grammarly for editing, and various content management systems to streamline your writing process.

Skills you'll gain: Prompt Engineering, Marketing Design, Generative AI, A/B Testing, Marketing Materials, Advertising, Marketing, ChatGPT, Content Creation, Marketing Strategies, Marketing Analytics, Customer Insights, Social Media Content, OpenAI
Beginner · Guided Project · Less Than 2 Hours

Rice University
Skills you'll gain: Engineering Documentation, Concision, Electronic Media, Report Writing, Writing, Technical Documentation, Editing, Teamwork, Professionalism, Communication, Planning, Communication Strategies
Beginner · Course · 1 - 3 Months

Wesleyan University
Skills you'll gain: Journals
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Search Engine Marketing, Digital Marketing, Content Marketing, Web Analytics and SEO, Search Engine Optimization, Content Strategy, Marketing Planning, Marketing Strategy and Techniques, Social Media Marketing, Driving engagement, Social Media Strategy, Cross-Channel Marketing, Social Media, Marketing Automation, Campaign Management, Customer experience strategy (CX), User Experience, Brand Management, Customer Relationship Management (CRM) Software, AI Personalization
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Lesson Planning, Peer Review, Editing, Student-Centred Learning, Teaching, Writing, Syllabus Development, Student Engagement, Writing and Editing, Instructional Strategies, Literacy, Developing Training Materials, Storytelling, Empowerment, Differentiated Instruction, Course Development, Mentorship, Language Competency, Creativity, Critical Thinking
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Web Analytics, Search Engine Optimization, Web Design, Retail Management, Order Management, Promotional Strategies, E-Commerce, Content Management, Marketing Strategies, Blogs, Customer Relationship Management (CRM) Software, Business Management, No-Code Development, Dashboard, Email Marketing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Web Analytics, Supplier Management, E-Commerce, WordPress, No-Code Development, Search Engine Optimization, Blogs, Web Design, Content Management Systems, Shipping and Receiving
Beginner · Course · 1 - 3 Months

LearnKartS
Skills you'll gain: Web Analytics and SEO, Web Analytics, Supplier Management, E-Commerce, WordPress, Search Engine Optimization, No-Code Development, Web Design, Retail Management, Blogs, Order Management, Promotional Strategies, Content Management Systems, Web Design and Development, Web Development, Content Management, Web Content, Marketing Strategies, Web Frameworks, Web Development Tools
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, Generative AI, Google Gemini, Marketing Strategy and Techniques, Blogs, Digital Marketing, Content Marketing, Content Creation, Web Content, Semantic Web, Keyword Research, Content Strategy, Growth Strategies, Artificial Intelligence, Web Analytics, Competitive Analysis, Performance Measurement
Intermediate · Specialization · 1 - 3 Months

LearnKartS
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Performance Analysis, Web Analytics, Google Analytics, Digital Marketing, Content Strategy, User Experience, Competitive Analysis, Performance Tuning
Beginner · Course · 1 - 3 Months

Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Keyword Research, Digital Marketing, Marketing Effectiveness, Advertising, Brand Strategy, Market Analysis, Goal Setting
Mixed · Course · 1 - 4 Weeks

Universidad Austral
Skills you'll gain: Digital Marketing, Customer Relationship Management, Social Media Marketing, Marketing Analytics, Marketing Strategies, Web Analytics, Digital Advertising, Marketing, Sales Process, Business Analytics, Search Engine Marketing, Media Strategy, Email Marketing, Search Engine Optimization, Content Performance Analysis, Analytics, Target Audience, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks