• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Digital Analytics

Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.


Popular Digital Analytics Courses and Certifications


  • C

    Coursera

    Small Business Marketing Using YouTube

    Skills you'll gain: Marketing Analytics, Video Production, Social Media Marketing, Marketing Strategies, Marketing Channel, Customer Engagement, Gmail, Target Audience, Content Creation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Creo Incubator

    Strength Based Success for Leaders

    Skills you'll gain: Emotional Intelligence, Time Management, Professional Networking, Compassion, Empathy & Emotional Intelligence, Rapport Building, Goal Setting, Leadership Development, Resilience, Influencing, Leadership, Mindfulness, Communication, Strategic Communication, digital literacy, Strategic Leadership, Interpersonal Communications, Entrepreneurship, Initiative and Leadership, Ethical Standards And Conduct

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Marketing Mix Implementation

    Skills you'll gain: Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Integrated Marketing Communications, Brand Strategy, Advertising, Marketing, Marketing Budgets, Strategic Decision-Making, Brand Management, Brand Marketing, Product Management, Price Negotiation, Marketing Strategies, Retail Management, Marketing Channel, Product Strategy, Revenue Management, Merchandising, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Power BI Essentials: Data Transformation & Modeling with DAX

    Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Business Intelligence, Data-Driven Decision-Making, Data Modeling, Database Design, Microsoft Power Platform, Snowflake Schema, Data Transformation, Extract, Transform, Load, Data Storytelling, Data Strategy, Data Integration, Data Cleansing, Process Improvement and Optimization, Data Analysis, Data Management, Data Governance, Data Quality, Relationship Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Procurement & Sourcing Operations

    Skills you'll gain: Request for Proposal, Request For Quotation (RFQ), Strategic Sourcing, Document Management, Supplier Management, Purchasing, Procurement, Business Writing, Cost Benefit Analysis, Vendor Management, Business Communication, Market Research, Cost Management, Risk Analysis, Spreadsheet Software, Financial Analysis, Workflow Management, Data-Driven Decision-Making, Contract Compliance, Data Analysis

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Event Marketing Design in Canva

    Skills you'll gain: Event Marketing, Marketing Design, Canva (Software), Marketing Materials, A/B Testing, Promotional Materials, Event Management, Logo Design, Email Marketing, Cross-Channel Marketing, Social Media Campaigns, Branding, Drive Engagement, Experience Design, Graphic and Visual Design, Typography, Design Elements And Principles, Color Theory

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    ChatGPT for Work & Career Productivity

    Skills you'll gain: ChatGPT, Market Research, Presentations, Business Correspondence, Risk Analysis, Business Writing, Productivity, Taking Meeting Minutes, Technical Writing, Content Creation, Administrative Support, Time Management, Organizational Skills, Excel Formulas

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Introduction to Back-End Development

    Skills you'll gain: Bootstrap (Front-End Framework), HTML and CSS, User Interface (UI), Front-End Web Development, Responsive Web Design, JavaScript Frameworks, Web Design, Web Development, Web Applications, Hypertext Markup Language (HTML), Full-Stack Web Development, Cascading Style Sheets (CSS), Back-End Web Development, React.js

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.7K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Advanced Development, Python, and Deployment

    Skills you'll gain: Search Engine Optimization, Application Deployment, Cloud Hosting, Program Development, Object Oriented Programming (OOP), Servers, Web Servers

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tableau Learning Partner

    Tableau Business Intelligence Analyst

    Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Requirements Elicitation, Data Presentation, Data Governance, Data Ethics, Tableau Software, Business Analysis, Data Literacy, Data Visualization, Data Preprocessing, Data Warehousing, Data Visualization Software, Business Metrics, Dashboard, Extract, Transform, Load, Data Analysis, Spatial Data Analysis, Interactive Data Visualization, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    CertNexus

    Internet of Things (IoT) Practitioner (Exam ITP-110)

    Skills you'll gain: Internet Of Things, PIC Microcontrollers, Cybersecurity, Wireless Networks, Information Systems Security, Information Privacy, Field-Programmable Gate Array (FPGA), Safety and Security, Cloud Services, Software Development, Power Electronics, Microarchitecture, Software Development Life Cycle, Basic Electrical Systems, Systems Development Life Cycle, Restful API, Electrical Wiring, Electrical Equipment, Electric Power Systems, Electrical Power

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Logs: Fix LLM Hallucinations

    Skills you'll gain: Technical Communication, LLM Application, Debugging, Anomaly Detection, Root Cause Analysis, Pandas (Python Package), Business Metrics, Data Analysis Expressions (DAX), Data Analysis, Analysis, Data Processing, Data Manipulation, Performance Metric, Generative AI, Customer Retention, Artificial Intelligence

    Intermediate · Course · 1 - 4 Weeks

Searches related to digital analytics

digital marketing analytics
master the basics of digital analytics training
digital marketing analytics in practice
digital marketing analytics in theory
digital marketing operations & analytics
advanced tools for digital marketing analytics
roi-driven digital marketing analytics
data analytics for digital transformation
1…919293…511

In summary, here are 10 of our most popular digital analytics courses

  • Small Business Marketing Using YouTube: Coursera
  • Strength Based Success for Leaders: Creo Incubator
  • Marketing Mix Implementation: IE Business School
  • Power BI Essentials: Data Transformation & Modeling with DAX: Edureka
  • Procurement & Sourcing Operations: Coursera
  • Event Marketing Design in Canva: Coursera
  • ChatGPT for Work & Career Productivity: LearnKartS
  • Introduction to Back-End Development: Meta
  • Advanced Development, Python, and Deployment: Packt
  • Tableau Business Intelligence Analyst: Tableau Learning Partner

Skills you can learn in Business Essentials

Analytics (37)
Presentation (33)
Modeling (29)
Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
Speech (18)
Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok