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  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.


Popular Marketing Automation Courses and Certifications


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    Macquarie University

    Validate New Ideas for Startups

    Skills you'll gain: Value Propositions, Market Research, Entrepreneurship, User Research, Customer Insights, New Product Development, Competitive Analysis, Data-Driven Decision-Making, Fundraising and Crowdsourcing, Presentations, Business Modeling, Innovation, Business Development, Strategic Partnership, Professional Networking

    Beginner · Course · 1 - 3 Months

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    Coursera

    RFIs: Streamline Supplier Selection

    Skills you'll gain: Request for Proposal, Strategic Sourcing, Request For Quotation (RFQ), Supplier Management, Supplier Performance Management, Supplier Relationship Management, Procurement, Market Intelligence, Vendor Relationship Management, Market Research, Competitive Intelligence, Data-Driven Decision-Making, Analysis, Decision Making

    Beginner · Course · 1 - 4 Weeks

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    Microsoft

    Microsoft Sales Toolkit with Generative AI

    Skills you'll gain: Prompt Engineering, AI Personalization, Microsoft Copilot, Sales Process, Customer Engagement, Customer experience improvement, Customer Retention, Selling Techniques, Customer Relationship Management, Workflow Management, Sales Presentations, Data Security, Verbal Communication Skills, Product Knowledge, Sales Strategy, Sales Prospecting, Sales, Customer Insights, Data Ethics, General Sales Practices

    Advanced · Professional Certificate · 3 - 6 Months

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    Edureka

    Mastering Claude AI: Prompting, APIs, RAG, and MCP

    Skills you'll gain: Retrieval-Augmented Generation, Model Context Protocol, Agentic Workflows, Prompt Engineering, Anthropic Claude, AI Orchestration, Application Programming Interface (API), Prompt Patterns, Restful API, Prompt Engineering Tools, LLM Application, JSON, Generative AI Agents, Tool Calling, Generative AI, Artificial Intelligence, Agentic systems, Automation, Scalability, Servers

    Intermediate · Specialization · 1 - 3 Months

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    Macquarie University

    Excel Fundamentals for Data Analysis

    Skills you'll gain: Excel Formulas, Microsoft Excel, Data Cleansing, Data Manipulation, Data Preprocessing, Spreadsheet Software, Data Transformation, Data Validation, Data Analysis, Pivot Tables And Charts, Automation

    4.8
    Rating, 4.8 out of 5 stars
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    4.3K reviews

    Intermediate · Course · 1 - 3 Months

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    IBM

    Hands-on Introduction to Linux Commands and Shell Scripting

    Skills you'll gain: Linux Commands, Bash (Scripting Language), Shell Script, File Management, Linux, File Systems, Unix Commands, Scripting, Command-Line Interface, Ubuntu, Linux Administration, Unix, Operating Systems, Network Protocols, OS Process Management, Automation, Software Installation

    4.6
    Rating, 4.6 out of 5 stars
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    1.7K reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Automate Reports and Dashboards with AI

    Skills you'll gain: Data Visualization, Interactive Data Visualization, Project Risk Management, Performance Reporting, Risk Analysis, Data-Driven Decision-Making, Project Management Software, Project Performance, Project Portfolio Management

    Beginner · Course · 1 - 4 Weeks

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    Universidad de Palermo

    Tecnologías de la Información

    Skills you'll gain: Artificial Intelligence, IT Infrastructure, Technology Solutions, Emerging Technologies, Robotics, Robotic Process Automation, Cyber Governance, Digital Communications, Digital Transformation, Social Impact

    Beginner · Course · 1 - 4 Weeks

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    Creo Incubator

    La boîte à outils de l'entrepreneuriat

    Skills you'll gain: Go To Market Strategy, Growth Strategies, Market Analysis, Entrepreneurship, Customer Analysis, Entrepreneurial Finance, Target Market, Product Marketing, Data-Driven Decision-Making, Financial Statements, Ideation, Lean Methodologies, Adaptability, Innovation, Fundraising, Mergers & Acquisitions, Finance, Marketing Channel, Project Finance, Critical Thinking and Problem Solving

    Beginner · Specialization · 3 - 6 Months

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    University of Colorado Boulder

    Excel/VBA for Creative Problem Solving, Part 1

    Skills you'll gain: Excel Macros, Programming Principles, Visual Basic (Programming Language), Computer Programming, Spreadsheet Software, Problem Solving, Automation, Algorithms, Debugging, Data Management, Data Cleansing

    4.8
    Rating, 4.8 out of 5 stars
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    4.3K reviews

    Beginner · Course · 1 - 3 Months

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    CertNexus

    AIBIZ (Exam AIZ-210)

    Skills you'll gain: Artificial Intelligence, AI Enablement, AI Product Strategy, Artificial Intelligence and Machine Learning (AI/ML), Business Requirements, Responsible AI, AI Security, Data Ethics, Process Improvement, Process Improvement and Optimization, Environmental Social And Corporate Governance (ESG), Cloud Computing, Process Optimization, User Experience, Customer Service, Big Data, Data Security, Operational Efficiency, Marketing, Data Quality

    Mixed · Course · 1 - 4 Weeks

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    D

    DeepLearning.AI

    AI Python for Beginners

    Skills you'll gain: Large Language Modeling, Prompt Engineering, Artificial Intelligence, Jupyter, Python Programming, Data Analysis, AI Enablement, Application Development, Scripting, Programming Principles, Automation, Application Programming Interface (API), Debugging, Data Structures

    4.8
    Rating, 4.8 out of 5 stars
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    225 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing automation courses

  • Validate New Ideas for Startups: Macquarie University
  • RFIs: Streamline Supplier Selection: Coursera
  • Microsoft Sales Toolkit with Generative AI: Microsoft
  • Mastering Claude AI: Prompting, APIs, RAG, and MCP: Edureka
  • Excel Fundamentals for Data Analysis: Macquarie University
  • Hands-on Introduction to Linux Commands and Shell Scripting: IBM
  • Automate Reports and Dashboards with AI: Coursera
  • Tecnologías de la Información: Universidad de Palermo
  • La boîte à outils de l'entrepreneuriat: Creo Incubator
  • Excel/VBA for Creative Problem Solving, Part 1: University of Colorado Boulder

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