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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • B

    Board Infinity

    Building Agile Brand Ecosystems: Data, Culture & Growth

    Skills you'll gain: Dashboard, Brand Management, Brand Strategy, Branding, Analytics, Governance, Strategic Marketing, Brand Awareness, Performance Measurement, Brand Loyalty, Digital Brand Strategy, Agile Methodology, Marketing Strategies, Data-Driven Marketing, Intercultural Competence, Culture Transformation, Sustainable Business, Experience Design, Customer experience improvement, Corporate Sustainability

    Advanced · Course · 1 - 4 Weeks

  • B

    Board Infinity

    Reimagining Brand Strategy for the Digital Age

    Skills you'll gain: Digital Brand Strategy, Driving engagement, Competitive Analysis, Brand Strategy, Experience Design, Brand Management, Customer experience strategy (CX), Brand Awareness, Branding, Digital Marketing, Storytelling, Customer Engagement, Cross-Channel Marketing, Digital Analysis, Digital Media Strategy, Journey Mapping, Market Opportunities, Data-Driven Marketing, Customer Insights, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Fundamentals of Quantitative Modeling

    Skills you'll gain: Business Modeling, Mathematical Modeling, Regression Analysis, Statistical Modeling, Risk Analysis, Data Modeling, Business Analysis, Predictive Modeling, Forecasting, Predictive Analytics, Statistical Methods, Simulation and Simulation Software, Probability, Model Optimization, Logistic Regression, Probability Distribution, Vocabulary

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9.4K reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Fundamentos Empresariales

    Skills you'll gain: Operations Management, Balance Sheet, Process Analysis, Operations, Operational Efficiency, Operational Excellence, Financial Statement Analysis, Process Improvement, Financial Statements, Customer Analysis, Financial Accounting, Capital Budgeting, Branding, Financial Modeling, Financial Analysis, Brand Strategy, Marketing, Analysis, Case Studies, Business Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    446 reviews

    Beginner · Specialization · 3 - 6 Months

  • M

    Minnesota State University, Mankato

    Operating and Growing Your Brand

    Skills you'll gain: Brand Strategy, Brand Marketing, Brand Management, Branding, Brand Awareness, Brand Loyalty, Business Planning, Strategic Marketing, Integrated Marketing Communications, Organizational Strategy, Growth Strategies, Marketing Strategies, Cross-Channel Marketing, Communication Planning, Marketing Planning, Strategic Communication, Marketing, Team Management, Marketing Strategy and Techniques, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Master Microsoft Office 365 and Power Platform

    Skills you'll gain: Microsoft Copilot, Microsoft Power Platform, Prompt Engineering, Microsoft Power Automate/Flow, Power BI, Microsoft 365, Multimedia, Microsoft PowerPoint, Dashboard, Microsoft Word, Microsoft Excel, Spreadsheet Software, No-Code Development, Power Platform Architecture & Technical Design, Data Visualization, Collaborative Software, Microsoft Office, Data Integration, Presentations, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • M

    Meta

    Meta Community Management

    Skills you'll gain: Drive Engagement, Discussion Facilitation, Content Performance Analysis, Social Media Content, Conflict Management, Content Creation, Social Media Analytics, Driving engagement, Content Development and Management, Content Marketing, Mediation, Content Strategy, Diversity Awareness, Loyalty Programs, Content Optimization, Cross-Channel Marketing, Responsible AI, AI Personalization, Brand Loyalty, Data Analysis

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Creative Content Creation Toolkit

    Skills you'll gain: Canva (Software), Social Media Content, Social Media Campaigns, Content Creation, Visual Design, Social Media Marketing, Generative AI, Video Production, Content Marketing, Graphic Design, Video Editing, ChatGPT, Marketing Design, AI Workflows, Prompt Engineering, Content Strategy, Animations, Storytelling, Branding, Responsible AI

    4.4
    Rating, 4.4 out of 5 stars
    ·
    391 reviews

    Intermediate · Specialization · 3 - 6 Months

  • I

    IBM

    Data Science Methodology

    Skills you'll gain: Data Cleansing, Data Manipulation, Jupyter, Data Preprocessing, Business Analytics, Business Analysis, Model Deployment, Model Evaluation, Data Modeling, Data Processing, Business Research, Data Science, Analysis, Data Collection, Analytical Skills, Data Quality, Data Analysis, Software Development Methodologies, Model Training, Data Mining

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21K reviews

    Beginner · Course · 1 - 4 Weeks

  • Q

    Queen Mary University of London

    Market Research

    Skills you'll gain: Qualitative Research, Proposal Development, Market Research, Research Reports, Data Collection, Research Design, Surveys, Research Methodologies, Analytics, Proposal Writing, Data Analysis, Digital Brand Strategy, Statistical Hypothesis Testing, Survey Creation, Digital Analysis, Statistical Analysis, Correlation Analysis, Business Research, Report Writing, Science and Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    959 reviews

    Beginner · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Master LinkedIn for Career & Networking

    Skills you'll gain: LinkedIn, Professional Networking, Blogs, Content Creation, Social Media Content, Drive Engagement, Professional Development, Driving engagement, Social Media, Content Marketing, Web Presence, Business Marketing, Customer Engagement, Social Media Marketing, Brand Awareness, Content Management, Digital Marketing Tools, Relationship Building, Thought Leadership, Brand Marketing

    Mixed · Course · 1 - 4 Weeks

  • M

    Meta

    Meta Android Developer

    Skills you'll gain: React Native, Android Studio, Restful API, Version Control, User Research, UI/UX Research, Usability Testing, Jest (JavaScript Testing Framework), Git (Version Control System), Data Structures, Kotlin, Unix Commands, Android Jetpack, Android Development, Persona (User Experience), GitHub, Interaction Design, React.js, Code Reusability, Javascript

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9.2K reviews

    Beginner · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Building Agile Brand Ecosystems: Data, Culture & Growth: Board Infinity
  • Reimagining Brand Strategy for the Digital Age: Board Infinity
  • Fundamentals of Quantitative Modeling: University of Pennsylvania
  • Fundamentos Empresariales: University of Pennsylvania
  • Operating and Growing Your Brand: Minnesota State University, Mankato
  • Master Microsoft Office 365 and Power Platform: Microsoft
  • Meta Community Management: Meta
  • Creative Content Creation Toolkit: Coursera
  • Data Science Methodology: IBM
  • Market Research: Queen Mary University of London

Skills you can learn in Marketing

Market (economics) (28)
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Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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