Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Virginia Darden School Foundation
Skills you'll gain: Design Thinking, Customer experience strategy (CX), Marketing Strategy and Techniques, Business Marketing, Customer Relationship Management, Marketing Analytics, Business Strategy, Change Management, Competitive Intelligence, Responsible AI, Generative AI, Information Privacy, Digital Transformation, Artificial Intelligence, Business Ethics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Apache Hadoop, Apache Hive, Big Data, Database Design, Data Processing, Distributed Computing, Scalability, Data Pipelines, Extract, Transform, Load, Data Warehousing, Query Languages, Data Cleansing, Data Transformation, Data Management, Analytics
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard, Web Scraping, Data Analysis, Data Presentation, Real Time Data, Data Visualization Software, Graphing, Pandas (Python Package), Data Science, Data Wrangling, Jupyter, Python Programming, Data Collection
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Machine Learning Algorithms, Big Data, Internet Of Things, Product Development, Real-Time Operating Systems, Embedded Software, Embedded Systems, File Systems, New Product Development, Data Analysis, Debugging, Machine Learning, Model Based Systems Engineering, Data Processing, Electronic Systems, General Networking, Computer Engineering, Wireless Networks, Information Systems Security, Application Security
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Web Analytics, Supplier Management, E-Commerce, WordPress, No-Code Development, Search Engine Optimization, Blogs, Web Design, Content Management Systems, Shipping and Receiving
Beginner · Course · 1 - 3 Months

DeepLearning.AI
Skills you'll gain: Natural Language Processing, Supervised Learning, Markov Model, Text Mining, Dimensionality Reduction, Artificial Neural Networks, PyTorch (Machine Learning Library), Deep Learning, Tensorflow, Machine Learning Methods, Data Processing, Feature Engineering, Machine Learning Algorithms, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Algorithms, Keras (Neural Network Library), Unstructured Data, Probability & Statistics, Linear Algebra
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Microsoft Excel, Analytical Skills, Spreadsheet Software, Dashboard, Data Analysis, IBM Cognos Analytics, Pivot Tables And Charts, Data Visualization, Data Presentation, Exploratory Data Analysis, Data Visualization Software, Data Cleansing
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Magnetic Resonance Imaging, Neurology, Medical Imaging, Diagnostic Radiology, Anatomy, Image Analysis, Data Analysis, X-Ray Computed Tomography, Correlation Analysis, Data Manipulation, Radiology, Analytical Skills, Experimentation, Research Design, Statistical Analysis, Biomedical Technology, Advanced Analytics, Network Analysis, R Programming, Statistics
Intermediate · Specialization · 3 - 6 Months

University of California, Davis
Skills you'll gain: Market Research, Proposal Writing, Research Methodologies, Research, Market Analysis, Business Research, Data Collection, Quantitative Research, Business Writing, Sampling (Statistics), Survey Creation, Qualitative Research, Request for Proposal, Client Services, Professional Networking
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Information Architecture, UI/UX Research, User Research, Agile Software Development, User Interface and User Experience (UI/UX) Design, Design Thinking, User Experience, User Centered Design, Usability, Responsive Web Design, Usability Testing, Agile Methodology, Kanban Principles, User Flows, User Interface (UI), Figma (Design Software), Wireframing, Design Research, Prototyping, Persona (User Experience)
Beginner · Professional Certificate · 3 - 6 Months

University of Illinois Urbana-Champaign
Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Business Economics, Behavioral Economics, Policy Analysis, Business Operations, Price Negotiation, Socioeconomics, Consumer Behaviour, Political Sciences, Economics, Policy, and Social Studies, Business Strategy, Public Policies, Competitive Analysis, Resource Allocation, Decision Making, Market Analysis, Cost Benefit Analysis, Environmental Issue
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Apache Hadoop, Big Data, Data Infrastructure, Social Network Analysis, Data Processing, Program Development, Distributed Computing, Java, Text Mining, Graph Theory, File Systems, Debugging
Mixed · Course · 1 - 3 Months