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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Introduction to Public Relations and the Media

    Skills you'll gain: Press Releases, Strategic Communication, Media Relations, Public Relations, Marketing and Public Relations, Media and Communications, Crisis Management, Marketing Communications, Corporate Communications, Corporate Sustainability, Brand Strategy, Brand Management, Storytelling, Branding, Business Ethics, Social Media, Communication Strategies, Persuasive Communication, Professional Networking, Writing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    769 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI Engineering with LLMs

    Skills you'll gain: Prompt Engineering, Large Language Modeling, Generative AI, Retrieval-Augmented Generation, Generative Model Architectures, PyTorch (Machine Learning Library), Vector Databases, LLM Application, Generative Adversarial Networks (GANs), Embeddings, Natural Language Processing, Hugging Face, Transfer Learning, Data Pipelines, Recurrent Neural Networks (RNNs), Text Mining, Data Ethics, Data Preprocessing, Artificial Intelligence, Performance Tuning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    879 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    N

    National Taiwan University

    Operations Research

    Skills you'll gain: Operations Research, Mathematical Modeling, Process Optimization, Report Writing, Network Model, Applied Mathematics, Process Improvement and Optimization, Business Modeling, Industrial Engineering, Linear Algebra, Numerical Analysis, Operations Management, Applied Machine Learning, Resource Allocation, Case Studies, Engineering Calculations, Algorithms, Feasibility Studies, Project Design, Business Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    721 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    A

    Alex Genadinik

    Pricing Strategies

    Skills you'll gain: Sales Strategy, Price Negotiation, Customer Retention, Product Strategy, Upselling, Coaching, Case Studies, E-Commerce, Customer Relationship Building, Service Design

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Proteger a los campeones: Entrenamiento deportivo práctico

    Skills you'll gain: Continuous Monitoring, Physical Stamina, Accident Prevention, Pediatrics, Child Health, Child Development, Data-Driven Decision-Making, Risk Analysis, Nutrition and Diet, Health Education, Real Time Data, Coaching, Data Analysis, Data Collection

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    L

    Logical Operations

    Tableau Desktop: Part 2

    Skills you'll gain: Tableau Software, Data Analysis, Data Visualization Software, Data Presentation, Dashboard, Trend Analysis, Data Visualization, Interactive Data Visualization, Microsoft Excel, Time Series Analysis and Forecasting, Data Storytelling, Data Transformation, Advanced Analytics, Predictive Analytics, Statistical Analysis, Forecasting, Microsoft PowerPoint, Microsoft Office, Productivity Software, Data Management

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Arizona State University

    Modern Statistics for Data-Driven Decision-Making

    Skills you'll gain: Statistical Methods, Bayesian Statistics, Statistics, Probability & Statistics, Data Storage Technologies, Analytical Skills, Exploratory Data Analysis, Data Storage, Database Software, Estimation, Data-Driven Decision-Making, Applied Machine Learning, Supervised Learning, Markov Model, Logistic Regression, Statistical Hypothesis Testing, Predictive Modeling, Simulations, Simulation and Simulation Software, Regression Testing

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Engineer AI Models: Explain, Tune & Experiment

    Skills you'll gain: Feature Engineering, Fraud detection, Jupyter, Program Management, Responsible AI, Model Evaluation, Project Management, Performance Improvement, Performance Metric, Business Analytics, Credit Risk, Performance Analysis, Performance Tuning, Machine Learning Methods, Test Planning, Test Engineering, Research Design, Technical Communication

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Create (Artificial Intelligence) AI VIDEOS WITH ZERO FILMING

    Skills you'll gain: AI Personalization, Video Production, Video Editing, Content Creation, Artificial Intelligence, Animations, Multimedia, TikTok, Natural Language Processing, Scripting

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Análisis de Datos de Google

    Skills you'll gain: Data Storytelling, Presentations, Rmarkdown, Data Presentation, Data Cleansing, Data Visualization, Ggplot2, Data Validation, Spreadsheet Software, Data Visualization Software, Data Ethics, Data Analysis, Data-Driven Decision-Making, Tableau Software, Data Literacy, Data Processing, Dashboard, Business Analysis, Stakeholder Communications, Databases

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Build Real-Time Dashboards with Spark

    Skills you'll gain: Apache Kafka, Real Time Data, Apache Spark, Dashboard, PySpark, Data Pipelines, Business Intelligence, Data Persistence, JSON, Continuous Monitoring, Business Metrics, Data Integrity, Scalability

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Starweaver

    Customer Relationship Management

    Skills you'll gain: Loyalty Programs, Customer Relationship Management (CRM) Software, Customer Retention, Customer Success Management, Sales Management, Marketing Automation, Marketing Strategies, Business Development, Performance Management, Performance Measurement, Data-Driven Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    257 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Public Relations and the Media: University of Colorado Boulder
  • Generative AI Engineering with LLMs: IBM
  • Operations Research: National Taiwan University
  • Pricing Strategies : Alex Genadinik
  • Proteger a los campeones: Entrenamiento deportivo práctico: Real Madrid Graduate School Universidad Europea
  • Tableau Desktop: Part 2: Logical Operations
  • Modern Statistics for Data-Driven Decision-Making: Arizona State University
  • Engineer AI Models: Explain, Tune & Experiment: Coursera
  • Create (Artificial Intelligence) AI VIDEOS WITH ZERO FILMING: Alex Genadinik
  • Análisis de Datos de Google: Google

Skills you can learn in Marketing

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Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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