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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


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    Università Bocconi

    Arts and Heritage Management

    Skills you'll gain: Leadership and Management, Business Management, Team Management, Brand Management, Leadership Studies, Brand Strategy, Innovation, Art History, Fundraising, Data-Driven Decision-Making, Customer Relationship Management, Marketing, Customer experience improvement

    4.8
    Rating, 4.8 out of 5 stars
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    1.5K reviews

    Mixed · Course · 1 - 3 Months

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    Coursera

    Communication Channels for Project Success

    Skills you'll gain: Communication Planning, Strategic Communication, Internal Communications, Communication Strategies, Stakeholder Communications, Communication, Business Communication, Digital Communications, Collaboration, Expectation Management, Business Reporting, Spreadsheet Software

    Beginner · Course · 1 - 4 Weeks

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    Alex Genadinik

    2026 AI And ChatGPT At Work: Productive AI Use For Beginners

    Skills you'll gain: Prompt Engineering, ChatGPT, AI Enablement, Presentations, Generative AI, AI Personalization, AI Workflows, Multimedia, OpenAI, Artificial Intelligence, Productivity Software, Content Creation, Brainstorming, Proofreading

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
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    Yonsei University

    Emerging Technologies: From Smartphones to IoT to Big Data

    Skills you'll gain: Apache Spark, Augmented Reality, Cloud Computing Architecture, Big Data, Wireless Networks, SPSS, Augmented and Virtual Reality (AR/VR), Cloud Computing, Internet Of Things, Analytics, Real Time Data, Apache Hadoop, Telecommunications, Local Area Networks, Multimedia, Emerging Technologies, Apple iOS, Market Analysis, Display Devices, Product Planning

    4.7
    Rating, 4.7 out of 5 stars
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    2.1K reviews

    Beginner · Specialization · 3 - 6 Months

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    Scrimba

    Build a Support Agent with Vercel AI SDK

    Skills you'll gain: OpenAI API, LLM Application, Vector Databases, Generative AI Agents, Tool Calling, Embeddings, Retrieval-Augmented Generation, Prompt Patterns, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Prompt Engineering, Agentic systems, Large Language Modeling, TypeScript, Responsible AI, Software Development, Real Time Data, Web Scraping, Software Design Patterns

    Intermediate · Course · 1 - 4 Weeks

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    LearnQuest

    The Science of Sales: Behavioral Insights and Psychology

    Skills you'll gain: Consultative Selling, Closing (Sales), Sales Management, Communication, Sales Prospecting, Selling Techniques, Sales Presentations, Sales Strategy, Consumer Behaviour, Sales, Sales Presentation, Sales Training, Marketing Psychology, Overcoming Objections, Initiative and Leadership, Solution Selling, Resilience, Sales Process, Persuasive Communication, Sales Support

    Beginner · Specialization · 1 - 3 Months

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    I

    IE Business School

    Channel Management and Retailing

    Skills you'll gain: Retail Management, Marketing Channel, Merchandising, Conflict Management, Market Opportunities, Retail Sales, Supply Chain, E-Commerce, Market Dynamics, Vendor Relationship Management, Cross-Channel Marketing, Growth Strategies, Supply Chain Planning, Promotional Strategies, Company, Product, and Service Knowledge, Strategic Partnership, Consumer Behaviour, Customer experience strategy (CX)

    4.5
    Rating, 4.5 out of 5 stars
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    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

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    C

    Coursera

    Jira: Map, Analyze and Release

    Skills you'll gain: Sprint Retrospectives, User Story, Jira (Software), Performance Metric, Sprint Planning, Release Management, Product Roadmaps, Performance Analysis, Root Cause Analysis, Project Planning, Agile Methodology, Agile Project Management, Team Performance Management, Backlogs, Continuous Improvement Process, Operational Analysis, Collaborative Software, Data-Driven Decision-Making, Prioritization, Descriptive Analytics

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Master Fire Alarm Layout & Wiring Design in AutoCAD

    Skills you'll gain: Wiring Diagram, Electrical Wiring, Electrical Systems, Schematic Diagrams, AutoCAD, Communication Systems, Computer-Aided Design, Engineering Drawings, Verification And Validation, Systems Design, Technical Drawing, Systems Integration, Safety Standards, Building Codes

    Beginner · Course · 1 - 4 Weeks

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    C

    Coursera

    Estimate Agile Work with Story Points

    Skills you'll gain: Sprint Planning, User Story, Project Estimation, Scrum (Software Development), Agile Project Management, Agile Methodology, Forecasting, Jira (Software), Project Management Software, Stakeholder Communications

    Beginner · Course · 1 - 4 Weeks

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    H

    HEC Paris

    Entrepreneurship Strategy: From Ideation to Exit

    Skills you'll gain: Ideation, Entrepreneurship, Innovation, Creativity, B2B Sales, Sales, Business Planning, Business Strategy, Business Development, Self-Awareness, Global Marketing, Human Resources, Fundraising and Crowdsourcing, Financial Analysis, Cash Management, Recruitment, Team Building

    4.7
    Rating, 4.7 out of 5 stars
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    1.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
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    Coursera

    Optimize AI Prompts for Cost and Quality

    Skills you'll gain: Prompt Engineering, Responsible AI, Data Ethics, Applied Machine Learning, Project Design, AI Enablement, Operational Efficiency, Cost Management, Mitigation

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Arts and Heritage Management: Università Bocconi
  • Communication Channels for Project Success: Coursera
  • 2026 AI And ChatGPT At Work: Productive AI Use For Beginners: Alex Genadinik
  • Emerging Technologies: From Smartphones to IoT to Big Data: Yonsei University
  • Build a Support Agent with Vercel AI SDK: Scrimba
  • The Science of Sales: Behavioral Insights and Psychology: LearnQuest
  • Channel Management and Retailing : IE Business School
  • Jira: Map, Analyze and Release: Coursera
  • Master Fire Alarm Layout & Wiring Design in AutoCAD: EDUCBA
  • Estimate Agile Work with Story Points: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

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