Analytics is the system of applying certain methods and techniques to understand the performance of data, generally in an organization or industry. The application of analytics can be used to uncover and interpret relevant patterns of data, which can be later used to make better decisions. Analytics relies on good data as part of its usefulness, as well as the aspects of statistics, computer programming, and operations research to quantify performance. Analytics exists in business when companies use statistics and software processes in assessing how a particular product, service, or project measures up in scope. Businesses perform analytics to pinpoint strengths, identify challenges or weaknesses that may exist, and pull out key data points to help make decisions regarding future growth for the organization.

Learning analytics is a key skill that helps you solve problems to existing challenges. When you use analytics tools to research data patterns, you use methods of analyzing performance characteristics that are essential to a business organization. This is important in today's world of big data. Understanding analytics can make you a valuable asset when assessing areas rich with recorded information, performance indicators, and target goals.

What are typical careers that use analytics?

Analytics is found in a wide range of careers, including business analyst, budget analyst, financial controller, data scientist, and operations researcher. Individuals who move into these and other careers in data analytics often work with raw data and algorithms through mechanical processes to make assumptions and theories. Essentially, with knowledge of analytics, you can move into a job that requires a familiarity with numeric relationships, data structures, and trends and metrics relevant to an organization.

How can taking online courses on Coursera help me learn analytics?

When you take online courses in analytics, you can gain a new understanding of key concepts like data analysis and visualization, mathematical optimization, regression analysis, predictive modeling, and other areas focused on business analytics. Taking online courses about analytics can help you achieve basic data literacy to help you make more informed decisions in any area you work in, like finance, operations, or marketing. As you branch out, you may advance your analytics understanding to include how to extract and manipulate data points, how to use different statistical analysis methods to break down the data, and how to eventually interpret and present your findings.

What are the benefits of taking an online Analytics course?

Online Analytics courses offer a convenient and flexible way to enhance your existing knowledge or learn new Analytics skills. With a wide range of Analytics classes, you can conveniently learn at your own pace to advance your Analytics career.

What Analytics courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Analytics Courses - Learn Analytics Online

Explore the Analytics Course Catalog

Google
Foundations: Data, Data, Everywhere
Skills you'll gain: Data Ethics, Data Analysis, Analytics, Data-Driven Decision-Making, Google Sheets, Business Analytics, Spreadsheet Software, Analytical Skills, Data Sharing, Data Cleansing, Data Processing, Data Strategy, Data Visualization Software, SQL
4.8
Rating, 4.8 out of 5 stars
113K reviews
Beginner · Course · 1 - 4 Weeks
Google
Assess for Success: Marketing Analytics and Measurement
Skills you'll gain: Media Planning, A/B Testing, Campaign Management, Key Performance Indicators (KPIs), Marketing Analytics, Marketing Effectiveness, Performance Measurement, Google Analytics, Advertising Campaigns, Return On Investment, Performance Metric, Spreadsheet Software, Marketing, Web Analytics, Digital Marketing, Data Visualization Software, Pivot Tables And Charts, Stakeholder Communications, Goal Setting, Google Sheets
4.6
Rating, 4.6 out of 5 stars
2K reviews
Beginner · Course · 1 - 4 Weeks
Emory University
Foundations of Marketing Analytics
Skills you'll gain: Pivot Tables And Charts, Customer Analysis, Probability Distribution, Customer Demand Planning, Marketing Analytics, Forecasting, Consumer Behaviour, Descriptive Statistics, Microsoft Excel, Social Media Marketing, Customer Insights, Exploratory Data Analysis, Probability, Statistical Analysis, Marketing Effectiveness, Target Market, Social Media, Time Series Analysis and Forecasting, Predictive Modeling, Statistics
4.3
Rating, 4.3 out of 5 stars
515 reviews
Intermediate · Specialization · 3 - 6 Months
Johns Hopkins University
Social Media Analytics
Skills you'll gain: Network Analysis, Data Visualization, Graph Theory, Relational Databases, Data Presentation, Data Visualization Software, Data Analysis, Social Sciences, Statistical Analysis, Machine Learning, R Programming, Analytics, Data Manipulation, Applied Machine Learning, Facebook, Instagram, Sociology, Natural Language Processing, Network Model, Text Mining
4.1
Rating, 4.1 out of 5 stars
8 reviews
Intermediate · Specialization · 3 - 6 Months
Macquarie University
Excel Skills for Data Analytics and Visualization
Skills you'll gain: Pivot Tables And Charts, Data Storytelling, Data Presentation, Power BI, Excel Formulas, Data Analysis Expressions (DAX), Data Visualization Software, Data Visualization, Interactive Data Visualization, Microsoft Excel, Spreadsheet Software, Dashboard, Data Modeling, Data Cleansing, Data Manipulation, Excel Macros, Infographics, Data Transformation, Data Validation, Data Warehousing
4.8
Rating, 4.8 out of 5 stars
5.6K reviews
Intermediate · Specialization · 3 - 6 Months
Coursera Project Network
Analyze Website Visitors with Google Analytics Segments
Skills you'll gain: Google Analytics, Web Analytics, Customer Analysis, Marketing Analytics, Analysis, Target Audience
4.5
Rating, 4.5 out of 5 stars
122 reviews
Intermediate · Guided Project · Less Than 2 Hours
University of California, Irvine
Human Resources Analytics
Skills you'll gain: Data Storytelling, Data-Driven Decision-Making, Employee Training, Performance Metric, Compensation Management, Human Resources, Human Resource Strategy, Workforce Planning, Business Metrics, Data Analysis, Employee Engagement, Recruitment, Talent Acquisition, Analytics
4.6
Rating, 4.6 out of 5 stars
2K reviews
Mixed · Course · 1 - 4 Weeks
Status: AI skills
Google Cloud
Google Cloud Data Analytics
Skills you'll gain: Data Storytelling, Data Governance, Data Visualization, Data Management, Data Pipelines, Data Visualization Software, Dashboard, Data Lakes, Data Architecture, Cloud Infrastructure, Generative AI, Data Infrastructure, Data Cleansing, Data Transformation, Cloud Computing, Data Access, Data Storage Technologies, Data Ethics, Data Analysis, Google Cloud Platform
4.4
Rating, 4.4 out of 5 stars
157 reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free
University of Amsterdam
Data Analytics for Lean Six Sigma
Skills you'll gain: Lean Six Sigma, Data Visualization, Statistical Hypothesis Testing, Minitab, Regression Analysis, Probability Distribution, Descriptive Statistics, Data Analysis, Histogram, Statistical Analysis, Box Plots, Statistical Modeling, Process Improvement, Correlation Analysis, Estimation
4.8
Rating, 4.8 out of 5 stars
3.4K reviews
Beginner · Course · 1 - 3 Months
Meta
Introduction to Data Analytics
Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Data Cleansing, Data Modeling, Analytics, Data Analysis, Data Visualization, Data Validation, Exploratory Data Analysis, Data Quality, Data Manipulation, Generative AI, Data Collection
4.8
Rating, 4.8 out of 5 stars
789 reviews
Beginner · Course · 1 - 3 Months
Google
Google Advanced Data Analytics Capstone
Skills you'll gain: Regression Analysis, Data Visualization, Statistical Analysis, Advanced Analytics, Data Analysis, Business Analytics, Data Science, Data-Driven Decision-Making, Predictive Modeling, Machine Learning, Interviewing Skills, Portfolio Management
4.9
Rating, 4.9 out of 5 stars
1.2K reviews
Advanced · Course · 1 - 4 Weeks
University of Pennsylvania
Accounting Analytics
Skills you'll gain: Financial Data, Financial Analysis, Financial Statement Analysis, Financial Forecasting, Business Analytics, Predictive Analytics, Analytics, Accounting, Business Metrics, Performance Analysis, Anomaly Detection, Return On Investment, Key Performance Indicators (KPIs), Regression Analysis
4.5
Rating, 4.5 out of 5 stars
3K reviews
Mixed · Course · 1 - 4 Weeks