Google Analytics is a widely used data tool offered by Google to help website owners better understand the performance of their website pages and then make improvements based on that data. When you use Google Analytics, you're able to see the details of how people interact with your website, how they click around your website, how long they stay on your site, and eventually, what page they jump off your site. Google Analytics also provides answers to questions like how many total new users your site has had in the last 12 months and similar questions about your site’s visitors. There is a free version of Google Analytics and a paid version for companies or website owners with multiple websites.‎

Knowing why you want to learn Google Analytics, whether for marketing, data analysis, or improving website performance, will guide your learning. Regular practice with tracking data, generating reports, and interpreting results is essential. Join communities like the Google Analytics subreddit or LinkedIn groups for tips and troubleshooting. Work on real projects like setting up Google Analytics for a website or analyzing user behavior. Google Data Analytics Professional Certificate by Google offers a comprehensive guide to understanding and using Google Analytics.‎

It’s valuable to learn Google Analytics because the information you learn could help you understand how individual web pages are performing in search, in visits, in time spent, and other metrics. When you start to learn Google Analytics, you may see how its data tools can help you measure your advertising ROI, while also showing data on video performances, and social media sites and applications. It’s crucial to know how search data impacts your personal site or your business site. This is why Google Analytics becomes a very important tool to learn.‎