Skills you'll gain: Critical Thinking, Design and Product, Entrepreneurship, Innovation, Leadership and Management, Problem Solving, Product Design, Product Management, Research and Design, Strategy and Operations, Technical Product Management, Business Analysis, Persona Research, Human Computer Interaction, User Experience
Beginner · Course · 1-3 Months
Skills you'll gain: Project Management, Strategy and Operations, Jira (Software), Scrum (Software Development), Agile Software Development, Leadership and Management, Operations Management, Software Engineering, Supply Chain and Logistics
Beginner · Course · 1-4 Weeks
Skills you'll gain: Collaboration, Communication, Design and Product, Leadership and Management, Marketing, Product Design, Project Management, Strategy and Operations, Human Resources, Strategy
Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Machine Learning, Probability & Statistics, Machine Learning Algorithms, Data Analysis, Cloud Computing, Computer Graphic Techniques, Computer Graphics, Data Mining, Finance, Human Computer Interaction, Other Cloud Platforms and Tools, Project Management, Regulations and Compliance, Strategy and Operations, Virtual Reality, Algorithms, Artificial Neural Networks, Business Analysis, Feature Engineering, Statistical Analysis, Theoretical Computer Science, Deep Learning, Marketing
Intermediate · Professional Certificate · 3-6 Months
Skills you'll gain: Human Computer Interaction, Research and Design, User Experience, Business Psychology, User Experience Design, Communication, Entrepreneurship, Leadership and Management, Design and Product, Problem Solving, Visual Design, Marketing, Front-End Web Development, Web Development, Adaptability, Brand Management, Business Communication, Collaboration, Computer Graphic Techniques, Computer Graphics, Finance, Operating Systems, Planning, Product Design, Risk Management, Sales, Social Media, Strategy, Strategy and Operations, Supply Chain and Logistics, Systems Design, Theoretical Computer Science, User Research, Accounting, Advertising, Audit, Interactive Design, Market Research, Web Design
Beginner · Professional Certificate · 3-6 Months
Skills you'll gain: Statistical Programming, R Programming, Probability & Statistics, Data Management, Data Structures, Data Visualization, Visualization (Computer Graphics), Business Analysis, Data Analysis, Statistical Analysis, Experiment, General Statistics, Machine Learning, Computer Graphic Techniques, Computer Graphics, Correlation And Dependence, Regression, Statistical Tests, Bioinformatics, Extract, Transform, Load, Computer Programming, Computer Programming Tools, Machine Learning Algorithms, Probability Distribution, Computer Vision, Data Analysis Software, Data Visualization Software, Operating Systems, Python Programming, Software Visualization, Account Management, Accounting, Accounting Software, Adaptability, Advertising, Advertising Sales, Algebra, Amazon Web Services, Artificial Neural Networks, Business Psychology, Cloud Computing, Cloud Storage, Communication, Entrepreneurship, Estimation, Marketing, Mathematics, Sales, Spatial Analysis, Statistical Visualization, Theoretical Computer Science
Intermediate · Specialization · 3-6 Months
Skills you'll gain: Design and Product, Entrepreneurship, Leadership and Management, Planning, Product Management, Project Management, Strategy and Operations, Supply Chain and Logistics, Sales
Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Entrepreneurship, Research and Design, Leadership and Management, Innovation, Creativity, Strategy, Marketing, Sales, Strategy and Operations, Communication, Entrepreneurial Finance, Business Communication, Business Development, Collaboration, Business Analysis, Conflict Management, Customer Analysis, Decision Making, Design and Product, Product Lifecycle, Product Strategy, Behavioral Economics, Business Psychology, Finance, Financial Management, Investment Management, Market Research, Organizational Development, People Management, Performance Management, Storytelling, Adaptability, Emotional Intelligence, Human Learning, Leadership Development, Planning, Problem Solving, Product Development, Product Management, Product Marketing
Beginner · Specialization · 3-6 Months
Skills you'll gain: Research and Design, Persona Research, Design and Product, Entrepreneurship, Leadership and Management, Problem Solving, Product Development, User Research, Business Design, Creativity, Decision Making, Market Analysis, Market Research, Marketing, Product Design, Survey Creation, Business Analysis, Customer Analysis, Human Computer Interaction, Sales, Strategy, Strategy and Operations, User Experience
Intermediate · Course · 1-3 Months
Skills you'll gain: Entrepreneurship, Research and Design, Innovation, Leadership and Management, Strategy and Operations, Marketing, Sales, Strategy, Design and Product, Business Analysis, Business Development, Change Management, Customer Analysis, Product Lifecycle, Product Strategy, Product Management
Beginner · Specialization · 1-3 Months
Skills you'll gain: Entrepreneurship, Innovation, Marketing, Planning, Project Management, Research and Design, Strategy and Operations, Advertising, Communication, Customer Relationship Management, Design and Product, Finance, Leadership and Management, Operations Management, Product Design, Risk Management, Supply Chain Systems, Supply Chain and Logistics
Intermediate · Course · 1-3 Months
If you're looking for the best free Product Management courses, then you can"t go wrong with Innovation through Design, Agile with Atlassian Jira and Creative Thinking, you"ll find everything you need to become an expert in product management. Entrepreneurship Development course will also teach you the basics of launching a product and growing your business venture.
For those just beginning their journey in product management, Coursera's Product Management Essentials course is a great place to start. Additionally, learning Agile project management methods and principles can be helpful for those already in the field, which can be achieved with the UVA Darden Digital Product Mangement and Agile Project Management courses. Additionally, Coursera offers classes on Creative Thinking and Agile Development and Scrum that are perfect for any product manager to get up to speed with the latest industry trends.
For those looking to advance their product management skills, Coursera offers a variety of courses. For example, How to Use Roadmaps in Jira is a great course for learning how to create and manage product roadmaps. Additionally, Agile Planning for Software Products is a great course for learning how to use agile planning techniques to manage software products.
Product management encompasses the processes used to develop, market, and sell a product. Like project planning in other fields, the effective use of these techniques is important to ensuring that products are delivered on time and within their budget. However, product management is being transformed by the ability to access unprecedented amounts of marketing and consumer data, as well as the emergence of the market for digital products like apps which have a much more complex product lifecycle.
Thus, expertise in modern product management methods is critically important. Whether you’re developing physical or software products, a familiarity with digital marketing analytics, user testing, and other customer research techniques provide invaluable insights on product/market fit to guide the development and marketing process. In industries like tech that prize innovation and speed, new frameworks like design thinking, Agile, and Scrum are popular ways to structure product development teams and processes to rapidly ideate, iterate, and bring new digital products to market.
Regardless of the product you’re developing and your preferred methodology, the work of a product manager is still fundamentally about managing teams and ensuring they work together effectively. So, while modern product management techniques are increasingly important for meeting the needs of today’s marketplace, interpersonal “soft skills” will always be essential tools for professionals in this field.
Skilled product managers are essential to the success of any company creating new products to sell, including any type of physical product ranging from new toys to manufacturing equipment to consumer electronics. While every physical product category has its own specific production and marketing requirements, there are also many shared similarities for product management processes that can allow professionals in this field to pursue careers across different industries.
In contrast, product managers need more specialized expertise to work in tech, where a familiarity with specific software development and product management methodologies is a prerequisite for many companies. Product managers are also greatly elevated in importance in tech, to the point where McKinsey has called them “mini-CEOs” - and noted an emerging trend of product management “emerging as a new training ground for future tech CEOs.”
Yes, Coursera has a wide range of courses available in business as well as computer science topics - including product management, which often sits at the intersection of these two fields. You can learn about traditional product management techniques as well as specialized digital product methodologies from top-ranked institutions like the University of Virginia, HEC Paris, and the University of Alberta, or leading companies like Atlassian.
Learning online also lets you to pursue your product management education on a flexible schedule, allowing you to build valuable new skills while continuing to work at your current job - or working on your latest entrepreneurial venture.
Before you start to learn product management, it’s helpful to have a background or experience in strategic thinking, communication, research, technology, project management, presentation, and financial or analytical practices. Getting good at these skills will help you if you choose to work in this field. Working in product management generally means you are seeking ways to improve your product, whether it’s a software product or a box of cereal. Using your leadership skills, you could show a strategic vision that’s positive for your company’s product. Your skills in strategy, marketing, sales, engineering, and administrative work could also be beneficial to learning and working in product management.
The kinds of people who are best suited for roles in product management are professionals who have a strategic or analytical background, can communicate ideas well, have knowledge of the product technology, and are able to persuade investors or executives on the merit of the product’s benefits. Working as a software developer, product associate, or junior marketing exec could possibly lead to moving into an eventual product management role. This person would also have to be qualified for the role. That would mean that the person should show capabilities in strategy, planning, and leadership, while also having the right temperament and qualifications for the role.
If you're a person who loves to strategize and plan how a product works, understand what its benefits are, and show how it can potentially improve one’s life, you may be a good fit for a role in product management. It takes a special personality to meet those requirements. If you can speak with knowledge and enthusiasm about a product to tech developers, salespeople, and senior executives, your personality may be right for this type of job. Being a product manager is currently a high-demand job, as many companies need people like this who can work equally with a variety of teams.