Bachelor of Applied Arts and Sciences

University of North Texas

B.A.A.S. Graduation Requirements:

  • 120 total credits
  • 30 minimum credits from UNT to meet the university residency requirement
  • 36 advanced hours (3000, 4000 level classes) taken from UNT; a student can transfer in up to 12 advanced hours from another four year institution, putting this number to 24 advanced hours minimum required from UNT
  • Transfer at least 30 credits (core, concentrations, electives)
  • Complete 3 unifying courses (9 credits), all core courses (42 credits) and 3 concentrations (36 credits). Each concentration is 12 credits.
  • Earn a 2.0 UNT GPA and a 2.0 overall GPA (UNT plus transfer grades)

You can learn more about specific courses in the B.A.A.S. degree below.

The UNT B.A.A.S has eight concentrations in administration, organizational supervision, social wellness and community, hospitality, media innovation, consumer behavior, data analytics, and information technology.

A concentration is a set of four courses that give students deeper knowledge into necessary career skills. Students typically graduate with 2-3 concentration areas, depending on the credit hours they transferred in. Students select concentrations that, along with their other B.A.A.S. coursework, prepare them for future career aspirations or educational objectives.

ACE️ Credit Recommendations

Complete professional certificates to earn ACE-recommended college credits! American Council on Education (ACE️®) credit recommendations help learners get academic credit for courses taken outside of academic institutions. ACE evaluates the creditworthiness of non-traditional learning content, such as Coursera courses. These credits would count as lower division credits (1000, 2000 level courses).

Please note, since every learner has a different pathway to their degree, these credits will apply differently for each and every individual based on previously-earned credits. To consult with a UNT advisor, email to determine your ACE-recommended certificate credits and learn how they can transfer into your B.A.A.S. degree.

Learn more about ACE credit-recommended certificates.


The B.A.A.S. Unifying Courses are mandatory for all B.A.A.S. Fully Online Students. They include:

BAAS 3000 - Pathways to Civic Engagement: This course promotes understanding of self in relation to theory and practice of civic engagement. Topics include the history of civic engagement and civil society, earning and spending social capital, voluntary sector engagement, trends in civic engagement in the U.S., and social issues. This course has a service learning requirement.

BAAS 3020 - Fundamentals of Inquiry and Discovery: This course focuses on how to evaluate information and apply some of the methods commonly used by social scientists from a variety of disciplines to answer questions about social life. Topics include measuring concepts, determining the most appropriate method of data collection, constructing a survey instrument, selecting a sample, conducting basic data analysis, presenting findings and addressing the ethical and political issues associated with formal research.

BAAS 4100 - Managing a 21st Century Career: In this capstone experience, students will integrate knowledge gained through their core courses, technical backgrounds, and advanced focus areas as they develop a plan for engaging as professionals and citizens in a rapidly changing world. Students will further hone skills in teamwork, social awareness, personal awareness, and critical thinking as they make connections between knowledge areas and learn to match their skills to careers. They will work with challenging social and business issues and apply decision-making strategies as they develop effective recommendations for action. Students will explore personal branding as they develop their professional identity. This course serves as the capstone course for the B.A.A.S. degree.


With eight concentrations in administration, organizational supervision, social wellness and community, hospitality, media innovation, consumer behavior, data analytics, and information technology, you can customize your coursework to create a degree path that’s right for you and your career. B.A.A.S. students must complete the university core curriculum and additional unifying courses to earn their bachelor’s degree. Read more about each course’s curriculum on the UNT website.

Administration Concentration (12 hrs)

Click here to watch our recent webinar on the Administration Concentration.

Study how organizations are designed and properly managed in the 21st Century. Students will be well-versed in themes such as common organizational behavior, ethical practices, and management philosophy as they apply to both large (publicly traded corporations) and small businesses. Courses include:

MGMT 3721 - Essentials of Organizational Behavior for Non-Business Majors: This is a junior-level survey course designed to introduce non-business majors to the management of organizations and organizational behavior. Exposes students to the key concepts of the discipline with an emphasis on OB as a practical field. Topics include work attitudes, motivation, leadership, group and team processes, and decision-making.

MGMT 3820 - Management Concepts: This course gives an overview of management philosophy; planning, organizing and controlling. It also includes an overview of entrepreneurial processeses, organizational theory and strategic management.

MGMT 3880 - Business Ethics and Social Responsibility: This course studies ethical behaviors crucial to personal and corporate success in organizations. The course will cover codes of ethics, theoretical models and managerial behavior that serve as the foundation to investigate ethics and, in turn, social responsibility associated with firm theory.

MGMT 4470 - Leadership: This is an in-depth course on leadership. Students are provided practical tools and methods of leadership that apply to a variety of organizational structures. Students gain insights about their own personalities, skills, ethics, values and beliefs as they relate to leading others, and have the opportunity to discuss and debate a number of leadership topics.

Consumer Behavior Concentration (12 hrs)

Study consumer behavior in connection with the purchasing, utilization, and arrangement of goods and services. Students will be well-versed in foundations of marketing practice, consumer behavior in a global context, and user consumption in retail hospitality, and entertainment industries. Courses include:

CMHT 3950 - Creating Consumer Experiences: his course explores the dynamic merging of retail merchandising, hospitality, and entertainment industries to create total consumer experiences. Course topics include evolution of consumption, symbolic consumption, ritual consumption, sensory consumption, consumer efficiency; entertainment, thematic, lifestyle and value experiences; branding, brand extension and strategic alliance; and global experiential retailing.

MDSE 2750 - Consumers in a Global Market: This course uses critical, empirical and creative thinking processes to develop a global perspective that is sensitive to diverse consumers’ needs and preferences for products and services in a global market. This course requires students to think critically, articulate views, cultivate self-awareness, balance and an openness to change,and engage with others in thoughtful and well-crafted communication.

MKTG 3651 - Foundations of Marketing Practice for Non-Business Majors: This course is an introductory survey of marketing terminology, concepts and practices from an applied perspective. Emphasis is on the activities performed by marketing managers to address real world marketing problems, with a primary emphasis on the identification of marketing opportunities and the planning and execution of marketing mix activities required to target these opportunities. Marketing mix topics include development and management of products/services, price setting and management, supply chain and distribution channel management, and management of integrated marketing communications.

MKTG 4120 - Consumer Behavior: This course will give an overview of individual and organizational decision making in the acquisition, consumption and disposition of goods and services, with selected applications in market segmentation, marketing communications and marketing management. Course topics include consumer and organizational behavior models and decision processes, internal influencing forces of motivation, and external influencing forces.

Organizational Supervision Concentration (12 hrs)

Study how organizations are designed and properly supervised in the 21st Century. Students will be well-versed in organizational design and change, commonly accepted ethical behavior in business, production management, and mediation. Courses include:

PADM 4050 - Negotiation and Dispute Resolution: This course introduces the fundamentals of non-litigation strategies for a variety of business, professional and personal settings. Learning and skills are developed through lecture, role playing, case studies and negotiation simulations.

MGMT 4860 - Organizational Design and Change: This course focuses on developing an understanding of the basics of organizational design, how to utilize organizational design principles to manage change, and how to keep the design aligned with the needs of the firm and the demands to which it must respond. The course includes study of organizational structures, the basic work patterns of organizations, organizational cultures, managerial roles, and the use of teams.

OPSM 3830 - Operations Management: This course covers management of production emphasizing industrial enterprises, production objectives, improvement of processes, work methods, and physical facilities. It also covers use of measurements and standards, production planning and control, quality control, budgetary and cost control, and materials management.

PADM 3100 - Workplace Conflict: Review of alternative dispute resolution (ADR) to address sources of conflict in the workplace. Examines procedures and benefits of arbitration, mediation, ombudspersons, minitrials, neutral fact-finding and other alternatives to litigation-based conflict resolution. Trends in use and ethical/professional considerations are considered.

Information Technology Concentration (Google IT Support Professional Certificate on Coursera)

Learners who complete the Google IT Support Professional Certificate on Coursera can receive credit for the information technology concentration of the B.A.A.S. degree. These credits would count as lower division credits. Your advisor will assess whether or how these credits may be able to count towards your degree plan.

This 5-course certificate, developed by Google, includes innovative curriculum designed to prepare you for an entry-level role in IT support. A job in IT can mean in-person or remote help desk work in a small business or at a global company like Google. The program is part of Grow with Google, a Google initiative to help create economic opportunities for all Americans. Courses include:

Technical Support Fundamentals: This course is the first of a series that aims to prepare you for a role as an entry-level IT Support Specialist. In this course, you’ll be introduced to the world of Information Technology, or IT. You’ll learn about the different facets of Information Technology, like computer hardware, the Internet, computer software, troubleshooting, and customer service.

The Bits and Bytes of Computer Networking: This course is designed to provide a full overview of computer networking. The course covers everything from the fundamentals of modern networking technologies and protocols to an overview of the cloud to practical applications and network troubleshooting.

Operating Systems and You: Becoming a Power User: This course covers the main components of an operating system and how to perform critical tasks like managing software and users, and configuring hardware.

IT Security: Defense Against the Digital Dark Arts: This course covers a wide variety of IT security concepts, tools, and best practices. It introduces threats and attacks and the many ways they can show up. The course topics include background of encryption algorithms and how they’re used to safeguard data, the three As of information security: authentication, authorization, and accounting, network security solutions (ranging from firewalls to Wifi encryption options), and a case study of the security model of Chrome OS.

System Administration and IT Infrastructure Services: This course will transition you from working on a single computer to an entire fleet. In this course, you’ll learn about the infrastructure services that keep all organizations, big and small, up and running. The course will cover everything from typical cloud infrastructure setups to how to manage cloud resources. You'll learn how to manage and configure servers, how to use industry tools to manage computers, user information, and user productivity, and how to recover your organization’s IT infrastructure in the event of a disaster.

Data Analytics Concentration (12 hrs)

Click here to watch our recent webinar on the Data Analytics Concentration.

Courses in the concentration provide an understanding of the underlying fundamental concepts of contemporary data analytics methods, as well as experience in obtaining, wrangling and learning from big data through machine learning and deep learning tools. Courses emphasize applications of theory and tools to solving real-world business and industry problems. Courses include:

IPAC 4130 - Data Analytics and Computational Statistics 1: This course provides an overview of quantitative methods essential for analyzing data, with an emphasis on science and industry applications. Topics include identification of appropriate metrics and measurement methods, descriptive and inferential statistics, experimental design, parametric and non-parametric tests, simulation, and linear and logistic regression, categorical data analysis, and select unsupervised learning techniques. Standard and open source statistical packages are used to apply techniques to real-world problems.

IPAC 4230 - Data Analytics and Computational Statistics 2: Contemporary techniques of multivariate analysis, including association rules, classification methods, time series, text analysis and machine learning methods with an emphasis on applications in science and industry. Introduction to state-of-practice computational statistical and data analysis methods and tools.

IPAC 4240 - Principles of Data Structures, Harvesting and Wrangling: Introduction to collecting, wrangling, storing, managing, retrieving and processing datasets. Topics include fundamental concepts and techniques of data engineering, large-scale data harvesting, data wrangling methodologies, and storage and process architectures. Emphasizes applications and includes many hands-on projects.

IPAC 4340 - Methods for Discovery and Learning from Data: Introduction to contemporary methods for discovery and learning from data sets. Emphasizes applications of predictive and pattern recognition techniques in deriving insights and making decisions in business and science contexts. Topics complemented by hands-on projects using data discovery and statistical learning software.

Social Wellness and Community Concentration (12 hrs)

Students will address societal concerns and the well-being of people to ensure they have equal access to resources, services and opportunities. Students will learn cause and effect of social problems in modern society, how social bases affect human behavior, and cross-cultural and historical patterns of different social institutions. Courses include:

SOCI 1520 - Contemporary Social Problems: Conditions disruptive to society today, both those seen as problematic as a whole and those that violate the norms of special groups in society; includes population, poverty, minorities, crime, drugs, sexual deviance, mental illness, changing family patterns and violence.

SOCI 3000 - Sociology of Marriage and Family: Interpersonal dynamics of marriage and family life; role and influence of the family as both a powerful primary group and as a social institution in society; current status of families in the United States plus cross-cultural and historical patterns.

SOCI 3700 - Sociology of Religion: Review of the common sociological dimensions of all religions such as moral definitions, group membership and dynamics, prescribed ritual practices and definitions of the sacred. An examination of sociologists contributing to the field such as Durkheim and Weber. Includes a sociological analysis of selected major world religions, including Christianity, Judaism, Islam, Buddhism and Hinduism.

SOCI 4540 - Race and Ethnic Minorities: Conditions and distribution of race and ethnic minorities; socio-psychological and cultural factors in race and ethnic relations; pattern of relations in the United States with emphasis on the Southwest and on social services.

Media Innovation Concentration (12 hrs)

Students will address strategic communications, media management, public relations practices and journalism in an ever changing media industry. Students will study trends and implications that have helped propel and hault media innovation throughout history. Courses include:

JOUR 4280 - Media Management: This course introduces media management issues including leadership, management, marketing and budget. Students gain analytical tools to help understand the current state of media and to help develop new models for the future. Students read, discuss, listen, observe, analyze and make recommendations about how media has changed, what’s going on now and how it can be changed for the future. Students will also meet and discuss current issues and trends with media executives.

JOUR 3270 - Media Entrepreneurship and Innovation: Course provides an overview of the current and future state of media and what it takes to become an entrepreneur. Students will learn how to start a business in media, find customers and pitch a business idea.

JOUR 3400 - Fundamentals of Public Relations Practices: Broad overview of public relations practices covering the history, mechanism and processes of public relations in various workplace settings and types of relations. Emphasis is on the four-step public relations process, strategic planning, writing formats and real-world cases. Implications of technological changes, globalization as well as unethical and illegal practices are discussed.

JOUR 4270 - Strategic Social Media: In a collaborative atmosphere, students explore strategic applications of a variety of social media platforms used for strategic communications and journalism. Students are challenged to bring new ideas to the classroom while adapting social media tools to traditional communications planning and measurement methods. Students with specific expertise/interests are encouraged to present to class.

Hospitality Concentration (12 hrs)

Students will examine service-driven management foundations including conflict mediation, ethics, event planning, budgeting, marketing, and workforce diversity. Courses include:

HMGT 3860 - Foundations in Leading Hospitality Organizations & Talent: Introduction to motivation, leadership, communications, decision making, and leading people through effective management of human resources, ethics, social responsibility, and managing consumer experiences in the hospitality industry by examining service-driven management foundations.

EDEM 3240 - Convention and Event Management: Analysis of the factors to be considered in the successful management of corporate and association meetings, conferences, conventions and special events. Topics include special event planning, budgeting, marketing, arrangements, international considerations and ethics.

PADM 4050 - Negotiation and Dispute Resolution: Introduces the fundamentals of non-litigation strategies for a variety of business, professional and personal settings. Learning and skills are developed through lecture, role playing, out-of-class assignments, case studies and negotiation simulations.

CMHT 4750 - Managing a Diverse Workforce: Workforce diversity provides strength in the current global business environment. Investigates the concepts, policies and practices facing professionals in the global workplace. Effective workplace interactions result when personnel hold a global perspective that incorporates an appreciation and understanding of human diversity. Personnel who perceive themselves as global employees are a critical element in business success. Managing a diverse workforce requires working effectively with people who vary by nationality, ethnicity, culture, religion, gender, language, age, abilities and unique personal characteristics. This diverse workforce may be employed in one locale, region or nation, or it may span several countries or the world.

University Core

The University Core Curriculum is designed to ensure that all UNT students graduate with breadth of knowledge gained through their general education classes as well as depth of knowledge gained from courses in their major area of study. These classes help students further develop important and fundamental skills that will help them be successful in all their classes and will prepare them for their lives after college. The 42 hour core curriculum is required for all UNT students to graduate with a degree from a Texas institution.

*Core Requirements can be met by transfer credit evaluated by Academic Advisors.

UNT Core Curriculum Requirements:

  • English Composition and Rhetoric, 6 hours, 2 classes
  • Mathematics, 3 hours, 1 class
  • Life and physical sciences, 6 hours, 2 classes with labs
  • American History, 6 hours, 2 classes
  • Government/Political Science, 6 hours, 2 classes (TX government is required)
  • Creative Arts, 3 hours, 1 class
  • Language, Philosophy and Culture, 3 hours, 1 class
  • Social and Behavioral Sciences, 3 hours, 1 class
  • Component Area Option Courses, 6 hours, 2 classes

The UNT B.A.A.S. on Coursera degree program will be offering classes that satisfy each of these core curriculum areas.

Try a Course

Enroll in a non-credit, open course today to get a taste of UNT’s degree programs on Coursera. These courses give you a preview of degree course topics and materials taught by the same instructors teaching in UNT’s degree programs, so you can decide if an online degree is right for you. While these courses do not provide credit toward your degree, your learning progress from readings and videos will be shared should you gain admission into a related UNT online degree program.

Research Design: Inquiry and Discovery The main purpose of this course is to focus on good questions and how to answer them. This is essential to making considered decisions as a leader in any organization or in your life overall.

See all non-credit open courses

Program Benefits

Coursera partners with leading Universities to deliver the world’s best online degree programs.

The B.A.A.S. program is fully developed and taught by the University of North Texas. The University of North Texas leverages Coursera’s online education platform to deliver the program curriculum, allowing B.A.A.S. students to benefit from Coursera features such as interactive video transcription, in-course note taking, and seamless learning with the use of a laptop or personal computer.

Program Length

The length of this program varies widely, as each student enters with a unique amount of credits. On average, students need ~45 credits to complete the B.A.A.S. program.


A single word that best describes the B.A.A.S. degree program is flexibility — flexibility in what, where and how you study. This multidisciplinary degree plan is designed around your interests and career goals.

Coursera on mobile

Access course materials anywhere with the mobile app available on iOS and Android.

  • Using the mobile app, learners can:
  • Save a week’s worth of reading and video content for offline access with one click
  • View text transcripts of lecture videos
  • Take notes directly in the app
  • Set reminder alerts to help you make progress

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Applications for the Fall 2023 cohort are now open. Classes will start in August 2023. Learn more

Learn more about UNT Transfer Excellence Scholarship. Deadline June 1, 2023

Application Deadline:

  • Application Priority Deadline (U.S. Students): July 1, 2023
  • Application Deadline (International Students): August 1, 2023

Admission Requirement Deadlines:

  • August 1, 2023 for International Students
  • August 16, 2023 for U.S. Students

Upcoming Events:

Online Program Overview (International Students) | March 29 @ 10:30 am -Register now!

Online Program Overview (U.S. Students) | April 6 @ 6 pm CT -Register now!

Coursera does not grant credit, and does not represent that any institution other than the degree granting institution will recognize the credit or credential awarded by the institution; the decision to grant, accept, or transfer credit is subject to the sole and absolute discretion of an educational institution.

We encourage you to investigate whether this degree meets your academic and/or professional needs before applying.