When you enroll in this course, you'll also be enrolled in this Specialization.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 8 modules in this course
Time to test your knowledge! You are ready - this course breaks it all down to one major assignment per week! This capstone course is the final course of the Value Creation Through Innovation Specialization. The specialization covers technology bases innovation and transformation and how to spot and to capitalize on emerging opportunities. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in the Value Creation Through Innovation Specialization.
In this capstone project you will utilized the methods introduced in the courses The Impact of Technology, Innovation & Entrepreneurship, and Marketing Strategy for Entrepreneurs, and show that you master them. You should be able to show knowledge and judgment regarding when and how to utilize what method and approach. You will throughout the capstone project work on one project that you select yourself. Each week you will be given one major assignment to complete, and later to review.
The capstone project Value Creation Through Innovation builds upon the courses The Impact of Technology, Innovation Entrepreneurship, and Marketing Strategy for Entrepreneurs. Now you will demonstrate how you master and synthesize previously gained learnings. Firstly, you should pick a system to study. It should consist of (1) a market or industry together with (2) an emerging technology that you think will have a major impact on this system. Secondly, you will perform a backcasting.
What's included
1 video1 peer review
Show info about module content
1 video•Total 5 minutes
Framing your capstone•5 minutes
1 peer review•Total 480 minutes
Framing your capstone•480 minutes
Your future business landscape
Module 2•8 hours to complete
Module details
You have now picked a system and technology, and made your first analysis. Hopefully, it provided some answers. How may the system and its actor develop? What opportunities emerged during the analysis? Now it is time to take the next step in the analysis.
What's included
1 video1 peer review
Show info about module content
1 video•Total 3 minutes
Your future business landscape•3 minutes
1 peer review•Total 480 minutes
Your future business landscape•480 minutes
Designing your product and business model
Module 3•8 hours to complete
Module details
After your backcasting and value network estimation, you should have an extensive view of how the future business landscape may evolve. In addition, you have generated material regarding potential issues, needs, and opportunities. Now, will use this as the basis for a more detailed analysis and the description of a targeted opportunity. The assignment of this week is to apply the four step design thinking methodology on your case, ending up with one idea for a product or service.
What's included
1 video1 peer review
Show info about module content
1 video•Total 3 minutes
Designing your product and business model•3 minutes
1 peer review•Total 480 minutes
Designing your product and business model•480 minutes
How to reach your desired end state
Module 4•8 hours to complete
Module details
So far, you have drawn a detailed map and decided what destinations to aim for. Now it is time to focus on how to get there, working with the strategy, the marketing and how to create value for the end users or customers.
What's included
1 video1 peer review
Show info about module content
1 video•Total 4 minutes
How to reach your desired end state•4 minutes
1 peer review•Total 480 minutes
How to reach your desired end state•480 minutes
Iterating towards success
Module 5•8 hours to complete
Module details
you will focus on selling your idea or product as such including some additional information about for instance, finance and yourself etc
What's included
1 video1 peer review
Show info about module content
1 video•Total 4 minutes
Iterating towards success•4 minutes
1 peer review•Total 480 minutes
Iterating towards success•480 minutes
Keep on iterating towards success
Module 6•8 hours to complete
Module details
What's included
1 video1 peer review
Show info about module content
1 video•Total 3 minutes
Keep on iterating towards success•3 minutes
1 peer review•Total 480 minutes
Keep on iterating towards success•480 minutes
Once more: keep on iterating towards success
Module 7•8 hours to complete
Module details
What's included
1 peer review
Show info about module content
1 peer review•Total 480 minutes
Keep on iterating towards success - once more•480 minutes
How to convince and sell your ideas
Module 8•12 hours to complete
Module details
What's included
2 videos1 peer review
Show info about module content
2 videos•Total 6 minutes
How to convince and sell your ideas•4 minutes
The end of the beginning•2 minutes
1 peer review•Total 720 minutes
How to convince and sell your ideas•720 minutes
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
28DIGITAL is Europe’s digital innovation engine, a multi-stakeholder platform, rooted in European values and open to the world. We turn knowledge into innovation, scale start-ups into global ventures, and build the next generation of digital talent to shape a fair, competitive, and human-centric digital future.
We work at the intersection of science, business, and society, transforming breakthroughs in AI, cybersecurity, robotics, and advanced computing into solutions that foster digital technology innovation, accelerate the green transition, and improve lives.
28DIGITAL provides online and face-to-face Innovation and Entrepreneurship education to raise quality, increase diversity, and expand the availability of top-level content from 20 leading technical universities across Europe. The universities deliver a unique blend of the best of technical excellence, entrepreneurial skills, and mindset to digital engineers and entrepreneurs at all stages of their careers. The academic partners support Coursera’s bold vision to enable anyone, anywhere, to transform their lives by providing access to the world’s best learning experiences. This means that 28DIGITAL gradually shares parts of its entrepreneurial and academic education programmes to demonstrate its excellence and make it accessible to a much wider audience.
28DIGITAL's online education portfolio can be used in blended education settings, in both Master's and Doctorate programmes, and by professionals to update their knowledge.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.