Introduction

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Skills You'll Learn

Revenue Management, Forecasting, Demand Management, Asset Management

Reviews

4.7 (353 ratings)

  • 5 stars
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  • 1 star
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AL

May 21, 2023

This course is really helpful for me since it gave deep insight about asset management, online marketing and how to generate demand

RS

Mar 10, 2021

Well structured and presented. I especially appreciated the Forecasting models and the case studies.

From the lesson

Demand Generation

In this module, you will understand what demand generation means, and explore the key factors that ensure that you can achieve your goals in terms of the hotel's positioning in the market place, the profitability of the operation and its long term valuation.

Taught By

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    Peter O'Connor

    Professor of information systems, Director of the MBA in Hospitality Management

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    Alex Slors

    Independent Hotel Asset Manager & Development Consultant

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    David Turnbull

    Co-Founder and CCO

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    Brendan May

    COO Livabout

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    Martin Soler

    Independent Marketing Consultant

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    Lennert De Jong

    Commercial Director

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