Introduction

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From the course by ESSEC Business School
Demand management: Breaking down today’s commercial silos
117 ratings
ESSEC Business School

Demand management: Breaking down today’s commercial silos

117 ratings
From the lesson
Demand Generation
In this module, you will understand what demand generation means, and explore the key factors that ensure that you can achieve your goals in terms of the hotel's positioning in the market place, the profitability of the operation and its long term valuation.

Meet the Instructors

  • Peter O'Connor
    Peter O'Connor
    Professor of information systems, Director of the MBA in Hospitality Management
    Information systems
  • Alex Slors
    Alex Slors
    Independent Hotel Asset Manager & Development Consultant
    Asset Management
  • David Turnbull
    David Turnbull
    Co-Founder and CCO
    SnapShot
  • Brendan May
    Brendan May
    COO Livabout
  • Martin Soler
    Martin Soler
    Independent Marketing Consultant
  • Lennert De Jong
    Lennert De Jong
    Commercial Director
    Citizen Hotels