When you enroll in this course, you'll also be enrolled in this Specialization.
Learn new concepts from industry experts
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Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 10 modules in this course
This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. Specifically, we look at models used in Silicon Valley to grow both start-up companies as well as innovation inside large organizations. Bringing together top Haas School of Business, UC Berkeley faculty, this course addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing. This course will teach you how to think like an entrepreneur and provides the models, tools and frameworks to further develop your business or idea. An emphasis will be placed on the IT space.
In this second part, From Design Thinking to Funding, the following areas are included: design thinking; innovation cycle process; business modeling; and funding.
What's included
7 videos1 peer review
Show info about module content
7 videos•Total 28 minutes
Course introduction•2 minutes
Introduction to Module 1 to 3•2 minutes
Introduction to design thinking•5 minutes
The broad use of design thinking•3 minutes
Frameworks for our thinking•4 minutes
The brain•8 minutes
A design thinker•4 minutes
1 peer review•Total 120 minutes
Frameworks for our thinking•120 minutes
The innovation cycle - part 1
Module 2•1 hour to complete
Module details
What's included
2 videos1 assignment
Show info about module content
2 videos•Total 11 minutes
Introduction to the innovation cycle•5 minutes
Learning styles•6 minutes
1 assignment•Total 30 minutes
Innovative design thinking•30 minutes
The innovation cycle - part 2
Module 3•3 hours to complete
Module details
What's included
7 videos1 assignment1 peer review
Show info about module content
7 videos•Total 41 minutes
The observation phase•5 minutes
Observing in the field•5 minutes
The insight phase•8 minutes
The ideation phase•5 minutes
Ideation techniques•5 minutes
The experiment phase•6 minutes
Final thoughts•7 minutes
1 assignment•Total 30 minutes
The innovation cycle•30 minutes
1 peer review•Total 120 minutes
The innovation cycle•120 minutes
Business models - definitions and approaches
Module 4•1 hour to complete
Module details
What's included
6 videos1 assignment
Show info about module content
6 videos•Total 35 minutes
Introduction to Module 4 to 6•5 minutes
Introduction•8 minutes
Business model innovation•4 minutes
Business model innovation cases•7 minutes
Why so difficult for incumbents?•8 minutes
Business model disruption•4 minutes
1 assignment•Total 10 minutes
Business models - definitions and approaches•10 minutes
Business models - frameworks and tools
Module 5•1 hour to complete
Module details
What's included
3 videos1 peer review
Show info about module content
3 videos•Total 25 minutes
Business model canvas•7 minutes
Business model navigator•10 minutes
Feeehand illustrator•8 minutes
1 peer review•Total 60 minutes
Business model canvas•60 minutes
Business models - customer discovery
Module 6•3 hours to complete
Module details
What's included
3 videos1 assignment1 peer review
Show info about module content
3 videos•Total 23 minutes
Introduction•8 minutes
Customer discovery process•8 minutes
Case study•7 minutes
1 assignment•Total 30 minutes
Business models - frameworks, tools and customer discovery•30 minutes
1 peer review•Total 120 minutes
Customer discovery process•120 minutes
Sources of funding
Module 7•28 minutes to complete
Module details
What's included
4 videos
Show info about module content
4 videos•Total 28 minutes
Introduction to module 7 to 9•3 minutes
Family, friends and dentists•8 minutes
Crowd funding and angles•7 minutes
Institutional capital•9 minutes
Funding your startup - part 1
Module 8•1 hour to complete
Module details
What's included
3 videos1 assignment
Show info about module content
3 videos•Total 17 minutes
Introduction•5 minutes
Company purpose and addressed problem•6 minutes
Solution and why now•6 minutes
1 assignment•Total 30 minutes
Funding•30 minutes
Funding your startup - part 2
Module 9•3 hours to complete
Module details
What's included
5 videos1 assignment1 peer review
Show info about module content
5 videos•Total 25 minutes
Market size and competition•4 minutes
Product and business model•7 minutes
Team and financials•4 minutes
About investors•3 minutes
Some final thoughts•7 minutes
1 assignment•Total 30 minutes
Funding your startup•30 minutes
1 peer review•Total 120 minutes
Pitch•120 minutes
Course completion
Module 10•1 hour to complete
Module details
What's included
1 video1 assignment
Show info about module content
1 video•Total 1 minute
Course finale•1 minute
1 assignment•Total 30 minutes
Final exam•30 minutes
Earn a career certificate
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Instructors
Instructor ratings
Instructor ratings
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28DIGITAL is Europe’s digital innovation engine, a multi-stakeholder platform, rooted in European values and open to the world. We turn knowledge into innovation, scale start-ups into global ventures, and build the next generation of digital talent to shape a fair, competitive, and human-centric digital future.
We work at the intersection of science, business, and society, transforming breakthroughs in AI, cybersecurity, robotics, and advanced computing into solutions that foster digital technology innovation, accelerate the green transition, and improve lives.
28DIGITAL provides online and face-to-face Innovation and Entrepreneurship education to raise quality, increase diversity, and expand the availability of top-level content from 20 leading technical universities across Europe. The universities deliver a unique blend of the best of technical excellence, entrepreneurial skills, and mindset to digital engineers and entrepreneurs at all stages of their careers. The academic partners support Coursera’s bold vision to enable anyone, anywhere, to transform their lives by providing access to the world’s best learning experiences. This means that 28DIGITAL gradually shares parts of its entrepreneurial and academic education programmes to demonstrate its excellence and make it accessible to a much wider audience.
28DIGITAL's online education portfolio can be used in blended education settings, in both Master's and Doctorate programmes, and by professionals to update their knowledge.
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Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
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Learner since 2021
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Learner reviews
4.7
153 reviews
5 stars
81.04%
4 stars
12.41%
3 stars
4.57%
2 stars
1.30%
1 star
0.65%
Showing 3 of 153
P
PS
4·
Reviewed on Feb 13, 2018
Good course to deal with business approach and innovation
B
BB
5·
Reviewed on Mar 29, 2022
Amazing material; for the assignments, it would be great if the expectations were made a bit clearer in the video and in the written form. It is easy to miss if your browser doesn't load correctly...
J
J
5·
Reviewed on Aug 21, 2022
Excellent course! I enjoyed the exposure to the various ideas and tools!
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.