Assessing Forecasting Performance

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From the course by Emory University
Forecasting Models for Marketing Decisions
25 ratings
Emory University

Forecasting Models for Marketing Decisions

25 ratings
Course 3 of 6 in the Specialization Foundations of Marketing Analytics
From the lesson
Basics of Forecasting Models
This module will discuss how to identify the necessary components of a forecasting model based on patterns in the history data. You will also be able to evaluate the performance of a forecasting model using both in-sample and out-of-sample metrics.

Meet the Instructors

  • David Schweidel
    David Schweidel
    Associate Professor of Marketing
    Goizueta Business School