About this Course

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Intermediate Level
Approx. 12 hours to complete
English
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Intermediate Level
Approx. 12 hours to complete
English

Offered by

Placeholder

Emory University

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Basics of Forecasting Models

2 hours to complete
4 videos (Total 33 min), 3 readings, 1 quiz
Week
2

Week 2

5 hours to complete

Customer Analytics: Predicting Individual Customer Behavior

5 hours to complete
6 videos (Total 110 min), 5 readings, 1 quiz
Week
3

Week 3

1 hour to complete

Managing Customer Equity: Linking Customer Analytics to Customer Value

1 hour to complete
4 videos (Total 40 min), 2 readings
Week
4

Week 4

3 hours to complete

Marketing Mix Modeling

3 hours to complete
4 readings

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About the Foundations of Marketing Analytics Specialization

Foundations of Marketing Analytics

Frequently Asked Questions

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