About this Course

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Learner Career Outcomes

67%

started a new career after completing these courses

59%

got a tangible career benefit from this course

33%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 8 hours to complete
English

Skills you will gain

Strategic ManagementGrowth StrategiesMarketingEntrepreneurship

Learner Career Outcomes

67%

started a new career after completing these courses

59%

got a tangible career benefit from this course

33%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 8 hours to complete
English

Offered by

Placeholder

University of Pennsylvania

Syllabus - What you will learn from this course

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Week
1

Week 1

2 hours to complete

Module 1: Acquiring Customers and Forecasting Demand

2 hours to complete
5 videos (Total 78 min), 1 reading, 1 quiz
5 videos
Overview of Demand Generation, Customer Acquisition23m
Two-Sided Markets14m
Diffusion and Adoption15m
Forecasting Demand23m
1 reading
Acquiring Customers and Forecasting Demand Slides10m
1 practice exercise
Acquiring Customers and Forecasting Demand Quiz30m
Week
2

Week 2

2 hours to complete

Module 2: Marketing and PR

2 hours to complete
5 videos (Total 69 min), 1 reading, 1 quiz
5 videos
Social Media14m
SEO7m
Digital Advertising19m
PR19m
1 reading
Digital Marketing, Social Media, SEO, Digital Ads and PR Slides10m
1 practice exercise
Marketing and PR Quiz30m
Week
3

Week 3

2 hours to complete

Module 3: Cost Structures, Pricing, and Tracking

2 hours to complete
5 videos (Total 84 min), 1 reading, 1 quiz
5 videos
How to Price the Product or Service27m
Performance Measurement, KPIs, Dashboard, Reporting11m
Sales Partnerships9m
Make-Buy Decision in Operations14m
1 reading
Cost Structures, Pricing, and Tracking Slides10m
1 practice exercise
Cost Structures, Pricing, and Tracking Quiz30m
Week
4

Week 4

2 hours to complete

Module 4: Creating and Scaling Company Culture

2 hours to complete
5 videos (Total 63 min), 1 reading, 1 quiz
5 videos
Building the Right Culture for Growth15m
Scaling the Organization15m
Venture Scope and Expansion Strategy16m
Course Wrap-Up58s
1 reading
Creating and Scaling Company Culture Slides10m
1 practice exercise
Creating and Scaling Company Culture Quiz30m

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About the Entrepreneurship Specialization

Entrepreneurship

Frequently Asked Questions

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