Start-ups are designed to grow quickly, but successful start-ups grow smart. This course is designed to provide you with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer acquisition, adoption, diffusion and forecasting demand. You’ll also learn how to market effectively using best practices of digital marketing, social media, PR, SEO, and pricing. Finally, you’ll cover the nuts and bolts of building a sales process, partnerships and supply relationships, and examine the crucial components of attracting, developing and retaining talent. By the end of this course, you’ll have an outline of an expansion strategy for your idea or enterprise, and also be ready for Entrepreneurship 4: Financing and Profitability
This course is part of the Entrepreneurship Specialization
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About this Course
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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
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Course 3 of 5 in the
Beginner Level
Approx. 8 hours to complete
English
Skills you will gain
- Strategic Management
- Growth Strategies
- Marketing
- Entrepreneurship
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 3 of 5 in the
Beginner Level
Approx. 8 hours to complete
English
Offered by
Syllabus - What you will learn from this course
1 hour to complete
Module 1: Acquiring Customers and Forecasting Demand
1 hour to complete
6 videos (Total 50 min), 1 reading, 1 quiz
2 hours to complete
Module 2: Marketing and PR
2 hours to complete
5 videos (Total 69 min), 1 reading, 1 quiz
3 hours to complete
Module 3: Cost Structures, Pricing, and Tracking
3 hours to complete
11 videos (Total 152 min), 1 reading, 1 quiz
2 hours to complete
Module 4: Creating and Scaling Company Culture
2 hours to complete
5 videos (Total 63 min), 1 reading, 1 quiz
Reviews
- 5 stars79.67%
- 4 stars17.17%
- 3 stars2.85%
- 2 stars0.21%
- 1 star0.07%
TOP REVIEWS FROM ENTREPRENEURSHIP 3: GROWTH STRATEGIES
by BMFeb 8, 2017
it was just absolutely amazing. I learned alot in this Course.Thanks again Team Coursera and Wharton Online.
by MMMay 16, 2016
Very Well done course. In its simplicity it is able to provide awesome tips for a such vast and complex subject. The professors are very very good.
by IDJan 29, 2017
Great professors explaining in-depth, informative subject matter in a clear and readily understandable way.
by HSJan 17, 2020
It is the wonderful course giving the knowledge different types of the growth strategies and customer acquisition.
About the Entrepreneurship Specialization

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