University of Colorado Boulder

International Business and Culture

This course is part of International Business Specialization

Taught in English

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Stephen R. Lawrence

Instructor: Stephen R. Lawrence

4,435 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.7

(83 reviews)

Beginner level

Recommended experience

12 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Interpret how a nation’s culture is formed from its history, language, and societal norms.

  • Evaluate the characteristics of a nation’s culture using Hofstede’s Cultural Dimensions analysis.

  • Apply and adapt standard marketing perspectives to international business-to-customer (B2C) markets and consumers.

  • Comprehend and deploy techniques for successful business-to-business (B2B) marketing.

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Assessments

5 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.7

(83 reviews)

Beginner level

Recommended experience

12 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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This course is part of the International Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 5 modules in this course

National cultures have a profound influence on the conduct of international business. The first lesson defines what we mean by “culture,” and then explore several of the many determinants of a national culture, such as language, communication styles, religion, social stratification patterns, and religion many determinants of culture. In the second lesson, we introduce six widely used dimensions of national culture, which are power distance, individualism, competitiveness, uncertainty avoidance, time orientation, and indulgence. Understanding these dimensions provides powerful insight into national cultures for international managers.

What's included

16 videos4 readings1 quiz2 discussion prompts

In this module we discuss the important topics of international organizational strategy and international human resource management (IHRM). Organizations are, of course, humans working together – individually, in teams, and in large organizations – toward common goals and objectives. Coordinating these efforts domestically is hard, but is even more so when working across borders, cultures, economic domains, and legal systems. In this module we will attempt to sort out some of important ways to manage the international aspects of this human complexity.

What's included

5 videos5 readings1 quiz

This module addresses the important topic of international marketing. We will see how standard marketing models such as the 3Cs, 4Ps, and segmentation are used in international settings, and how they help to define target markets, national marketing mix strategies, promotion strategies, branding strategies, and strategic international marketing strategies. Businesses cannot survive without customers, so understanding how international marketing differs from domestic marketing is paramount for successful international business management!

What's included

10 videos3 readings1 quiz1 discussion prompt

In this module we tackle the very important topic of international B2B marketing. Business-to-business (B2B) marketing addresses businesses selling to other businesses, rather than businesses selling directly to consumers (B2C). We argue that most cross-border trade is B2B and not B2C, so the study of B2B marketing is relevant for a most businesses engaged in international trade. We first define B2B commerce and demonstrate its inherent complexities. We next present the SAVE model of B2B marketing, which is a substitute for common B2C models. We conclude with an examination of factors important for successful international B2B marketing efforts.

What's included

3 videos3 readings1 quiz

What's included

1 quiz

Instructor

Instructor ratings
4.8 (20 ratings)
Stephen R. Lawrence
University of Colorado Boulder
7 Courses42,239 learners

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4.7

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PD
4

Reviewed on Sep 26, 2022

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Reviewed on May 6, 2023

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Reviewed on Apr 13, 2023

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