When you enroll in this course, you'll also be enrolled in this Specialization.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 5 modules in this course
Foundational Skills and Knowledge Required of High Performing Salespeople. This course takes the mystery out of sales and the sales process. Learners will gain a clear understanding of the sales process and the fundamental skills required to build lasting, long-term, trusting relationships with customers. Participants in Course One will be provided “The Road Map” to the sales process and learn how the highest performing salespeople think about sales and sales activity. Important to successfully developing strong relationships is understanding how to build trust and how salespeople move customers through their purchasing decisions.
The Sales Road Map and the Mental Approach to Success: The Sales Road Map provides an overview of each stage of the sales process. Important to navigating the sales road map is knowing how high performing salespeople think about their approach to moving prospects through their purchasing decisions.
Meet Your Instructors - Philosophy of this Specialization•2 minutes
Content Overview - The Road Map•4 minutes
Sales Philosophy - Ideas Have Consequences•4 minutes
Advice for New Sales Hires•4 minutes
4 readings•Total 35 minutes
About the Assignments•10 minutes
About Peer Reviews•10 minutes
Discussion Forum Guidelines•10 minutes
Get help and meet other learners in this course. Join your discussion forums!•5 minutes
2 assignments•Total 35 minutes
Module 1 Summative Quiz•20 minutes
Module 1 Practice Quiz•15 minutes
1 discussion prompt•Total 10 minutes
Meet and Greet•10 minutes
How We Think About Sales
Module 2•1 hour to complete
Module details
How sales works. This module provides tips for salespeople just entering sales, the science behind the sales process, and the most effective approaches to learning the process. Participants will also be introduced to how buyers think and how they make purchasing decisions.
What's included
5 videos2 assignments
Show info about module content
5 videos•Total 17 minutes
The Importance of the Process•3 minutes
The Science of Selling•3 minutes
The Buying Decision Process•3 minutes
The Buying Decision Process - An Example•4 minutes
Learning the Sales Process•4 minutes
2 assignments•Total 50 minutes
Module 2 Summative Quiz•30 minutes
Module 2 Practice Quiz•20 minutes
Nurturing Professional Relationships with Trust
Module 3•1 hour to complete
Module details
Building Trusting Relationships: Relationships are built upon trust and this module will teach participants the components of trust and how to become more trustworthy.
What's included
7 videos2 assignments
Show info about module content
7 videos•Total 20 minutes
The Importance of Trust•4 minutes
Components of Trust•4 minutes
Focus on Competence•3 minutes
How to Be Dependable•2 minutes
Customer Orientation•3 minutes
Power of Candor•2 minutes
Pursue Compatibility•2 minutes
2 assignments•Total 65 minutes
Module 3 Summative Quiz•40 minutes
Module 3 Practice Quiz•25 minutes
Communicating with Confidence
Module 4•1 hour to complete
Module details
Building Strong Communication Skills: Module Four will present the basis of effective communication and how to improve verbal and nonverbal communication skills essential to sales success.
What's included
5 videos2 assignments
Show info about module content
5 videos•Total 20 minutes
The Fundamental Objective•5 minutes
The Communication Process•4 minutes
The Power of Active Listening•4 minutes
Word Choice is Important•3 minutes
Non-Verbal Communication•4 minutes
2 assignments•Total 55 minutes
Module 4 Summative Quiz•35 minutes
Module 4 Practice Quiz•20 minutes
Understanding the Buyer's Journey
Module 5•3 hours to complete
Module details
Understanding the Buyer’s Journey: This module will introduce learners to the buyer’s decision process and the factors buyers consider when making purchasing decisions.
What's included
6 videos1 reading2 assignments1 peer review
Show info about module content
6 videos•Total 18 minutes
The Willingness to Buy•3 minutes
Mitigating the Risk•4 minutes
Understanding the Buyer•1 minute
Buying Decision Process - Part 1•4 minutes
Buying Decision Process - Part 2•3 minutes
Marketing Channel Differences•3 minutes
1 reading•Total 10 minutes
About Peer Reviews•10 minutes
2 assignments•Total 65 minutes
Module 5 Summative Quiz•40 minutes
Module 5 Practice Quiz•25 minutes
1 peer review•Total 60 minutes
Think Like a High-Performer Assignment•60 minutes
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Instructors
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Instructor ratings
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges. A leader in innovative teaching and learning, KSU is making an impact across the region, the nation and around the world. As the third largest university in the state of Georgia, Kennesaw State has nearly 45,000 students enrolled in over 180 undergraduate, master’s, doctoral degree and certificate programs.
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Learner reviews
4.8
64 reviews
5 stars
84.37%
4 stars
12.50%
3 stars
0%
2 stars
1.56%
1 star
1.56%
Showing 3 of 64
Y
YC
5·
Reviewed on Sep 8, 2025
The lecture was very practical, offered many valuable thinking points, and showed a sincere approach to sales.
S
SH
4·
Reviewed on May 10, 2025
everything is pretty good but i dont really like the system of getting reviews of peers in your assignment. im just stuck waiting for someone to review
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.