About this Course

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Learner Career Outcomes

70%

started a new career after completing these courses

71%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 8 hours to complete
Spanish
Subtitles: Spanish

Skills you will gain

SostacMarketingSocial Media MarketingMarketing StrategySocial Media

Learner Career Outcomes

70%

started a new career after completing these courses

71%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 8 hours to complete
Spanish
Subtitles: Spanish

Offered by

Tecnológico de Monterrey logo

Tecnológico de Monterrey

Syllabus - What you will learn from this course

Content RatingThumbs Up99%(6,275 ratings)Info
Week
1

Week 1

1 hour to complete

Bienvenida

1 hour to complete
1 video (Total 2 min), 3 readings
1 video
3 readings
Metodología del curso10m
Cómo utilizar los foros de discusión10m
Encuesta de inicio10m
Week
2

Week 2

2 hours to complete

Módulo 1. Estableciendo objetivos

2 hours to complete
8 videos (Total 80 min), 4 readings, 4 quizzes
8 videos
El mito de los 15 minutos9m
Cómo fracasar con el proyecto de redes sociales8m
Resumen para plantear objetivos11m
Las plataformas que más te convienen8m
Elementos de tu estrategia en detalle. Parte 17m
Elementos de tu estrategia en detalle. Parte 210m
Sindicalización de actividades12m
4 readings
Notas del profesor.10m
Notas del profesor.10m
Notas del profesor.10m
Notas del profesor.10m
4 practice exercises
Quiz 14m
Quiz 24m
Quiz 34m
Quiz 410m
Week
3

Week 3

2 hours to complete

Módulo 2. Planeando las actividades en redes sociales

2 hours to complete
9 videos (Total 70 min), 3 readings, 4 quizzes
9 videos
Roles y responsabilidadeste Parte 25m
Políticas de uso en redes sociales7m
Manejo efectivo del tiempo9m
Calculando el presupuesto Parte 18m
Calculando el presupuesto Parte 210m
Herramientas a considerar7m
Herramientas para gestionar eficientemente las redes sociales. Parte 16m
Herramientas para gestionar eficientemente las redes sociales. Parte 28m
3 readings
Notas del profesor.10m
Notas del profesor.10m
Notas del profesor.10m
4 practice exercises
Quiz 54m
Quiz 64m
Quiz 74m
Quiz 810m
Week
4

Week 4

1 hour to complete

Módulo 3. Los recursos para redes sociales

1 hour to complete
3 videos (Total 29 min), 2 readings, 4 quizzes
3 videos
Pros y contras de los recursos internos7m
El dinero no debe ser la única consideración10m
2 readings
Notas del profesor.10m
Notas del profesor.10m
4 practice exercises
Quiz 94m
Quiz 104m
Quiz 114m
Quiz 1210m

Reviews

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About the Marketing con Redes Sociales Specialization

Este Programa Especializado proporciona una introducción holística al marketing en medios sociales. Aprenderás a desarrollar, gestionar y optimizar interesantes campañas en medios sociales, y evaluarás las fuerzas y debilidades de plataformas populares de medios sociales, incluyendo Facebook, Twitter, LinkedIn, Google Plus, e Instagram, en el contexto de aplicaciones específicas de casos de estudio. En el Proyecto Final elaborarás una estrategia anual de marketing de medios sociales para una compañía de tecnología de centros de datos....
Marketing con Redes Sociales

Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.

More questions? Visit the Learner Help Center.