This elective course is an introduction to digital marketing, with a particular focus on social media campaigns. The course supplements the Goldman Sachs 10,000 Women course collection, designed for entrepreneurs ready to take their business to the next level.
Digital Marketing Strategy with Goldman Sachs 10,000 Women
Taught in English
Some content may not be translated
Sponsored by FutureX
27,156 already enrolled
(385 reviews)
What you'll learn
How the Paid, Earned, Owned (PEO) model can be used to develop a digital marketing campaign.
Finding and reaching your audience.
Incentivizing your digital marketing campaign.
- Influencer marketing
- Viral marketing
Measuring the impact of your digital marketing campaign.
- Key performance indicators
- Social listening
Skills you'll gain
Details to know
1 quiz
See how employees at top companies are mastering in-demand skills
There is 1 module in this course
In this course, you will consider what is needed in an effective digital marketing campaign. You will develop a practical understanding of planning a digital marketing campaign and how to use paid, earned and owned media approaches within a campaign. By the end of this course, you will be able to effectively plan and measure digital marketing approaches in your business opportunities.
What's included
3 videos10 readings1 quiz1 discussion prompt2 plugins
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