Product management is one of the fastest growing and most lucrative jobs available today. Companies have awoken to the desperate need for product managers to create products that customers love, that integrate design, functionality, and business solutions. In our course, we define the fundamentals of product management and why this role is so coveted as a launch pad for future CEOs and startup founders.
Product Management Essentials
This course is part of Product Ideation, Design, and Management Specialization
Taught in English
Some content may not be translated
Instructor: Dr. James V. Green
Sponsored by Ukraine Response
20,873 already enrolled
Course
(281 reviews)
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What you'll learn
Discover the roles and responsibilities of the product manager.
Understand how innovative product teams are organized and managed.
Explore marketing challenges, common marketing mistakes, knowing your customer, and rethinking the 4P's of marketing.
Examine how to develop customers, solve customer problems, segment markets, and expand your market.
Skills you'll gain
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3 quizzes
Course
(281 reviews)
97%
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There are 4 modules in this course
Get acquainted with the learning experience and course format, meet the faculty, and connect with classmates from across the globe.
What's included
1 video5 readings
What's included
11 videos4 readings1 quiz1 discussion prompt
What's included
20 videos4 readings1 quiz1 discussion prompt
What's included
13 videos3 readings1 quiz1 discussion prompt
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University of Maryland, College Park
University of Maryland, College Park
University of Maryland, College Park
University of Maryland, College Park
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