Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
SAS
Skills you'll gain: Data Manipulation, SAS (Software), Data Access, Data Import/Export, Microsoft Excel, Data Analysis, Data Transformation, Requirements Analysis, Statistical Programming, Exploratory Data Analysis, Data Validation, Data Cleansing, Statistical Analysis, Descriptive Statistics, Data Processing, Data Integration, SQL, Computer Programming, Data Presentation, Debugging
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: PyTorch (Machine Learning Library), Tensorflow, Statistical Modeling, Artificial Neural Networks, Deep Learning, Predictive Modeling, Probability & Statistics, Machine Learning, Regression Analysis, Data Manipulation
Intermediate · Course · 1 - 3 Months

Imperial College London
Skills you'll gain: Analytical Skills, Correlation Analysis, Regression Analysis, Sampling (Statistics), Statistical Hypothesis Testing, Data Literacy, R (Software), Data Analysis, R Programming, Descriptive Statistics, Statistical Modeling, Biostatistics, Exploratory Data Analysis, Statistical Analysis, Statistical Methods, Statistics, Public Health, Statistical Inference, Probability & Statistics, Time Series Analysis and Forecasting
Beginner · Specialization · 3 - 6 Months

University of Geneva
Skills you'll gain: International Relations, Leadership and Management, Strategic Partnership, Marketing, Fundraising, Leadership, Governance, Public Policies, Business, Organizational Strategy, Organizational Structure, Diplomacy, World History
Beginner · Course · 1 - 3 Months

University of Washington
Skills you'll gain: Applied Machine Learning, Feature Engineering, Regression Analysis, Machine Learning, Image Analysis, Supervised Learning, Artificial Intelligence, Deep Learning, Classification And Regression Tree (CART), Computer Vision, Predictive Modeling, Natural Language Processing, Text Mining, Python Programming, Data Mining
Mixed · Course · 1 - 3 Months

Skills you'll gain: Google Ads, Advertising Campaigns, Media Buying, Digital Advertising, Advertising, Generative AI Agents, Data Ethics, Campaign Management, Google Gemini, Paid media, Marketing Automation, AI Personalization, Automation, Marketing Analytics, Content Creation, A/B Testing, Analytics, Data-Driven Decision-Making
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Innovation, User Feedback, Growth Mindedness, Resilience, Adaptability, Open Mindset, Entrepreneurship, Creative Problem-Solving, Strategic Thinking, Lifelong Learning, Market Research, Sustainable Business, Continuous Improvement Process, Business, Data-Driven Decision-Making
Intermediate · Course · 1 - 3 Months

Queen Mary University of London
Skills you'll gain: Proposal Development, Market Research, Data Collection, Research Design, Research Reports, Research Methodologies, Surveys, Research, Market Analysis, Qualitative Research, Data Analysis, Business Reporting, Business Ethics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Visualization, Data Presentation, Responsible AI, Data Storytelling, Prompt Engineering, Graphing, Data Analysis, Spreadsheet Software
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Extract, Transform, Load, Data Pipelines, Data Integration, File Management, Scalability, Data Processing, Java, Data Transformation, Configuration Management
Mixed · Course · 1 - 4 Weeks

DeepLearning.AI
Skills you'll gain: Large Language Modeling, Prompt Engineering, Artificial Intelligence, Jupyter, Python Programming, Data Analysis, ChatGPT, Application Development, Scripting, Programming Principles, Automation, Application Programming Interface (API), Data Structures
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Influencing, Persuasive Communication, Leadership, Professional Networking, Executive Presence, Relationship Building, Public Speaking, Decision Making, People Development, Social Skills, Stakeholder Analysis, Self-Awareness
Beginner · Course · 1 - 4 Weeks