• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Use Canva to Design Digital Course Collateral

    Skills you'll gain: Canva (Software), Color Theory, Color Matching, Developing Training Materials, Course Development, Design, Digital Design, Design Elements And Principles, Graphic Design, Creative Design, Graphic and Visual Design Software, Marketing, Social Media

    ★ 4.6 (1.7K) · Advanced · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Creating a Free Business Page with Blogger

    Skills you'll gain: Blogs, Content Performance Analysis, Google Analytics, Web Analytics, Promotional Strategies, Customer Engagement, Social Media Marketing, Social Media Analytics, Social Media, Customer Relationship Building, Content Marketing, Content Creation, Content Management Systems, Marketing

    ★ 4.6 (283) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Technology & Software Sales Fundamentals

    Skills you'll gain: Account Strategy, Account Management, Selling Techniques, Technical Sales, Sales Territory Management, Cold Calling, Sales Process, Sales Strategy, Closing (Sales), Customer Relationship Building, Customer Engagement, B2B Sales, Consultative Selling, Customer Relationship Management, Solution Selling, Generative AI Agents, Lead Generation, Overcoming Objections, Return On Investment, Predictive Analytics

    ★ 4.6 (513) · Intermediate · Specialization · 3 - 6 Months

  • R

    Rutgers the State University of New Jersey

    Global Procurement and Sourcing

    Skills you'll gain: Strategic Sourcing, Supplier Management, Supply Management, Supplier Relationship Management, Supplier Performance Management, Negotiation, Supplier Quality Management, Vendor Management, Purchasing, Contract Negotiation, Request For Quotation (RFQ), Price Negotiation, Procurement, Case Studies, Stakeholder Management, Contract Management, Market Analysis, Supplier Risk Management, Request for Proposal, Competitive Analysis

    ★ 4.7 (2.7K) · Beginner · Specialization · 3 - 6 Months

  • U

    University of California, Davis

    Fundamentals of GIS

    Skills you'll gain: ArcGIS, GIS Software, Geographic Information Systems, Geospatial Information and Technology, Data Sharing, Geospatial Mapping, Spatial Analysis, Metadata Management, Data Quality, Data Mapping, Data Visualization, Data Visualization Software, Data Analysis, File Management

    ★ 4.8 (5.9K) · Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Brand Management and Brand Strategy

    Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Awareness, Brand Loyalty, Strategic Marketing, Consumer Behaviour, Marketing Strategy and Techniques

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Market Research Portfolio Capstone

    Skills you'll gain: Data Ethics, Market Research, Data Collection, Advanced Analytics, Market Analysis, Research Reports, Business Research, R Programming, Statistical Analysis, Data Presentation, Presentations, Customer Analysis, Data Analysis, Quantitative Research, Technical Communication, Report Writing, Dashboard Creation, Project Design, Proposal Development, Strategic Thinking

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Extract, Transform and Load Data in Power BI

    Skills you'll gain: Extract, Transform, Load, Power BI, Data Integrity, Data Validation, Data Transformation, Data Cleansing, Data Storage, Data Quality, Data Analysis, Data Integration, Data Import/Export

    ★ 4.6 (1.1K) · Beginner · Course · 1 - 4 Weeks

  • E

    Edureka

    Data Analysis and Dashboard Design with Tableau

    Skills you'll gain: Interactive Data Visualization, Statistical Visualization, Tableau Software, Dashboard Creation, Data Storytelling, Spatial Data Analysis, Dashboard, Time Series Analysis and Forecasting, Advanced Analytics, R Programming, Business Intelligence, Data Mapping, Data Modeling, Performance Reporting, Key Performance Indicators (KPIs), Operational Performance Management, Python Programming, Interaction Design, Requirements Elicitation, Version Control

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    AI-Driven Quality - White Belt & Champion Essentials

    Skills you'll gain: Six Sigma Methodology, Process Improvement, Continuous Improvement Process, Quality Improvement, Process Improvement and Optimization, Analytics, Business Process Automation, AI Enablement, Performance Measurement, Automation, Robotic Process Automation, AI Integrations, ChatGPT, Big Data, Generative AI, Cloud Computing

    Intermediate · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Introduction to Genomic Technologies

    Skills you'll gain: Bioinformatics, Data Science, Molecular Biology, Science and Research, Data Processing, Data Analysis, Computer Science, Correlation Analysis, Biotechnology, Statistical Analysis, Computational Thinking, Life Sciences, Probability & Statistics, Statistics, Software Engineering, Algorithms, Biology

    ★ 4.6 (4.9K) · Mixed · Course · 1 - 4 Weeks

  • S

    SkillUp

    Product Management Certification

    Skills you'll gain: New Product Development, Product Management, Product Development, Innovation, Product Lifecycle Management, Product Roadmaps, Product Planning, Product Strategy, Project Management Life Cycle, Product Design, Drive Engagement, Product Marketing, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Communication Planning, Project Planning, Registration, Leadership

    ★ 4.6 (614) · Beginner · Specialization · 3 - 6 Months

1…129130131…499

In summary, here are 10 of our most popular marketing analytics courses

  • Use Canva to Design Digital Course Collateral: Coursera
  • Creating a Free Business Page with Blogger: Coursera
  • Technology & Software Sales Fundamentals: Coursera
  • Global Procurement and Sourcing: Rutgers the State University of New Jersey
  • Fundamentals of GIS: University of California, Davis
  • Brand Management and Brand Strategy: EDUCBA
  • Market Research Portfolio Capstone: Coursera
  • Extract, Transform and Load Data in Power BI: Microsoft
  • Data Analysis and Dashboard Design with Tableau: Edureka
  • AI-Driven Quality - White Belt & Champion Essentials: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok