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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    Forex - Trading Around the World

    Skills you'll gain: Financial Trading, International Finance, Financial Market, Securities Trading, Equities, Market Data, Market Dynamics, Investments, Product Knowledge, Profit and Loss (P&L) Management, Market Analysis, Order Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    227 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
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    C

    Coursera

    Facebook Optimization: Grow Your Presence

    Skills you'll gain: Content Performance Analysis, Facebook, Marketing Analytics, Social Media Marketing, Social Media Management, Content Strategy, Online Advertising, Instagram, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Business Analytics, Social Media Strategy, Scalability, Revenue Management, Data-Driven Decision-Making, Brand Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Entrepreneurship I: Laying the Foundation

    Skills you'll gain: Entrepreneurship, Value Propositions, Fundraising and Crowdsourcing, Business Development, Business Modeling, Market Opportunities, Team Building, Market Analysis, Strategic Planning, Resource Management, Customer Analysis, Leadership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Trade, Immigration and Exchange Rates in a Globalized World

    Skills you'll gain: International Finance, Economics, International Relations, Economic Development, Global Marketing, Financial Trading, Socioeconomics, World History, Supply And Demand, Political Sciences, Trend Analysis, Risk Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    300 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Strategy I: How The Global Economy Works

    Skills you'll gain: Global Marketing, Cultural Diversity, International Relations, World History, Policy Analysis, Economics, Political Sciences, Economic Development, Business Management, Business Strategy, Business Economics, Competitive Analysis, Risk Management, Business Development

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
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    298 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Introduction to AI and Machine Learning on Google Cloud

    Skills you'll gain: Generative AI, Generative AI Agents, Google Cloud Platform, MLOps (Machine Learning Operations), Artificial Intelligence and Machine Learning (AI/ML), Prompt Engineering, Tensorflow, OpenAI, AI Product Strategy, Cloud Infrastructure, Applied Machine Learning, Big Data, Machine Learning

    4.6
    Rating, 4.6 out of 5 stars
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    298 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Market and Competition in Pricing Strategy

    Skills you'll gain: Market Dynamics, Product Lifecycle Management, Competitive Analysis, Target Market, Market Share, Business Strategy, Marketing, Value Propositions, Game Theory, Consumer Behaviour, Strategic Partnership, New Business Development, Regulation and Legal Compliance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    235 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    I

    IIT Bombay

    Introduction to Business Management : Winning Externally

    Skills you'll gain: Customer Service, Advertising, Market Research, Value Propositions, Brand Management, Customer Relationship Management, Target Market, Marketing Communications, Logistics, Customer Insights, Supply Chain Management, Sales Management, B2B Sales, Marketing Strategies, Selling Techniques, Competitive Analysis, Communication

    4.9
    Rating, 4.9 out of 5 stars
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    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SAS

    SAS Statistical Business Analyst

    Skills you'll gain: SAS (Software), Predictive Modeling, Predictive Analytics, Statistical Hypothesis Testing, Statistical Analysis, Correlation Analysis, Statistical Modeling, Regression Analysis, Exploratory Data Analysis, Statistical Methods, Probability & Statistics, Big Data, Plot (Graphics), Data Analysis, Data Literacy, Data Analysis Software, Advanced Analytics, Feature Engineering, Performance Analysis, Performance Measurement

    4.6
    Rating, 4.6 out of 5 stars
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    225 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Preview
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    U

    Universidade de São Paulo

    Inove na gestão de equipes e negócios: O crescimento da empresa

    Skills you'll gain: Talent Management, Team Management, Product Development, Decision Making, Agile Product Development, Business Process, Operational Analysis, Strategic Prioritization, Leadership, Business Strategy, Culture Transformation, Prioritization, Scalability, Employee Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    265 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    W

    West Virginia University

    Sales Operations/Management

    Skills you'll gain: Sales Management, Sales Territory Management, Recruitment, Sales Training, Sales Strategy, Account Management, Sales, General Sales Practices, Training and Development, Talent Recruitment, Expense Management, Sales Process, Organizational Structure, Inside Sales, Marketing Budgets, Business Ethics, Employee Training, Legal Risk, Operating Expense, Compensation Strategy

    4.5
    Rating, 4.5 out of 5 stars
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    435 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
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    P

    Pontificia Universidad Católica de Chile

    Escalamiento exitoso e Innovación en los Negocios

    Skills you'll gain: Innovation, Entrepreneurship, Marketing Strategies, Financial Management, Business Development, Growth Strategies, Business Strategy, Business Management, Team Leadership, Strategic Decision-Making, Governance, Global Marketing, International Finance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    148 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Forex - Trading Around the World: Interactive Brokers
  • Facebook Optimization: Grow Your Presence: Coursera
  • Entrepreneurship I: Laying the Foundation: University of Illinois Urbana-Champaign
  • Trade, Immigration and Exchange Rates in a Globalized World: IE Business School
  • Global Strategy I: How The Global Economy Works: University of Illinois Urbana-Champaign
  • Introduction to AI and Machine Learning on Google Cloud: Google Cloud
  • Market and Competition in Pricing Strategy: University of Virginia
  • Introduction to Business Management : Winning Externally: IIT Bombay
  • SAS Statistical Business Analyst: SAS
  • Inove na gestão de equipes e negócios: O crescimento da empresa: Universidade de São Paulo

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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