Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: General Data Protection Regulation (GDPR), Information Privacy, Personally Identifiable Information, Data Security, Data Governance, Vulnerability Management, Vulnerability Assessments, Law, Regulation, and Compliance, Big Data, Encryption, Cryptography, Cryptographic Protocols
Beginner · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Data Analysis, Sustainable Development, Spreadsheet Software, Professional Development, Marketing and Public Relations, Analysis, Data Presentation, Trend Analysis, Business Writing, Writing, Professionalism, Sustainable Business, Corporate Sustainability, Environmental Issue, Public Relations, Product Lifecycle Management, Presentations, Communication, Constructive Feedback
Beginner · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Market Research, Marketing Psychology, Consumer Behaviour, Target Audience, Surveys, Target Market, User Research, Data-Driven Decision-Making, Key Performance Indicators (KPIs), Customer Analysis, Business Research, Market Analysis, Marketing Strategies, Focus Group, Google Analytics, Decision Making
Mixed · Course · 1 - 3 Months

Pontificia Universidad Católica del Perú
Skills you'll gain: Hotel And Restaurant Management, Hospitality and Food Services, Food Services, Restaurant Management, Resource Management, Restaurant Operation, Market Analysis, Market Opportunities, Business Modeling, Business Planning, Entrepreneurship, Market Research, Innovation, Cost Management, Logistics Management, Operational Efficiency
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Pinterest, Online Advertising, Campaign Management, Social Media Campaigns, Digital Advertising, Social Media Analytics, Advertising Campaigns, Promotions and Campaigns, Campaign Planning, Content Performance Analysis, Marketing Analytics, Marketing, Target Audience
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Meta Ads Manager, Facebook, Target Audience, Advertising Campaigns, Marketing Budgets, Online Advertising, Advertising, Budgeting, Social Media Management, Budget Management, Social Media Marketing, Social Media Campaigns, Social Media Analytics
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Copywriting, Content Optimization, Search Engine Optimization, AI powered creativity, Target Audience, Content Creation, AI Enablement, Writing and Editing, Productivity Software, Brand Awareness, Marketing Automation, Generative AI, Driving engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Keyword Research, Digital Publishing, Content Optimization, Search Engine Optimization, Intellectual Property, Layout Design, Account Management, Accounting
Beginner · Guided Project · Less Than 2 Hours

Fractal Analytics
Skills you'll gain: Database Design, Data Manipulation, SQL, Relational Databases, Database Management, Data Analysis, Data Cleansing, Databases, Query Languages, Case Studies, MySQL Workbench
Beginner · Course · 1 - 3 Months

The University of Sydney
Skills you'll gain: Social Media Analytics, Web Presence, Social Media Content, Professional Networking, Data Ethics, Analytics, Drive Engagement, Content Creation, Ethical Standards And Conduct, Community Development, Information Privacy
Mixed · Course · 1 - 3 Months

Starweaver
Skills you'll gain: Responsible AI, Organizational Change, AI Product Strategy, Operational Efficiency, AI Enablement, Stakeholder Engagement, Technology Roadmaps, Change Management, Google Gemini, Business Strategy, Generative AI, Corporate Strategy, Corporate Communications, Enterprise Security, Corporate Sustainability, Prompt Engineering, Business Communication, Communication Strategies, Marketing Strategy and Techniques, Communication
Intermediate · Specialization · 1 - 4 Weeks

Michigan State University
Skills you'll gain: Product Development, New Product Development, Entrepreneurship, Business Planning, Web Presence, Production Planning, Operations, Accounting, Bookkeeping, Ledgers (Accounting), Small Business Accounting, New Business Development, Demand Generation, Business Development, Commercial Laws, Owned Media, Digital Media Strategy, Financial Statements, Marketing, Promotional Strategies
Mixed · Course · 1 - 3 Months