Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Alberta
Skills you'll gain: International Relations, Socioeconomics, Cultural Sensitivity, Global Marketing, Cultural Diversity, Natural Resource Management, World History, Culture, Sustainable Development, Economic Development, Economics, Environment and Resource Management, Governance
Beginner · Course · 1 - 4 Weeks

Pontificia Universidad Católica del Perú
Skills you'll gain: User Story, Human Computer Interaction, Software Development Life Cycle, Functional Requirement, Unified Modeling Language, Requirements Analysis, Prototyping, Usability, User Experience, User Interface (UI) Design, User Requirements Documents, Interaction Design, Persona (User Experience), User Centered Design, Human Factors, System Requirements, Software Design, User Research, Software Engineering, Systems Development
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Instagram, Content Creation, Social Media Management, Social Media, Social Media Content, Social Media Marketing, Social Media Strategy, Customer Engagement, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

Board Infinity
Skills you'll gain: Data Lakes, Data Processing, Google Cloud Platform, Data Warehousing, Data Integration, Data Management, Data Pipelines, Data Governance, Analytics, Data Quality, Data Security, Identity and Access Management, Automation
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Descriptive Statistics, Statistical Visualization, Data Transformation, Data Cleansing, Probability, Box Plots, Histogram, Probability Distribution, Probability & Statistics, Scatter Plots, Statistics, Microsoft Excel, Excel Formulas, Data Analysis
Beginner · Course · 1 - 3 Months

Universiteit Leiden
Skills you'll gain: Health Disparities, Health Systems, Health Promotion, Value-Based Care, Public Health, Health Care, Health Policy, Social Determinants Of Health, Community Health, Epidemiology, Continuous Quality Improvement (CQI), Risk Analysis
Mixed · Course · 1 - 3 Months

Skills you'll gain: Pinterest, Social Media Management, Instagram, Facebook, Scheduling, Social Media, Social Media Content, Social Media Marketing, Planning, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Web Analytics, Social Media Marketing, Customer Analysis, User Accounts, Social Media, E-Commerce
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: R Programming, Ggplot2, Data Visualization, Data Manipulation, Exploratory Data Analysis, Statistical Programming, Data Science, Tidyverse (R Package), Statistical Modeling, Data Analysis, Regression Analysis, Data Structures, Statistical Analysis, Descriptive Statistics, Programming Principles, Data Transformation, Probability & Statistics
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Target Market, Value Propositions, Cost Control, Customer Analysis, Business Modeling, Strategic Partnership, Marketing Channel, Entrepreneurship, Business Strategy, Resource Management, Revenue Management
Intermediate · Guided Project · Less Than 2 Hours

Multiple educators
Skills you'll gain: Storytelling, Data Storytelling, Business Strategy, Design Thinking, Business Strategies, Sustainable Business, Brand Strategy, Business Solutions, Innovation, Presentations, Market Opportunities, Business Modeling, Design and Product, Business Risk Management, Branding, Strategic Thinking, Process Design, Digital Transformation, Persuasive Communication, Technology Strategies
Intermediate · Specialization · 3 - 6 Months

Microsoft
Skills you'll gain: Generative AI, Microsoft Copilot, Natural Language Processing, Data Quality, Anomaly Detection, Data Storytelling, Technical Communication, Responsible AI, Data Visualization, Data Ethics, Data-Driven Decision-Making, Interactive Data Visualization, Data Pipelines, Data Cleansing, Data Visualization Software, Data Analysis, Data Science, Data Security, Data Synthesis, Critical Thinking
Beginner · Specialization · 1 - 3 Months